Write a business plan on an idea of your choice. The business plan will help potential investors to determine the value the product/service brings to perspective customers, as well as viability of the venture in a designated market. First, you need to specify what the opportunity is (for a particular product or service). Describe this opportunity. Second, assess how the external environment influences the identified opportunity (e.g. does it support it or challenges it?; in what ways?).  Third, review the industry trends and the competition in that industry. Discuss how you can develop the business despite the competition. The structure of the report is as follows: 1. Executive Summary 2. Introduction 3. Opportunity description 4. Environmental analysis 5. Industrial analysis 6. Conclusion

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