CWS 2020 GSU Change of Staff Appreciation Party Venue Tobe at Mercedes Benz Stadium Memo THIS ASSIGNMENT HAS THREE PARTS. PLEASE SEE ATTACHMENTS FOR INSTRU

CWS 2020 GSU Change of Staff Appreciation Party Venue Tobe at Mercedes Benz Stadium Memo THIS ASSIGNMENT HAS THREE PARTS. PLEASE SEE ATTACHMENTS FOR INSTRUCTIONS ON THE PROJECT.

Overview

In many business situations, you may need to persuade others to accept an idea and to take action. In this assignment, you will develop your persuasive skills. You must support your position logically with valid evidence. The assignment requires a persuasive presentation and a persuasive memo, on a topic you select from the list provided.

Objectives

project a professional and confident image

use library databases for insightful research

tailor content to an audience

build credible, effective, and fair persuasive presentations

practice convincing people to accept your call for action

create effective visual aids

Instructions

In a six-minute speech, you will persuade a group of colleagues that you have a great idea – worthy of the key decision-maker’s attention. They must agree with you before you can send the idea to the key decision-maker. The speech will last six minutes, followed by a question-and-answer session. It will include electronic visual aids and an original chart.

In a 2-page memo, you will persuade the CEO or designated key decision maker to accept your recommendation. COMMUNICATION STRATEGY WORKSHEET FOR PERSUASIVE MESSAGES
Planning messages and presentations build on the AIM Planning Process for Business Messages.
See Cardon, Chapter 5, pp. 140 – 144. More details on planning presentations are in Chapter 14, pp. 446-465.
NAME:
ASSIGNMENT:
Please type your responses in this column.
It will lengthen as needed. Proofread your responses carefully.
ISSUE – What issue are you addressing? (Put the
TOPIC, adapting the language so that the company
name is specified.)
OUTCOME – What do you want to happen after the
audience receives your message?
PERSUASIVE STRATEGY REQUIRES THOROUGH
AUDIENCE ANALYSIS. ADDITIONAL QUESTION
PROMPTS ARE LISTED BELOW.
THE BCOM 3950 LIBRARY RESEARCH PAGE
SHOWS YOU HOW TO FIND THE ANSWER
TO THESE QUESTIONS.
BCOM RESEARCH LINK
COMPANY ANALYSIS
Name the company
When was the company founded?
What is the industry code assigned by NAICS? By
SIC? You can plug this code into search engines and
find out A LOT about an industry.
Is it public, and if so, what is the stock symbol and on
what market(s) is it traded? Is it private? What type of
private company?
What products and services does it offer?
Describe the company’s target customer or client
group(s).
Annual revenue (most recent full fiscal year; if the
firm is private, check Reference USA in the database
and industry analysis reports).
Describe the company’s competitive threats.
Describe the company’s growth opportunities.
AUDIENCE – now focus on the person or people who
will receive your message
List the name(s) of the person or people who will
receive your message. List their title.
If you can’t find the names, list the role(s) the
people have in the company.
How well does your audience already understand
this issue?
Identify the audience’s values and beliefs related to
the issue you are addressing.
Revised March 2020
What resistances or objections will the audience
have to your position?
How will you overcome or reduce these concerns?
How credible are you to the audience? How will you
build your credibility?
MESSAGE FRAMING
State your message in one complete sentence (use
no more than 20 words).
BENEFITS
List at least three benefits that your audience will
receive if you achieve your specific purpose. The
answer must illustrate what the audience will gain
from your message.
INFORMATION GATHERING
What details do you need to include? What facts and
other evidence do you need? What examples, expert
opinions, and/or stories do you need?
What visual appeal (photos, diagrams, charts) do
you need to engage the audience and communicate
your message?
Once you have completed this form, you are REQUIRED to outline the message. Keep it brief. Under each key
point, list the evidence and information you will use to support the point. Do it before you start writing.
Template outlines are provided for written and oral messages.
OUTLINE FOR A WRITTEN MESSAGE
Use as few words as possible to express the idea. Note, your message will have ONE main idea SUPPORTED BY three to four key
points. Use just enough words to express the idea. Do not use complete sentences. It must fit on one page. Follow this structure:
I.
Opening Statement— Get the audience’s attention, tell the audience the reason you are writing, make the audience want to keep
reading, and preview what you will cover in the body.
II.
Body
A.
B.
C.
Problem/need for change
1. detail
2. detail
Recommended solution
1. details
2. details
Benefits of solution
1. details
2. details
(the topic sentence)
(the topic sentence)
(the topic sentence)
III. Concluding Statement— Reinforcement of your message (key idea) and overarching benefit, and call to action (what you want
the audience to do)
Do NOT include the instructions on your outline.
OUTLINE FOR AN ORAL MESSAGE
Revised March 2020
Do NOT write a script. Your message will have ONE main idea SUPPORTED BY three to four key points. Use just enough
words to express the idea. Do not use complete sentences. Follow this structure:
I.
Introduction
Capture the audience’s attention with a vivid example, dramatic demonstration, testimonial, relevant quotation, intriguing
statistic, unexpected audience interaction, or challenge. Introduce the issue, give the audience a reason to listen, and preview
what you will cover in the body.
Transition to the 1st point.
II.
Body
a. *Problem/Need for a change (a concise and catchy statement or phrase that conveys the idea of this section)
i. detail
ii. detail
Transition to your 2nd point. (look backward/look forward)
b.
*Recommended solution (a concise and catchy statement or phrase that conveys the idea of this section)
i. details
ii. details
Transition to your 3rd point. (look backward/look forward)
c.
*Benefits of solution (a concise and catchy statement or phrase that conveys the idea of this section)
i. details
ii. details
Transition to the conclusion
*Each point must be supported with credible and proper examples and evidence. Cite at least three sources out loud.
III.
Conclusion
Restate the three main points, briefly!
Reinforce your key message and overarching benefit.
Call to action (what you want the audience to do).
Do this is a compelling, memorable way.
Do NOT include the instructions on your outline.
*Note, the problem/solution benefit model works well in persuasive strategy especially when the audience will be
resistant or disinterested in a change. Read a more thorough outline on the Problem/Solution/Benefit model, posted on
the iCollege Presentation Resources page.
Revised March 2020
Persuasive Presentation Topic: You have worked several years at a large, locally owned company. (Your
choice; pick a real company with headquarters in metro Atlanta). You feel that the company needs a
fresh approach to its annual employee-appreciation event. Convince your department to move to a
specific new venue. (Carefully research venues and sell your recommendation based on standards that
are most relevant to your company.) Once you have your department’s support, you will write a
recommendation to the head of human resources, persuading him/her to use the recommended venue.
Part One: Communication Strategy Worksheet( See Attachment )
Part Two: Presentation:
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Persuasive strategy worksheet & outline
Works Cited in MLA format
PowerPoint file
6-minute recorded presentation
Upload video and complete Reflection
PART TWO – Presentation
Make a professional business recommendation, based on the topic that you selected. A panel of
colleagues in your department will hear the presentation. They must decide whether the proposal is good
enough to send to the key decision-maker. The goal is to persuade your audience of the value of your
proposal.
Create a credible, effective 6-minute presentation that convinces your audience to allow you to make your
recommendation to the key decision-maker. Follow this pattern in the body:
1) problem (or need for a change)
2) the recommended change
3) benefits of changing
The outline of this model is on the Persuasive Strategy worksheet.
Support your position logically. Support the argument with valid evidence.
Your presentation must include relevant and effective visual aids, including a PowerPoint. Note: the first
slide must help you grab attention! Use it to reinforce the content in the attention-grabbing introduction.
Do not begin with a slide that states the topic.
You must include a professional, relevant, easy-to-read chart that you create and project on the big
screen. It must help to build your case. Provide the source of the data on the chart.
Do not use electronic slides as note cards. Use the slides to enhance your message. Review your
informative speech feedback on your visual aids– do not make the same slide design mistakes.
Each slide should be simple, visual, and memorable. Readers should be able to grasp the message
easily and quickly. You may not use clip art. Data and photo sources must be given in small text on the
slide.
By the due date,
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post the final version of the persuasive strategy worksheet, the works cited, and a copy of the
visual aids in the designated iCollege Dropbox.
upload the recording to Connect: Video Assignments/Persuasive Speech.
PART THREE: Memo
Your presentation audience agrees that your idea has validity. You have the panel’s approval to
send the recommendation to the key decision-maker. Write a two-page persuasive business
memo. You may include an original table or chart that supports your case.
Note: this message is NOT the same as the persuasive speech. It has a new audience, new
channel, and new purpose. You need a new strategy worksheet and outline. Thoroughly analyze
the audience and your message, and then complete the strategy worksheet and outline. Use business
format for the memo.

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