Coventry University Operational Concept Map and Accompanying Report Assignment Number and Weighting Coursework 1 40% Anonymous marking Yes Submissio

Coventry University Operational Concept Map and Accompanying Report Assignment Number and Weighting

Coursework 1

40%

Anonymous marking

Yes

Submission Date and Time

Monday 6th July 2020

17:00:00

Expected return of feedback and marked work

Monday 27th July 2020

Assessment is made up of multiple submissions

Yes

Details of multiple item in submission

Please note that these two components should be submitted as part of the same document and uploaded to Turnitin.

Item Title

Item due date and time

Concept Map

Monday 6th July 2020

17:00:00

1500 word (+/-10%) accompanying report

Monday 6th July 2020

17:00:00

Submission

Procedure

Electronically via Moodle (Turnitin) ONLY

Word Count

1,500 words (+/-10%) for the report + concept map

Assignment Title

Operational Concept Map and accompanying report

Assessment Learning Outcomes

This assignment is designed to assess learning outcomes:

MLO1: Determine the core concepts of service operations management and how they can be applied in the concept of the hospitality and tourism sector.

MLO2: Critically appraise the characteristics and scope of the hospitality and tourism sector.

Submission Requirements

Your submission should contain one MS Word document that includes a concept map and an accompanying report.

Details of the task

You’re to produce a concept map on the following topics:

What are the demands and drivers of the modern business traveller and how should an airline of your choice respond to them?
The accompanying 1,500 word report should further explain your application of the concept map, whilst determining the core concepts of service operations management (MLO1) and critically appraising the characteristics and scope of the hospitality and tourism sector (MLO2).

Guidance Notes

A concept map is a diagram that depicts suggested relationships between concepts. It is a graphical tool that is used to organise and structure knowledge. You are to create a concept map which meets one of the above topics.

Your report should then go into further detail to explain and critically appraise the relationships between these topics, whilst applying and critiquing relevant models, theories, frameworks and concepts from the discipline.

Your concept map can take one of the two following formats:

Example A

Example B

As you can see, both of the above examples show the relationships between the key concepts. Example A, uses overlapping bubbles to show which concepts relate to one and another, whilst Example B uses boxes with connecting lines to depict the relationships.

It is vital that all of the relationships are shown on your concept map and then fully explained in your report. You should be using high quality research to underpin and support your report. This means referring to research from peer reviewed journals first, which can be found on Locate, which can be accessed via Moodle. If you’re unsure about how to use Locate, please make an appointment in the library for a Spotlight session about this.

I expect to see a range of appropriate models, theories, frameworks and concepts referred to and applied in your report. You only have 1,500 words, so you will have to be selective and choose the ones that best meet the required module learning outcomes and the task set in the brief.

Assignment Guidelines

Structure

You have been asked to produce a concept map and a report. The report should contain the following:

Anonymous submission coversheet ( please ensure appropriate coversheet is attached to your assessment brief)
Title Page, including the given title in full
Executive Summary
Contents Page
Introduction
Main body, which should also be organised under appropriate headings – never use the heading main body!
Conclusion
Appendices, which should be numbered
Make sure you refer your reader to them as required.
LAYOUT

Your work should be word processed in accordance with the following:

Font style, Arial, font size 12
1.5 line spacing and justified (text equally left and right aligned)
The page orientation should be ‘portrait’
Margins on both sides of the page should be no less than 2.5 cm
Pages should be numbered
Your name should not appear on the script
Your student number should be included on every page