Ferris State University Gym Digital Advertising Plan Questions Discussion Trends Activity – Goto http://google.com/trends or https://trends.google.com/tre

Ferris State University Gym Digital Advertising Plan Questions Discussion Trends Activity –

Goto http://google.com/trends or https://trends.google.com/trends/explore

1. from the menu on the left, select ‘explore’
2. Enter the following 3 terms: diet, muscle, weight loss. (You’ll need to click “add comparision” to add the additional terms).
3. Next, from the drop down menus (next to past 12 months) – select the 3rd drop down menu from the top. Click the down arrow. In that drop down, you’ll see the text “Beauty & Fitness.” Click the down arrow next to it. You should see a new menu appear and from there select “Fitness”
4. Once you’ve selected that, go ahead and click search.
5. Look at the bar graph. Which of these 3 terms are most popular?
6. Now imagine you work for a client who wants to promote a new fitness program, let’s say a gym. What do people seem to be most interested in? How could you apply this knowledge to target user interest?

Ok.. but that is too broad. What about your target market?

Look specifically at New York. What do they search for in New York?scroll down to the bottom and click on the state.
What related searches come up?
Based on what you see – write a brief paragraph on each of the questions below
1. What strategies do you think you would use to get consumer interested in your gym
2. What ideas would you build into your marketing plan that based on this information