Extraction of Potassium from Potassium Oxide & Lead Oxide Questions Response two question but sub some questions chemistry Practicing International Managem
Extraction of Potassium from Potassium Oxide & Lead Oxide Questions Response two question but sub some questions chemistry Practicing International Management Case
Pirates of Globalization
It pays to remember that old Latin phrase, caveat emptor (let the buyer beware), when
tackling the production of counterfeit products on a global scale. Sophisticated pirates routinely
violate patents, trademarks, and copyrights to churn out high-quality fakes of the best-known
brands. Trademark counterfeiting amounts to between 5 percent and 7 percent of world trade, or
around $500 billion a year. Phony products appear in many industries, including computer
software, films, books, music CDs. Fake computer chips, broadband routers, and computers cost
the electronics industry alone up to $100 billion annually. And the global market for fake
pharmaceutical drugs is now a multibillion-dollar industry that poses a direct threat to the good
health of folks everywhere.
Traditionally peddled by sidewalk vendors and in back-street markets, counterfeiters now
employ the latest technology. Just as honest businesses do, they use the Internet to slash the cost
of distributing their fake goods. All merchandise on some Internet sites is counterfeit, and even
legitimate website operators, such as eBay (www.ebay.com), have difficulty rooting out pirates.
New York retailer Tiffany & Company (www.tiffany.com) sued eBay when counterfeits of its
products appeared on eBays website. In the complaint, Tiffany said that, of the 186 jewelry
pieces bearing the Tiffany name that it randomly purchased on eBay, 73 percent were phony.
Tiffany argued that eBay should bear responsibility for the sale of counterfeit merchandise on its
site because it profits significantly from the sale of fake merchandise, provides a forum for such
sales, and promotes it. Others disagree, saying it is impractical to require online auctioneers to
verify the authenticity of every product sold on its site.
Pirates have not ignored the market for automotive parts, which loses around $12 billion
annually to phony goods. Car manufacturers list harmful fakes such as brake linings made of
compressed sawdust and transmission fluid that is nothing more than cheap oil with added dye.
Boxes bearing legitimate-looking labels make it difficult for consumers to tell the difference
between a fake and the real deal. The problem is causing fears of lawsuits because of
malfunctioning counterfeits and concerns of lost revenue for producers of the genuine articles.
For example, if someone is in an accident because of a counterfeit product, legitimate
manufacturers need to prove the product is not their own.
Lax antipiracy regulations and booming economies in emerging markets mean potential
intellectual-property traps await companies doing business there. For example, Indian law gives
international pharmaceutical firms five- to seven-year patents on processes used to manufacture
drugsbut not on the drugs themselves. This lets Indian companies modify the patented
production processes of international pharmaceutical companies to create drugs that are only
slightly different.
In China, political protection for pirates of intellectual property remains fairly common.
Government officials, people working for the government, and even the Peoples Liberation
Army (Chinas national army) operate factories that churn out pirated goods. An international
company has difficulty fighting piracy in China because filing a lawsuit can severely damage its
business relations there.
Yet, opinion is divided on the root causes of intellectual property violations in China. Some
argue that Chinese legislation is vaguely worded and difficult to enforce. Others say Chinas
intellectual property laws and regulations are fine, but poor enforcement is to blame for high
rates of piracy. Amazingly, Chinas regulatory body sometimes allows a counterfeiter to remove
an infringing trademark and still sell the substandard good. Technology companies said to have
been harmed by Chinas weak intellectual property laws include Microsoft
(www.microsoft.com), which claims that its software is widely pirated, and Cisco Systems
(www.cisco.com), which sued a Chinese hardware maker for allegedly copying and using Cisco
networking software.
Thinking Globally
1. 3-16. What more do you think the international business community could do to protect
its intellectual property rights?
2. 3-17. Are international companies simply afraid to speak out against counterfeiting in
potentially lucrative emerging markets for fear of being denied access to them?
3. 3-18. By using the latest technologies, people can often create perfect clones of original
works. How are the Internet and the latest digital technologies influencing intellectual
property laws?
4. 3-19. Locate information about the Tiffany versus eBay lawsuit and identify each sides
arguments and who prevailed. What are the implications of that lawsuit for the sale of
counterfeits in online auctions?
Sources: Tom Espiner, The Slimming Pills that Put Me In Hospital, BBC
News(www.bbc.com), May 10, 2017; Sarah E. Needleman and Kathy Chu, Entrepreneurs
Bemoan Counterfeit Goods, Wall Street Journal (www.wsj.com), April 28, 2014; Counterfeit
Drugs: Fake Pharma, The Economist (www.economist.com), February 15, 2012; Rachel Metz,
eBay Beats Tiffany in Court Case over Trademarks, USA Today(www.usatoday.com) July 14,
2008.
Case Study Assignment GBA 440 International Business
In this case study you will analyze a case in international
business and submit it per the schedule in your syllabus. In your
case study, you will need to address the questions by integrating
the material into a coherent essay with an introduction,
headings and a conclusion, in accordance with APA. The case
study will assess your ability to understand, analyze and
synthesize information to produce a clear and coherent
conclusion. The case study must be no longer than 2 pages,
double spaced, 12 point font, excluding the bibliography and
title page. The case study analysis should be well structured,
include some of your own research, and be grammatically
correct. You will need to bring in information from the text as
well as 3-4 outside sources that are relevant to the topic.
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