Current challenges and obstacles facing media executives

the challenge i choose is the trust issues from consumers to these social medias,including private disclosure issues:fake news:etc.

instructions：
This course is supposed to take an in-depth look at the strategies, plans, and programs developed and implemented by Media Industry Executives to help their businesses survive and thrive in an increasingly changing and competitive media industry environment.

• For the midterm, each of you will be tasked to look at the current challenges and obstacles facing media executives and propose what YOU think should be done to overcome them.

§ Limit your scope – focus ONE major challenge facing media executives today

§ Show your well-researched OPINION

§ *Feel free to use a challenge facing a media executive

Source:
Brendan Spain, VP, Advertising – Americas, Financial Times
@spanishbrendan @FT
The biggest challenge for digital media in 2017 will be for quality publishers to cut through the noise – of ad fraud, fake news, and non-human traffic – to command fair market pricing for their trusted brands and influential audiences. Evaluating and leveraging these trusted environments will continue to be both important and difficult as the market weighs chasing scale and audience against quality and transparency.