Emerging technology report

COM 329 Final Project Part I Guidelines and Rubric

Overview

Part I of the final project for this course is the creation of an emerging technology report.

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It may be hard now to imagine a time when digital social media did not exist. But in fact, social media giant Facebook was only founded in 2004. Add to that the current plethora of new media technologies available to communicate about ourselves and our businesses. As a result, work and personal worlds have become decidedly smaller and faster. This course, as part of a new media concentration, will introduce you to some of the most used new media platforms and encourage you to explore them as well as those that are emerging and poised to take the stage. In this new world, your business or organization (or even you) will rely—at least in part—on delivering important messages to your audiences via new media. As a communications professional, you must learn to use, choose, and leverage the proper platforms for the proper situations.

 

Thefinalprojectforthiscourseisdividedintotwoparts.Inthefirstpart,youwilltakeadeepdiveintoanemergingnewmediatechnologyofyourchoice.You willdiscover,throughbothresearchandhands-onexperience,itshistoryandworkingsandevaluateitseffectivenessindifferentspheresofinfluence.Youwill then write a report on your findings. The second part is a presentation in which you will apply the new media technology you studied in the first part to a company or organization, and then make recommendations for how to use that platform to achieve communicationgoals.

 

 

In this assignment, you will demonstrate your mastery of the following course outcomes:

 

  • Analyzemajordevelopmentsintheevolutionofcommunicationtechnologiesandnewmediafortheirimpactonsocietynowandthepossibleimpacton thefuture
  • Evaluate the effectiveness of emerging media technologies for business, governmental, social, or personaluse

 

Prompt

Choose a new media technology that you would like to learn to leverage for personal and professional purposes. Explore this technology, via research and hands- on experience, learning the pros and cons so that you can draw conclusions about it. You will immerse yourself in the history and workings of this technology for the purpose of writing a report on your findings and observations. In this report, you will analyze the historical development of the technology and the major turning points in that development, especially in relation to other new communication technology/media platforms. You will also examine the technology’s impact on the social, political, economic and personal spheres of the world around you. You will use information from this course as well as your own exploration and experimentation with this platform. Your emerging technology report should be approximately 4–6 pages.

 

 

Specifically, the following critical elements must be addressed:

 

  1. Historical Development of the Emerging New MediaTechnology
    1. Define“newmediatechnology.”Usecourseresourcesandpersonalexperiencetosupportyourdefinition.Forinstance,whatconstitutesthis sort of technology? What does not? How has new media in general impacted ourworld?
    2. Provide an overview of your chosen platform and its development and major societal impacts. Be sure to include your own experiences with this platform in your overview. You should address questions such as: Why did you choose this platform? What are its major features and uses? How does it qualify as a new mediatechnology?
    3. DiscussthehistoryandimpactoftheadoptionForinstance,howdidthetechnologyoriginate?What are the major factors that contributed to the development of this technology? What factors have contributed to the popularity of this technology?
    4. CompareBesuretouseclassresourcesandpersonalexperiencetobackupyour assertions. For instance, what are the strengths and weaknesses of your platform in comparison toothers?

 

  1. Effectiveness of the New MediaTechnology
    1. Evaluate the effectiveness of your chosen platform within the social sphere (for example, interpersonal and group communication, social relationships, intercultural relations, etc.). Your assertion must be supported by course resources and your personal experiences with this platform and new media ingeneral.
    2. Evaluate the effectiveness of your chosen platform within the political sphere (for example, social movements, government regulations, internationalrelations,etc.).Yourassertionmustbesupportedbycourseresourcesandyourpersonalexperienceswiththisplatformandnew media ingeneral.
    3. Evaluate the effectiveness of your chosen platform within the economic sphere (for example, business growth, profit cycles, employment trends,etc.).Yourassertionmustbesupportedbycourseresourcesandyourpersonalexperienceswiththisplatformandnewmediaingeneral.
    4. Evaluatetheeffectivenessofyourchosenplatformwithinthepersonalsphere(forexample,entertainment,status,convenience,etc.).Your assertionmustbesupportedby course resourcesandyourpersonalexperienceswiththis platform andnewmediaingeneral.
    5. Predict the future uses of your chosen platform. Provide information to support your predictions. Information could come from sources that mayincludecoursematerials,anyadditionalresearchyoumayhavedone,oryourpersonalexperience.Forinstance,howmighttheplatform evolve or improve to meet future needs? Do you predict that it willlast?

Final Project Part I Rubric

 

Guidelines for Submission: Your emerging technology report must be 4–6 pages in length (plus a cover page and references) and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. Include at least six references cited in APA format.

 

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Historical Development: Define Meets “Proficient” criteria and supporting information creates a sophisticated definition Defines “new media technology” using course resources and personal experience to support

definition

Defines “new media technology” but lacks sufficient support from course resources and personal

experience or is inaccurate

Does not define “new media technology” 12
Historical Development:Overview Meets “Proficient” criteria and details and experience articulated demonstrate a thorough grasp of the development of the platform Provides an overview of the chosen platform and its development and major social impacts, including personal experience with the platform Provides an overview of the chosen platform and its development and major social impacts but lacks support from personal experience or is cursory

or has inaccuracies

Does not provide an overview of the chosen platform 12
Historical Development:Adoption Meets “Proficient” criteria and factors chosen show insight into the impact of the adoption on

the larger public

Discusses the history and impact of the adoption of the technology by the larger public Discusses the history and impact of the adoption of the technology by the larger public but is cursory

or has inaccuracies

Does not discuss the history and impact of the adoption of the technology 12
Historical Development:Compare Meets “Proficient” criteria and details and experiences articulated demonstrate a thorough grasp of place of the platform within new media Compares the new media technology to others currently in use, using course resources and personal experience to back up assertions Compares the new media technology to others currently in use but lacks support from course resources and personal experience or is cursory or has

inaccuracies

Does not compare the new media technology to others currently in use 9.6

 

Effectiveness: Social Sphere Meets “Proficient” criteria and details and experiences support a strongly articulated assertion Evaluates the effectiveness of the chosen platform in the social sphere using course resources and personal experiences with new media to back up assertions Evaluates the effectiveness of the chosen platform in the social sphere but lacks support from course resources and personal experience or is cursory or has

inaccuracies

Does not evaluate the effectiveness of the chosen platform in the social sphere 9.6
Effectiveness: Political Sphere Meets “Proficient” criteria and details and experiences support a strongly articulated assertion Evaluates the effectiveness of the chosen platform in the political sphere using course resources and personal experiences with new media to

back up assertions

Evaluates the effectiveness of the chosen platform in the political sphere but lacks support from course resources and personal experience or is cursory

or has inaccuracies

Does not evaluate the effectiveness of the chosen platform in the political sphere 9.6
Effectiveness: Economic Sphere Meets “Proficient” criteria and details and experiences support a strongly articulated assertion Evaluates the effectiveness of the chosen platform in the economic sphere using course resources and personal experiences with new media to

back up assertions

Evaluates the effectiveness of the chosen platform in the economic sphere but lacks support from course resources and personal experience or is

cursory or has inaccuracies

Does not evaluate the effectiveness of the chosen platform in the economic sphere 9.6
Effectiveness: Personal Sphere Meets “Proficient” criteria and details and experiences support a strongly articulated assertion Evaluates the effectiveness of the chosen platform in the personal sphere using course resources and personal experiences with new media to

back up assertions

Evaluates the effectiveness of the chosen platform in the personal sphere but lacks support from course resources and personal experience or is

cursory or has inaccuracies

Does not evaluate the effectiveness of the chosen platform in the personal sphere 9.6
Effectiveness: Predict Meets “Proficient” criteria and details articulated demonstrate a thorough grasp of the possible

evolution of the platform

Predicts the uses of the chosen platform supported by information from the

presentation

Predicts the uses of the chosen platform but lacks supportfrom information fromthe

presentation or is cursory

Does not predict the uses of the chosen platform 12
Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read

format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of

main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 4
Earned Total 100%

 

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