Choose one brand to analyze consumers

Paper instructions

Choose one brand to analyze consumers

The following should be included in the list

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A. Brand Introduction

B. Brand current concept

C. Current consumer behavior analysis

D. Recommendation for the future (rebranding and consumer strategy)

including short-term plan / long-term plan

Amount of paper : Maximum 25page (including Pictures, tables, references)

Format of paper: MS-word, 11point , double space

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