City University of London Business Research Methods Multiple Choice Questions course name is PROJECT WORK FOR MANAGERS : BUSINESS RESEARCH SKILLSattachment

City University of London Business Research Methods Multiple Choice Questions course name is PROJECT WORK FOR MANAGERS : BUSINESS RESEARCH SKILLSattachment is the related material which will help you know this course and multiple choice formNotice, i will post question to you on 4th June around 11:00 A.M. British Summer Time, time limit is ONE HOUR!Thank you! Case study research is especially useful when we are interested in
Select one:
a. a specific company
b. building theory
c. collecting evidence to make a specific case
d. compiling information about the company’s customers
Every time a customer returns a DVD the shop asks the customer to evaluate the
DVD on a scale of one to five. A five means that the customer thoroughly enjoyed
the DVD while a one means that the customer hated the DVD. What type of question
is the shop using to learn about customer preferences?
Select one:
a. Administrative
b. Rating
c. Ranking
d. Semantic differential
How do we call the probability of rejecting the null hypothesis when it is in fact false,
and should be rejected?
Select one:
a. Type I error
b. Level of significance
c. Power of a test
d. Z score
How do we call the variable that is manipulated by the researcher in an experiment?
Select one:
a. Mediating variable
b. Extraneous variable
c. Moderating variable
d. Independent variable
In a survey of football fans, each respondent is asked to indicate whether they have
ever attended a Premier League match. This question can be categorized under
what type of measure?
Select one:
a. Ratio
b. Interval
c. Ordinal
d. Nominal
In a telephone survey we ask participants whether they have donated money to a
COVID-19 Relief Fund. At what type of bias is this type of question subject to?
Select one:
a. Non-response bias
b. Acquiescence bias
c. Social desirability bias
d. Sampling bias
In experiments, what serves as a baseline comparison to assess the existence and
potency of any manipulation?
Select one:
a. Experimental group
b. Control group
c. Criterion variable
d. Explanatory variable
In which of the following conditions is participant observation an appropriate
method for data collection?
Select one:
a. Anonymity is desired
b. Respondents are widely dispersed
c. Attitudinal information is needed
d. Natural setting is imperative
One of the main problems of key informants in case study research is that they
Select one:
a. introduce a bias into the research
b. have been previously used in other case studies
c. provide answers that are hard to code
d. contradict each other
The advantage of words and text in qualitative analysis over numbers in that they
Select one:
a. convey the context in which they are being used
b. are easier to interpret and understand
c. offer a deeper understanding about the research
d. have a standard meaning across the world
The difference between a convenience sample and a representative sample is
Select one:
a. the convenience sampling selects participants randomly and a representative
sample does not
b. a convenience sample limits the participants to the population of interest
c. the size – a representative sample is bigger
d. the availability – a convenience sample is easier for the researcher to approach
The most appropriate technique to check whether the average price of a cup of
coffee is higher than 3GBP is
Select one:
a. An independent samples t-test
b. A one sample t-test
c. A paired samples t-test
d. ANOVA
The most appropriate technique to test the hypothesis that the average price that
students are willing to pay for a meal at the University restaurant differs
between Dutch, German and Chinese students is
Select one:
a. Regression analysis
b. Independent samples t-test
c. Chi-square test
d. ANOVA
Variables in a cross-sectional design can hold
Select one:
a. nominal data
b. a mixture of both score and nominal data
c. frequencies
d. score data
We must select participants for a focus group such that they
Select one:
a. represent all possible perspectives on the issue
b. all have similar views on the topic under consideration
c. represent all sections of the general population
d. are respected experts in that field of study
We select a research design with high internal validity when we focus on
Select one:
a. Whether or not there is really a causal relationship between two variables
b. Whether or not the findings are relevant to the participants’ everyday lives
c. The degree to which the researcher feels that this was a worthwhile project
d. How accurately the measurements represent underlying concepts
What describes the extent to which a measurement is accurate and precise?
Select one:
a. Reliability
b. Validity
c. Practicality
d. Significance
What describes the extent to which a measurement tool actually measures what we
wish to measure?
Select one:
a. Reliability
b. Validity
c. Practicality
d. Significance
What do classification questions seek to do in a survey?
Select one:
a. Identify the participant, interviewer, interview locations, and conditions
b. Measure the core investigative questions
c. Measure sociological-demographic variables that allow participants’ answers to
be grouped
d. Frame the context of target questions
What do empiricists claim?
Select one:
a. We should not apply natural science methods to social science research
b. It is the sociologist’s aim to understand the meaning of social action
c. Knowledge, in the form of ‘facts’, should be gained through sensory experience
d. Research conducted within the British empire was biased and unreliable
What is reflected by the adjusted R Square in regression analysis?
Select one:
a. The standard error of the model
b. The significance of the equation
c. The number of variables used in the model
d. The model’s goodness of fit
What is the epistemological position held by a positivist?
Select one:
a. There is no substitute for an in-depth, hermeneutic understanding of society
b. Scientific research should be based on value-free, empirical observations
c. Events and discourses in the social world prevent us from having direct
knowledge of the natural order
d. It is important to remain optimistic about our research, even when things go
wrong
What is the function of follow-up questions in an interview?
Select one:
a. help to establish a relationship with the interviewee
b. clarify whether the interviewer has understood the respondent’s reply correctly
c. are used when the interviewer feels that the topic has been covered sufficiently
covered
d. provide information on how interviewees assess a situation from their viewpoint
What is the function of follow-up questions in an interview?
Select one:
a. help to establish a relationship with the interviewee
b. clarify whether the interviewer has understood the respondent’s reply correctly
c. are used when the interviewer feels that the topic has been covered sufficiently
covered
d. provide information on how interviewees assess a situation from their viewpoint
What parametric test is used to determine the statistical significance between the
sample distribution mean and a population parameter, given that we we already
know the population variance?
Select one:
a. F-statistic
b. T-test
c. Z-test
d. Chi-square test
What type of error occurs when the responses of participants in a survey
systematically differ from the actual population parameter value?
Select one:
a. Measurement error
b. Sampling error
c. Response error
d. Non-response error
What type of error occurs when the sample results lead to the rejection of a null
hypothesis that is in fact true?
Select one:
a. Type I error
b. Type II error
c. Two-tailed error
d. One-tailed error
When quantitative researchers select a reserch design which allows for a high level
of generalization, they look for
Select one:
a. External validity
b. Internal reliability
c. External reliability
d. Internal validity
Which of the following hypotheses is an alternative hypothesis?
Select one:
a. There is no relationship between grade point average and drinking behaviour
among college students
b. Athletes and non-athletes are equally likely to binge drink
c. Men are more likely to binge drink than women
d. There is no difference in alcohol consumption among beer drinkers and wine
drinkers
Which of the following is a measure of internal consistency of a scale or measure?
Select one:
a. Correlation coefficient
b. Partialling
c. Test-retest reliability
d. Cronbach’s (1951) Alpha
Which of the following is not a source of data which is appropriate for qualitative
study?
Select one:
a. Participant observations
b. Biographies
c. Historical records
d. Experiments
Which of the following is not a source of primary data?
Select one:
a. A focus group
b. A panel of people
c. Company records
d. A video conference
Which of the following is true?
Select one:
a. The sampling error becomes progressively larger the larger the sample size
b. The sampling error becomes progressively smaller the larger the sample size
c. The sampling error is unrelated to sample size
d. The sampling error becomes progressively larger the smaller the sample size
Which of the following statistical techniques predicts or explains the value of a
dependent variable using the values of independent variables?
Select one:
a. Multivariate analysis of variance
b. Multiple regression
c. Multidimensional scaling
d. Discriminant analysis
Which of the following tests is most appropriate for examining differences in the
average number of hours spent viewing television among four different age
groups?
Select one:
a. Z-test
b. T-test
c. ANOVA
d. McNemar test
Why should tests used in clinical settings have higher levels of reliability and validity
than those used in research studies?
Select one:
a. Because measures in research settings are less valuable and useful than those in
clinical settings
b. Because they are used to assess individuals
c. Because there are smaller samples used in clinical settings
d. Ideally the measures should have the same reliability and validity
You should avoid using double-barrelled questions in a survey because
Select one:
a. They rely too much on a respondent’s memory
b. They make the questions too long, so respondents lose interest
c. They are too abstract and general in scope
d. They confuse respondents by asking about two different things

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