Discussion — Building a Strong Brands


1. Chapter 3: What are the different types of market segmentation? Choose the most relevant three types for your project company and discuss how appropriate the company is segmenting its market now.  2. Chapter 7: First, review the post at Link  (Links to an external site.)  https://smartamarketing.wordpress.com/2011/03/28/market-dominance-strategy/ and decide whether YOUR SMALL BUSINESS UNIT is a market leader, challenger, follower, or a  nicher in the market. Then discuss what strategies YOUR SMALL BUSINESS UNIT could employ in order to compete effectively. Second, review the project company’s current brand and discuss how branding activities might be able to help strengthen the company’s image.  3. Chapter 8:  Review the brand resonance model of brand equity  (Links to an external site.) https://www.mindtools.com/pages/article/keller-brand-equity-model.htm , the creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid. 1. how could you apply this model to Brand Building FOR YOUR SMALL BUSINESS UNIT? And what changes are necessary for your business after knowing about this model? Please be as specific as possible.  How could product & innovation activities help a company improve its brand equity?  PROJECT IS ATTACHED ON UP)LOAD FILES

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