Entrepreneurship and Innovation

Assignment 1: Business Plan Part I – Business Vision
Due Week 3 and worth 175 points

Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.

Imagine you are involved in a new start-up company. You are tasked to organize the key elements of a business plan. This first part of the plan would be to provide an overview of the business, including the mission statement and vision of the company’s products and services. Next, explain the value proposition of your company’s products and services and describe how they will satisfy the primary needs or wants of your target audience. You also need to provide a high-level overview of the business model you have selected to exploit these market opportunities. Finally, you will need to develop a feasibility analysis that supports your decision to move forward with the project. Make sure to support your strategy with research from the course textbook and other outside resources.
Part I of the business plan will describe your business vision you plan to undertake in your company.

Write a four to six (4-6) page paper in which you:

1. Provide an overview of the business, including the mission statement and vision of the company’s products and services.

2. Explain the value proposition of your company’s products and services and describe how they will satisfy the primary needs or wants of your target audience.

3. Discuss a high-level overview of the business model you have selected to exploit these market opportunities.

4. Develop a feasibility analysis that supports your decision to move forward with the project. Be sure to support your strategy with research from your textbook and other outside resources.

5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Analyze the entrepreneurial process to determine where a company is in the process and how to implement change successfully.

· Examine entrepreneurial intentions and strategies to support entrepreneurship.

· Examine the creativity and business idea process, and the materialization of domestic and foreign market entry opportunities.

· Analyze the financial planning process for a new venture.

· Analyze the process of protecting the new venture idea and legitimizing it through a formalized business plan.

· Use technology and information resources to research issues in entrepreneurship and innovation.

· Write clearly and concisely about entrepreneurship and innovation using proper writing mechanics.