Explain the URL Role
Assignment 3: Week 3 Explain the URL Role
Please note, points will be deducted for overuse of citations. Please read the information related to this weeks points and paraphrase it and/or provide your thoughts and ideas on what it means to you in relationship to the knowledge that you have thus far.
- Explain URL and why you as the analyst should care about its importance.
- Explain the URL parameters.
- Explain cookies and why these matter in web analytics.
Class: You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept. The relevancy is noted in that they build on the structural foundation of web analytics. We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process.
Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments. Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.
2016: Cookies http://www.webanalyticsworld.net/privacy/cookies
2015: Google Analytics Cookies Usage on Websites https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
2011: Web Analytics and Cookies https://www.stonetemple.com/web-analytics-and-cookies/
2007: Locate book “Web Analytics 2.0” by Avinash Kaushik in the APUS Library, Chapter 4 pages 141-142, and 126-140 will be most helpful. Web_Analytics_An_Hour_a_Day_Chapter4.pdf
2011: Web Analytics Strategy Part 1: Understanding the Importance of URL Tagging http://www.evereffect.com/blog/web-analytics-strategy-url-tagging/
(n.d.) Guide to URL Tracking in Google Analytics http://www.ppchero.com/guide-to-url-tracking-in-google-analytics/
2007: Locate book “Web Analytics an Hour a Day” by Avinash Kaushik in the APUS Library, Chapter 6 pages 126-131 will be most helpful. Web_Analytics_An_Hour_a_Day_Chapter6.pdf
Please submit a Word Doc with your answers in 500 words or more, and use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:
WEDB122 I001 Fall 12
Assignment 3 Readings: Please review the Week 3 Lesson for the reading materials.
- Demonstrate the importance of understanding URL parameters and sub-domains
- Explain how the web analyst should be aware of the URL usage
- Describe and explain why page tagging may be affected by URL structures
WEBD122 Intro to Web Analytics Assignment Rubrics
Week 3 Assignment Grading
All written assignments will be assessed according to this rubric.
|Student explained URL and why you as the analyst should care about its importance. Demonstrate the importance of understanding URL parameters and sub-domains||27|
|Student explained the URL parameters in detail. Explain how the web analyst should be aware of the URL usage.||27|
|Student explained cookies and why these matter in web analytics. Described and explained why page tagging may be affected by URL structures.||27|
|Student submitted a Word Doc for the assignment.||9|
|Student used APA formatting and citations within the submitted document and references used.||10|
|Spelling and grammar errors -1 @|
|Assignment Late Penalty (per day late) -10 Max -20 Points|