Central Michigan University Maikey Fast Food Restaurant Marketing Research Paper Hello..This is a project research paper on a product or a service. All the

Central Michigan University Maikey Fast Food Restaurant Marketing Research Paper Hello..This is a project research paper on a product or a service. All the requirements are attached and everything should be included and covered.(Times new roman, double-spaced, one inch margins, 12 point font,) GRADING RUBRIC FOR THE PRODUCT OR SERVICE:
Projects must meet all of the criteria below in order to receive full credit.
• The marketing strategy and advertisement/commercial for the student’s business, product, or service is clearly presented in the
writing and in the advertisement or commercial.
• There is evidence that the students conducted research on their business, product, or service.
• The sources are cited properly in MLA or APA format and style or a recognized convention
• The writing is visibly free from any inconsistencies (.e. Punctuation and spelling).
• The visuals (.e. Pictures, video, graphs, charts, etc.) are used effectively and have a purpose to the marketing strategy and
advertisement/commercial for the business, product, or service.
Step 1: Think of a business, product, or service that addresses the audience described in the example prompt above. Create a
marketing strategy and advertisement/commercial for the business, product, or service.
NOTE: It can also be a business, service, or product that already exists but could be improved upon.
Important question to consider for this step:
• What kind of research will need to be done in order to understand the population or target audience?
Step 2. Design the advertisement/commercial for the business, product, or service,
Important questions to consider while creating the advertisement and/or commercial:
• What kind of research needs to be done in order to create the advertisement and/or commercial?
• How will language and visuals be used in design of the advertisement for the product and/or service?
• How are images and words used to convince or persuade the audience to buy the product/service?
• How does the format or genre, such as a magazine advertisement, website, commercial, best sell or promote the product or
service?
Step 3: Create the advertisement/commercial for an audience.
Students should briefly cover these questions in their business, product, and service as well as for their
advertisement/commercial:
• Who is the target population?
• What is significant about this group of people? Why choose them?
• What reasoning, such as decision-making strategies, was used in creating or improving the product/service?
• Are there any drawbacks to the product/service? (i.e. Disadvantages and/or limitations).
• What are the benefits of the product/service? (i.e. How is it different than what is already out there now? What more or else does
the product and/or service offer that others do not).
Project Description: Students are required to create or improve a marketing campaign and advertisement/commercial for a
business, product, or service for a certain segment of the population (audience). For example, the audience is North Americans,
working class, possibly college students, who are relatively mobile, and are between the ages of 20 and 30 (age ranges can vary, as
well as other variables such as race, gender, or income). The population, the product, or service is designed for will meet their
everyday needs of eating, food, or cooking (once again, these are examples).
Other examples could include:
• Meeting everyday needs of driving, transportation, and parking.
• Meeting everyday needs of education, attending classes, and paying for college.
Meeting everyday needs of housing, renting, or looking for a place to live,

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