Central Community Does General Mills Have a Global or International Presence HW INITIAL POST – Consider the advantages and challenges presented by today’s

Central Community Does General Mills Have a Global or International Presence HW INITIAL POST – Consider the advantages and challenges presented by today’s global marketing environment. Then answer the questions below: Does General Mills have a global or international presence?Answer the applicable question below: If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures?If your company is not global: Do you think that your company should go global? Why or why not? Why is it important for leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace? PART A – PLEASE RESPOND TO CLASSMATE DISCUSSION WHETHER YOU AGREE OR NOT & A DETAILED WHY: Does your company (or the company you used for your assignments) have a global or international presence? No, HCH does not have a global or international presence. Answer the applicable question below: If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures? If your company is not global: Do you think that your company should go global? Why or why not? I do not think our small critical access hospital should go global. Our role is to serve the citizens of the rural community in northeast Kansas. A global or international health care organization would not profit from serving small rural areas. Nor would we be able to provide quality health care abroad. Why is it important for leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace? It is important for leaders to understand the dynamics of the markets we serve. As leaders we should be guiding and leading our teams to the next horizon. We set the goals for the future and should empower our teams to embrace technology and embrace ways to incorporate it into our culture. Leaders will seek out and research advancements in the industry and start asking their direct reports to look into “the next best thing.” Without advancement an organization becomes stagnant and left behind. Even in health care, we have to be able to stay current with changes in our industry. PART B – PLEASE RESPOND TO CLASSMATE DISCUSSION WHETHER YOU AGREE OR NOT & A DETAILED WHY: Does your company (or the company you used for your assignments) have a global or international presence?Our company has a wide range of international clients, and its presence is significant, especially after we acquire the Navigant Consulting group. We inherited many international clients and business through that acquisition. We have clients like the healthcare system of South Africa and clients in London and Asia. We have targeted campaigns to tackle each of these areas and calculate each marketing campaign on a local level to avoid the mishaps in this week’s lecture. Answer the applicable question below: My company does business abroad, and being a consulting company; it offers some challenges. The international team operates in a complete silo to our organization and does not communicate back to the U.S. team. As the Harvard Business review article mentions, one of the downfalls is not thinking through global logistics, and I think this is one of our downfalls. I believe this is the extent to which we do not communicate these offerings effectively and do not communicate back to the rest of the business, including the U.S. market that I am in. One of the pros of doing business abroad is that we have a wide range of offerings that translate great to the international market (e.g., energy, infrastructure consulting). Furthermore, the global market has vast amounts of opportunities that exceed just the U.S. market. There are not a lot of consulting firms that cater to the international market, and we have a fantastic opportunity to capture and be a market share lead. Why is it crucial for leaders – the CMO, CEO, and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace? It is pivotal that the CMO, CEO, and rest of the executive team to understand global marketing in a digital environment. In the case of this week’s lecture, if you do not operate on a “Glocal” model, you have the risk of completely losing market share and diminishing your brand. It is crucial you understand the individual markets and do not try a one size fits all approach. We also learned that Google missed out on a vast opportunity by merely neglecting the international market. It is crucial that the C suite effectively communicates to the entire organization that they operate on a global environment and that they manage these relationships and cater to them on an individual basis.