Cruisin Fusion

Now that the Crusin’ Fusion website is up-and-running, you and your team have decided to run a contest on the blog asking customers to name the latest fusion recipe. In order to participate, the customer will need to enter first and last name, phone number, and an email address, as well as the suggested fusion name. The winner of the contest will receive a $20 gift card.

Kiran supports this idea but has concerns she wants the team to consider before moving forward. She has asked that you prepare a 6- to 10-slide presentation with speaker notes for the next web meeting to address the following:

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  • Research and assess the ethical issues related to data customer collection and information management. How will customer information be protected?
  • Research and examine the need to protect the intellectual property of the customers who submit name suggestions. What protection will Cruisin’ Fusion need in order to use the name suggested by the winner? What protection or disclaimer does the customer require?
  • Include a 1/2-page disclaimer to add to the blog for customers outlining the contest rules, explaining how their personal information will be used and stored, and discussing the use of all intellectual property submitted as part of the contest.
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