Critical view of successful branding: Zara

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AIMING FOR A HIGH GRADE FOCUS OF THE ESSAY IS ON ZARA I will attach further instructions in the downloads folder.  The aim of this assignment is to demonstrate the ability to critically reflect upon the various strategies, theories and concepts within the fields of branding and advertising. Please use the references attached below as well as the further reading to boost up the understanding of Zara. Attach any further relevant references to the fundamentals of successful branding.  References: https://www.tandfonline.com/doi/abs/10.1080/16258312.2003.11517121?casa_token=V7-vR13oVA8AAAAA:yphurRiTJXE5eTsYr_QVM5wnL5MMEknl5cQjFsItqO-uS2NHKUzzYPmdkHfCYgNSg-RhZfQKgy5cnQ https://www.researchgate.net/profile/Vandana_Narang/publication/285753971_Co-Design_initiatives_Linking_crafts_and_fashion_for_sustainable_practices/links/566308ce08ae192bbf8eebe0/Co-Design-initiatives-Linking-crafts-and-fashion-for-sustainable-practices.pdf#page=257 https://www.researchgate.net/publication/220207718_The_influence_of_belonging_to_virtual_brand_communities_on_consumers%27_affective_commitment_satisfaction_and_word-of-mouth_advertising_The_ZARA_case https://ideas.repec.org/a/mgn/journl/v5y2012i4a8.html https://www.theseus.fi/bitstream/handle/10024/82883/Thuy_Vu_and_Siiri_Medina.pdf?sequence=1 https://www.tandfonline.com/doi/abs/10.1080/09654310220130211?casa_token=HFtVTj1g1HQAAAAA%3Ak0uAYnQEV7McBJsGJK9fXLmfZB_76RP4dKlVqqgsAWmQCPj5Cx39dGFTCwiHPrTNXHe1iPmqfi9ZNw& https://webofproceedings.org/proceedings_series/ESSP/ICEMEET%202020/ICEMEET20089.pdf https://www.researchgate.net/publication/332216487_Analysis_of_the_Keys_to_Zara’s_Inditex_Successful_Business_Model Further reading for essay:  https://martinroll.com/resources/articles/strategy/the-secret-of-zaras-success-a-culture-of-customer-co-creation/ https://issuu.com/students655/docs/zara_powerpoint https://medium.com/jumpstart-your-dream-life/why-zara-is-leading-the-fashion-industry-takeaways-from-their-upside-down-business-model-649e3f38e96a

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