COM 690 SNHU F*ck Cancer Organization Situation Analysis ROUGH DRAFT NEEDED IN 7 HOURS!! FULL FINAL DRAFT NEEDED IN 5 DAYS!! TIME LIMIT IS SET AT 7 HOURS

COM 690 SNHU F*ck Cancer Organization Situation Analysis ROUGH DRAFT NEEDED IN 7 HOURS!!

FULL FINAL DRAFT NEEDED IN 5 DAYS!!

TIME LIMIT IS SET AT 7 HOURS, ONCE TUTOR HAS ACCEPTED, I WILL PUSH THE TIME LIMIT TO 5 DAYS!!

AGAIN, ROUCH DRAFT NEEDED IN 7 HOURS!

PLEASE ASK IF YOU HAVE QUESTIONS!

This report will serve as your rationale for developing your campaign plan and will become part of your final report. Through research and analysis, you will demonstrate your understanding of relevant publics—the various competitive, regulatory, political, or social environments in which a client organization operates. The analysis should identify business and organizational opportunities as well as challenges to solving the identified problem.

CHOSEN ORGANIZATION: F*CK CANCER

GUIDELINES ATTACHED

CAMPAIGN PROPOSAL ATTACHED AS WELL COM 690 Milestone Three Guidelines and Rubric: Situation Analysis
The situation analysis is the first part of your final campaign report. The situation analysis will serve as your rationale for developing your campaign. You should
imagine that you are an outside consultant or employee of your chosen company/organization. You have identified a communication need, and you now need to
create a report and presentation to convince company executives that there is a need for your campaign and that your proposed solutions will help the
company/organization resolve its issue. You will accomplish this by providing background information on the company and situating it within its industry and in
comparison with competitors. After demonstrating your knowledge of the company and its past communication plans, you will introduce your goals and suggest
a general budget (you will provide more details on the budget in the final campaign report). You do not have to propose solutions or explain how you will
achieve your goals. That will also be accomplished in the campaign report.
This milestone should demonstrate your ability to analyze business practices (as indicated in Course Outcome 4) and avoid the inclusion of personal bias (as
indicated in Course Outcome 3). While your instructor is available for questions and assistance at any time, you will work on this project in a more independent
manner than you may be accustomed to. Being able to work in a self-directed manner is a key component of Course Outcome 6. You will share a rough draft of
this section with your peers. Peer review is a key component of Course Outcome 4.
Course Outcomes:
 Apply moral reasoning to make ethically sound and socially responsible choices that are consistent with a cogent personal framework and accepted
standards in the field of communication
 Utilize multiple appropriate, strategic approaches in making decisions, formulating solutions, and solving problems that reflect creativity and versatility
of thought
 Engage diverse audiences effectively through an open-minded, empathetic treatment of different cultural perspectives and an awareness of self and
one’s impact in a global, interdependent age
 Integrate multiple communication technologies and collaborate in communities of practice to carefully curate shared messages while generating new
meaning
 Create, manage, and grow an authentic personal brand with purpose and savvy using innovative communication strategies, professional networks, and
relevant tools and technology
 Employ a broad, contemporary knowledge base, self-directed learning skills, and a practiced adaptability to remain on the cutting edge of the
communication field as an empowered agent of change
You should use these points as a guide to help you start thinking about “the situation” and what research and analysis you will need to complete and present in
your final report and presentation.
 Analyze your chosen business or organization. Identify the type of business, strengths and weakness, placement in industry, competitors, and other
pertinent details.
 Examine the set of circumstances, the problem, or opportunities your client organization is facing.
 Survey the causes of and potential solutions to your selected problem.
 Assess the needs that result from these problems.
 Identify the customers or audience that might become the target audience for your campaign.
 Create a clear statement of the situation to be addressed in your campaign.
 Identify and describe any challenges your company or organization is currently facing that might influence the type of campaign you choose to
undertake or strategies you will employ.

Identify and describe any current campaigns your organization is using. What digital/new media efforts is the organization employing? Remember,
through research and analysis, you should gain an understanding of relevant publics—the various competitive, regulatory, political, or social
environments in which a client organization operates. The analysis should identify business and organizational opportunities as well as challenges to
solving the problem.
A sample outline for this milestone might look like the following:
Please note: The following are suggestions only. You do not need to follow these suggestions as an outline and/or use the same section headers. Please be sure to
adhere to and include all of the critical elements as identified in the grading rubric below.




Company Information
o Provide a short history of the company.
o Complete a SWOT analysis for your company.
i.
The SWOT analysis should include both a SWOT chart and a description of the information within the chart.
Product/Service Information
o Describe the products and/or services of your company/organization.
o Explain the history of these elements, who they target, and so on.
Industry and Market Information
o Describe the industry in general. You can discuss the industry size, regulatory bodies, political or social environment, and so on.
o Explain how your company/organization is situated within the industry. Are there any opportunities or challenges that exist within the industry
that will affect your company or help/hinder your campaign?
o Identify the primary competitors.
o Identify similarities and differences between your company/organization and competitors.
Past/Existing Communication Plans
o What past communication plans has your company executed? Describe the plans and assess their effectiveness, strengths, and weaknesses.
o What current communication plans is your company executing?
o


What past/existing communication plans have competitors executed? Can you learn any lessons from those efforts that you can leverage for
your campaign?
Goals/Objectives
o What are your goals and objectives for your campaign?
o This section should be a general overview or teaser for the upcoming section that will provide all of the campaign details.
o Do these goals/objectives seem appropriate for the company?
Proposed Budget
o What is the overall budget for the campaign?
o How did you arrive at that number?
o This section should be a general overview of the budget to provide an indication of the size of the campaign and the necessary commitment.
Precise details on spending will be provided in the next section.
Guidelines for Submission:
 Minimum of five pages
 Written in a professional manner
 Contains no spelling or grammatical errors
 All research should come from professional sources or should include academic, peer-reviewed sources. Information, therefore, should not be reliant on
popular media sources, Wikipedia, personal blogs, or other forms of non-peer-reviewed sources.
 Properly cites all sources in APA format
 Contains images, charts, diagrams, or other visual elements to support the written content
 Note: You will likely need to incorporate research into the sections dealing with the history of your company/organization, its competitors, its industry,
and past communication plans. Other areas, such as your proposed budget, can draw on research to determine how a typical company determines a
communications budget.
Rubric
Critical Element
Analyze Business or
Organization
Examine Problem’s
Circumstances
Survey Problem Causes
and Solutions
Assess Problem-Related
Needs
Identify Campaign
Target Audience(s)
State Situation
Addressed by Campaign
Describe Challenges to
Campaign Strategy
Describe Current
Campaigns and Their
Circumstances
Use Visual Elements
Cite Professional
Research
Articulation of
Response
Proficient (100%)
Identifies the type of business or organization
addressed, strengths and weaknesses, industry
placement, competitors, and other pertinent details
Examines the circumstances, the problem, or the
opportunities faced by the client’s business or
organization
Surveys the causes of and potential solutions to the
stated problem
Assesses the needs that result from the problem(s)
identified
Identifies the customers or audiences that might
become the target audience of the campaign
Creates a clear statement of the situation to be
addressed in the campaign
Describes challenges that the company or
organization is facing that might potentially impact
the campaign or campaign strategies
Describes current campaigns used by the business or
organization in terms of their strategies, publics,
challenges (regulatory, competitive, political, social),
and potential opportunities
Uses visual elements to support written content
(e.g., images, charts, diagrams)
Cites research that comes from professional sources
or from academic, peer-reviewed sources
Submission has no major errors related to citations,
grammar, spelling, syntax, or organization
Not Proficient (0%)
Does not identify the type of business or organization
addressed, strengths or weaknesses, industry
placement, competitors, or other pertinent details
Does not examine the circumstances, the problem,
or the opportunities faced by the client’s business or
organization
Does not survey the causes of and potential solutions
to the stated problem
Does not assess the needs that result from the
problem(s) identified
Does not identify the customers or audiences that
might become the target audience of the campaign
Does not create a clear statement of the situation to
be addressed in the campaign
Does not describe challenges that the company or
organization is facing that might potentially impact
the campaign or campaign strategies
Does not describe current campaigns used by the
business or organization in terms of their strategies,
publics, challenges (regulatory, competitive, political,
social), and potential opportunities
Does not use visual elements to support written
content (e.g., images, charts, diagrams)
Does not cite research that comes from professional
sources or from academic, peer-reviewed sources
Submission has major errors related to citations,
grammar, spelling, syntax, or organization
Earned Total
Value
5
10
15
10
10
10
15
10
5
5
5
100%
Running head: CAMPAIGN PROPOSAL
1
Campaign Proposal
Kayla Naz Taheri
COM 690
Southern New Hampshire University
Campaign Proposal
CAMPAIGN PROPOSAL
2
Communication Need
F*ck Cancer is a charitable organization based in the US and it is a registered Canadian
organization focused on prevention, early diagnosis, and emotional guidance and support to the
community affected by cancer. The organization plans for the on-the-ground and digital events
and programs that quest to alter the manner in which people talk and think about cancer,
fundamentally progressing the health outcomes. Communication plays a vital role in this
organization because its primary goal is to raise awareness among the members of the community.
The organization needs to reach out to the target audience in various parts of the US as well as
other parts of the world. This requires a communication channel that will enable it to reach the
audience in various parts of the country and the rest of the world. Therefore, the identified need is
to reach out to different generations in the US and other parts of the world and change their
perception of cancer.
Possible Approaches To Addressing The Need
The proposed approach is the use of sophisticated communication channels to reach out to
a large number of individuals in a different part of the US and the rest of the world. These
approaches will include the use of social network platforms, the internet, and traditional media.
The above choice follows the availability of various generations and demographics in the US who
possess different communication needs. For instance, the Baby-boomers may be reached through
television and emails, while Generation X may be reached through various social media platforms.
The differentiation of the communication methods in this organization is crucial because it will
facilitate comprehensive population coverage while meeting the needed of different populations.
The use of on-the-ground and traditional media as the primary communication method has not
CAMPAIGN PROPOSAL
3
depicted positive results in the past, and this presents the need for embracing new communication
ideas.
Annotated Bibliography
Bose, B. (2015). Effects of nonprofit competition on charitable donations. Working paper,
University of Washington, Seattle, WA.
CAMPAIGN PROPOSAL
4
This study focused on estimating the impact of nonprofit rivalry ion charitable grants,
showing the changing effect that various charitable approaches can have on donors. This paper
shows that the increased rivalry amongst these organizations augments the overall donations by
all well-wishers in the industry. The study uses the simple instrumental variable as the primary
study approach. The findings indicate that the upsurge in nonprofit rivalry leads to a reduction in
the aggregate donations acquired by these institutions. Amplified fundraising expenses motivate a
significant part of the decline in donations. The results likewise show that rivalry has a positive
impact on the average donations by all the granters in the market.
The findings from this study provide some insights into the financial overview of the
nonprofit organization. With this understanding in mind, it will be easy to device a communication
approach that considers the organization’s economic aspect. The source is also important because
it stresses the impact of the competition on the nonprofits, and this insinuates that competition may
indirectly affect the F Cancer.
Fuck Cancer, D. (2020, October 19). About the US. Fuck
Cancer. https://www.letsfcancer.com/about/our-purpose/.
This website is the official one that the organization utilizes to handle most of its
operations. This website provides information about the organization, its primary purposes,
mission and vision statements, and its overview.
This source is vital in the research, and it provides the information related to the operations
of the company, the communication, and marketing strategies used and the overview of the
services provided. Such information is essential because it will be used in providing some insights
about F Cancer and the efforts it has established to ensure that its campaigns are successful.
CAMPAIGN PROPOSAL
5
Jameson, T. (2017). Communication strategies as drivers of nonprofit donor
retention. Available at SSRN 3096453.
The organizations and scholars that concentrate on the operations of players in nonprofit
industry records that the retention of engaged and loyal donors has been an essential element of
sustainability. The study purpose is to access the role communication as the drivers for the
retention of donors in nonprofit. The method used in data collection is the semi-structured
interviews and Guidestar. This web-based platform reports on the US-based nonprofit
organizations, the collected data were thematically analyzed after being coded manually. The
findings indicated that the leadership in the nonprofit organizations is required to use a framework
of effective communication processes and approaches to inspire the engagement of donors and
participants. This is associated with better outcomes within the serviced community.
This source is essential in this study, as it explains the role of communication in the
nonprofit sector. Effective communication has been portrayed as an important tool in the retention
of donors, and attracting the new ones in this study is crucial as it will be used to give some insights
on the role of effective communication in nonprofit.
Smith, R. A., Cokkinides, V., & Eyre, H. J. (2003). American Cancer Society guidelines for
the early detection of cancer, 2003. CA: a cancer journal for clinicians, 53(1), 27-43.
American Cancer Society is depicted as a great source of the guidelines that play an
essential role in the mitigation of cancer in society. The organization offers various guidelines and
recommendations on issues related to the management of cancer. This analysis focused on
summarizing the past studies on the recommendations on early diagnosis of cancer. Therefore, it
CAMPAIGN PROPOSAL
6
offers information about the rate of participation when it comes to screening of cancer and related
risk behavior.
This source is essential as it shows the main competitor of F Cancer in the US. The
knowledge acquired regarding this organization will be used in the comparison of their
communication approach with that of F cancer with the goal of benchmarking. Finally, it is vital
to have some understanding of the main competitors in the nonprofit sector and how they affect
the chosen organization.
Stevenson, C. N. (2019). Help Me Understand: Effectively Communicating Across
Generations. In Handbook of Research on Strategic Communication, Leadership, and
Conflict Management in Modern Organizations (pp. 338-359). IGI Global.
The leaders in higher education must understand the disparities amongst the generations of
students and employees and come up with an approach for motivating and managing those
generations through communication. Among the variables considered in this study includes the
communication style and values. The researchers conducted a case study as the primary approach
to collecting the data. The goal of effective communication, in this case, is to promote the
satisfaction of the needs of all the generations across these institutions.
This article applies in the case of F Cancer, which requires the approach of communicating
across the generations in order to facilitate the success of the campaign. The instigation of various
communication approaches that consider the needs of multiple demographics and generations will
contribute to the success of the awareness campaign in this nonprofit organization. Thus, this study
provides some insights into what it takes to communicate across the generations.

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