digital marketing plan and strategy

At the start of the course, students will be assigned to teams and each team will select an organization to develop a digital marketing plan and strategy. Suggestions for the case will be provided by the instructor that teams can choose from or groups can select their own scenario to work on upon the instructor’s approval. To ensure consistency and quality, teams are required to utilize the  attached digital marketing plan and strategyattached digital marketing plan and strategy – Alternative Formats

template (also available in Course Information) and complete each section as described in the document. This template consists of six (6) major steps as follows:

• Step 1 – Audit: Where are we now?
• Step 2 – Create a strategy and objectives
• Step 3 – Build personas
• Step 4 – Place objectives into a table, add outline tactics for each
• Step 5 – Extract all tactical actions and add detail
• Step 6 – Add resources and budget

This paper will be 15-20 pages (excluding cover page and reference page); APA writing conventions should be followed with a minimum of eight (8) sources referenced and cited.