Describe the organizational culture at Southwest Airlines

The paper must be in APA format. Cite throughout with in-text citations in the body of the paper and a reference section at the end. Conduct online research on Southwest Airlines, including both company and non-company sources. Answer Questions 1-3. Note: to answer question 1 please describe what the general environment is; if you can read the current news and identify trends in the general environment; if you can recognize how those trends have the potential to impact specific industries; and, then discuss this in terms of the environment and strategic issues to show your knowledge of the course concepts.
1.From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today. Information concerning recent changes in the firm is readily available online.
2.
Describe the organizational culture at Southwest Airlines. What role did Southwest’s founder Herb Keller play in the development of the culture? How does the culture at Southwest distinguish the airline from its competitors?

Does Southwest’s unique culture “fit” with Southwest’s competitive strategy? In other words, do certain aspects of the culture contribute to the company’s ability to executive its corporate-, business-, and functional-level strategies effectively? Explain.
3.Assume that you were appointed CEO of Southwest Airlines at the time Kelleher stepped down. Would this be an easy assignment given the success of the firm at that point or a difficult one because you would have to follow such a popular, charismatic leader? Explain.