Demonstrating Social Responsibility.

Please respond to the following:

Imagine you are the owner of a new business in your city. You expect to operate your business using the highest standards of social responsibility. Elaborate about and justify the ways you plan to fulfill this social responsibility.

Two years after you begin your business, a reporter discovers that your business has not lived up to the promises you made initially to demonstrate concern for the environment.  Explain how you would use community relations to minimize the damage to your reputation.