Global Perspectives

Paper instructions

For your assignment this week, research the destination marketing efforts of Dubai (United Arab Emirates), Macua (China), and Kerala (India). Using the material discussed in the lesson and the reading for the week, describe your impressions of those markets and their influence on the global industry.

In your writing, address (but do not limit to) the following questions;

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1. How would you market those locations to a prospective client?

2. How would you advise the American client regarding the cultural (highlight one or two significant points)?

Be sure to use references and properly formatted citations to substantiate or corroborate your perspective. A 700 to 1000 words paper, at least four references are needed for a full score in that grading category. For the writing, the tone is expected to be evaluative based on the information you found. The ProQuest and EBSCOHost databases in the library (accessible through the course room links) will return relevant article upon searching.

Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting.
Font and font size: Times New Roman, 12 point.

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