Florida National University Costco Wholesale Corporation Marketing Essay BOOK : Principles of Marketing, 15th Edition, Philip T Kotler, Gary Armstrong I

Florida National University Costco Wholesale Corporation Marketing Essay BOOK :

Principles of Marketing, 15th Edition,

Philip T Kotler, Gary Armstrong

ISBN-10: 0-13-308404-3

Final Project Content:

Pick a retail store at which you frequently shop.

3.1. Identify and discuss the store’s target market and the specific product, price,integrated marketing communications and distribution decisions the management has made to develop marketing mix.

3.2. Select one specific product and identify the manufacturer brands, distributor brands,and generics that this store stocks. List each specific brand under each type and compare the product components for each. Summarize your findings to report the results.

This project must be written by using APA Style and following structure below:

Cover page, Abstract, Main body, Conclusions and References.

FNU Database link.

Hello, everyoneThis is the FNU Database link to properly access and submit your three (3) professional journals which is a requirement for the Research paper on your Reference page.Please, go to the link above to access the direct link!

Go to the link above to go to the FNU database link. (https://proxy.lirn.net/)

Add the school name: Florida National University, then click on the LIRN portal below.

Next, enter the school user name: 24439

and the school password: smartlearn39

Then scroll down and search for the Psychology group/category.

Next, go to ProQuest Central or Psychology Database to search for you topic on the search bar and then click on full text to get the full information pages.

Finally, you will be able to choose 3 journals of the all the available articles to provide your 3 journals for the paper.

Go to “Cite” to find the reference information for the article you are reviewing. This article reference info can be copied and pasted on the Reference page for your paper.