Cal Poly Pomona Political and Economic Factors Paper As part of “learning by doing” commitment of this class, you will be carrying out some basic research

Cal Poly Pomona Political and Economic Factors Paper As part of “learning by doing” commitment of this class, you will be carrying out some basic research on four countries. Three of these countries are randomly assigned to you, and the fourth is the USA. Why the USA? Even if you are unfamiliar with some of the measures, having a point of comparison helps to make sense of what you’re finding. You can compare your lived experience to that of the data points. If you are not from the USA/grew up in another country, feel free to replace it with your home country and just note that in your write-up.

This assignment will progress over three weeks (Module 2-4) of the class. Each week you will add to the knowledge you’re finding.

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Please cite all your sources. Use either MLA, APA, or Chicago style. https://libguides.library.cpp.edu/citationtutorials

Suggested data sources

https://libguides.library.cpp.edu/ibm3001 The CPP library has pulled together a nice set of guides for research. I would recommend scrolling to the “other recommended resources”
CIA world factbook – gives basic information about each country
CountryWatch – country profiles give a detailed understanding about key factors such as political trends, and recent news
GlobalEDGE – A research tool that allows you to compare across a variety of indicators
https://data.worldbank.org/ The World Bank has a downloadable database of indicators – more detail than most other sources.
You may also like the DataBank, which allows you to select specific indicators: https://databank.worldbank.org/source/world-development-indicators
There are many other reputable data sources out there – go ahead and explore!

MODULE 2: Political and economic factors

Economic data

Out of the different pieces of economic data discussed in our readings and videos, choose FOUR. One type of data must be GDP per capita (in USD).
For each of your countries, pull the data for those indicators for 5-10 years (a longer time horizon is better).
Take your data and plot it together in four different line graphs, one for each indicator. Example (not real data):

Write 2-3 paragraphs summarizing:
Why you chose the indicators you used? What do they mean, and why are they important?
Did your countries have data points for all ten years? Take an educated guess as to why/why not.
What were the trends you plotted?
What is your response to what you found? Were you surprised at anything?

Political data

Political data is sometimes (but not always) less quantitative than economic data. I would suggest going to CountryWatch and find their political risk index. For each country, note their political risk and then do some research to try to identify why the number is what it is.
Pick another indicator, such as political stability, or freedom rankings.
You can do this in a table, like this example:

Write 2-3 paragraphs summarizing:
Why you chose the indicators you used? What do they mean, and why are they important?
Did your countries have data points for all ten years? Take an educated guess as to why/why not.
What were the trends you plotted?
What is your response to what you found? Were you surprised at anything?

Political data

Political data is sometimes (but not always) less quantitative than economic data. I would suggest going to CountryWatch and find their political risk index. For each country, note their political risk and then do some research to try to identify why the number is what it is.
Pick another indicator, such as political stability, or freedom rankings.

You can do this in a table, like this example:

Write 1-2 paragraphs about what you found.
How do the countries compare?
Is there anything you found that surprised you?
Did the reasons you could find in the recent news seem to support the indicator values you found? Do you agree as to the risk level for the countries?
What other questions do you have about these countries, now that you have completed some initial research?

Submitting and review

Please make sure your assignment is properly formatted and that you use paragraphs and full sentences. Save it as a document or a PDF.
Upload the assessment in Blackboard as an attachment.
Once the evaluation period begins, log back into Blackboard, and click back into the same assessment.
You will be provided two peer assignments to review. There will be criteria and points with which to grade them by. Make sure you provide your fellow students with useful feedback.
Note that I choose a random subset of submissions and feedback to check for quality of submission as well as review.
Here’s a video that might help:
How to complete a peer assessed assignment in Blackboard https://www.youtube.com/watch?v=Pv3cDy9gIp0. IBM 4141: International Marketing
Mini research assignment through peer review (Modules 2-5)
As part of “learning by doing” commitment of this class, you will be carrying out some
basic research on four countries. Three of these countries are randomly assigned to
you, and the fourth is the USA. Why the USA? Even if you are unfamiliar with some of
the measures, having a point of comparison helps to make sense of what you’re
finding. You can compare your lived experience to that of the data points. If you are
not from the USA/grew up in another country, feel free to replace it with your home
country and just note that in your write-up.
This assignment will progress over three weeks (Module 2-4) of the class. Each week
you will add to the knowledge you’re finding.
Please cite all your sources. Use either MLA, APA, or Chicago style.
https://libguides.library.cpp.edu/citationtutorials
Suggested data sources



https://libguides.library.cpp.edu/ibm3001 The CPP library has pulled together a
nice set of guides for research. I would recommend scrolling to the “other
recommended resources”
o CIA world factbook – gives basic information about each country
o CountryWatch – country profiles give a detailed understanding about
key factors such as political trends, and recent news
o GlobalEDGE – A research tool that allows you to compare across a variety
of indicators
https://data.worldbank.org/ The World Bank has a downloadable database of
indicators – more detail than most other sources.
o You may also like the DataBank, which allows you to select specific
indicators: https://databank.worldbank.org/source/world-developmentindicators
There are many other reputable data sources out there – go ahead and explore!
Those four countries are my research countries.
and USA
MODULE 2: Political and economic factors
Economic data




Out of the different pieces of economic data discussed in our readings and
videos, choose FOUR. One type of data must be GDP per capita (in USD).
For each of your countries, pull the data for those indicators for 5-10 years (a
longer time horizon is better).
Take your data and plot it together in four different line graphs, one for each
indicator. Example (not real data):
Write 2-3 paragraphs summarizing:
o Why you chose the indicators you used? What do they mean, and why
are they important?
o Did your countries have data points for all ten years? Take an educated
guess as to why/why not.
o What were the trends you plotted?
o What is your response to what you found? Were you surprised at
anything?
Political data



Political data is sometimes (but not always) less quantitative than economic
data. I would suggest going to CountryWatch and find their political risk index.
For each country, note their political risk and then do some research to try to
identify why the number is what it is.
Pick another indicator, such as political stability, or freedom rankings.
You can do this in a table, like this example:
Country
Political Risk #
Second
indicator
Reasons (often pulled
from the news)
USA

9.5
x



Point one
Point two
Point three
Write 1-2 paragraphs about what you found.
o How do the countries compare?
o Is there anything you found that surprised you?
o Did the reasons you could find in the recent news seem to support the
indicator values you found? Do you agree as to the risk level for the
countries?
o What other questions do you have about these countries, now that you
have completed some initial research?
Submitting and review




Please make sure your assignment is properly formatted and that you use
paragraphs and full sentences. Save it as a document or a PDF.
Upload the assessment in Blackboard as an attachment.
Once the evaluation period begins, log back into Blackboard, and click back
into the same assessment.
You will be provided two peer assignments to review. There will be criteria and
points with which to grade them by. Make sure you provide your fellow
students with useful feedback.

Note that I choose a random subset of submissions and feedback to check for
quality of submission as well as review.

Here’s a video that might help:
o How to complete a peer assessed assignment in Blackboard

MODULE 3: Socio-cultural and technological factors
Socio-cultural factors


Choose four social indicators. Now that you have a little more experience with
the research, go ahead and find ones that interest you. Make sure at least two
are quantitative and can be plotted in a graph (similar to the economic work
last week).
Describe the data you identified, and complete a short 2-3 paragraph write-up
on the socio-cultural factors of the countries.
o Tie these back to business – what does this make you think about
starting a business in these countries?
Technological factors


Choose four tech indicators. Research them for each of your four countries.
Describe the data you identified, and complete a short 2-3 paragraph write-up
on the technological factors of the countries.
o Tie these back to business – what does this make you think about
starting a business in these countries?
Bringing it together

Write 1-2 paragraphs about what you found.
o How do the countries compare?
o Is there anything you found that surprised you?
o Did the reasons you could find in the recent news seem to support the
indicator values you found? Do you agree as to the risk level for the
countries?
o What other questions do you have about these countries, now that you
have completed some initial research?
Submit and review

Use the same process as last week.
MODULE 4: International strategy
Presentation



Choose one product or service from the list provided by Professor Ong. You are
going to decide if there are any possible markets for this in the three countries
(e.g. not the USA) you have been studying.
Review the work you have done up to now researching these countries. Are
there any gaps in your research, especially given the choice of the
product/service? If so, complete some additional research to bolster your case
now that you are more familiar with data sources.
o For example, if you chose an electronic product, checking % of the
country that has access to the internet or electricity might be useful.
Develop a brief PowerPoint presentation (plan for it to be under 5 minutes)
which goes over the following:
o Product/service you are focusing on
o PEST analyses on the three countries (one per slide)
o Summary slide(s) describing which country/countries are the most
attractive proposition for the product/service you chose, with reasons
why. Give some brief strategy ideas as to how to market the product in
that new country context. How might there need to be shifts in the
marketing in order to make this work? Will you focus on a different
target market than in the USA? Why?
Submit and review


Submit the PPT presentation to the group.
Use the same process as last week to review.
Note – your final assignment in Module 5 will be to polish up this presentation (given
the comments from your peers and your own work and ideas), and then record
yourself giving a short (4-5 minute) presentation. You will submit this and I will grade
this presentation.
Use all your peer review time wisely so that you can have an excellent presentation.
MODULE 5: International Marketing
This week’s assignment will not be peer reviewed. Instead, you will submit it directly
to Professor Ong and she will grade it.
Take the work done so far and polish any rough edges, and fill in the gaps noted by
your peers. Make sure your story flows logically.
Practice giving this presentation. I want it to be confident and clear.
Record yourself giving the presentation, and submit it as an assignment. You are
responsible for all technology related to presenting it, so please practice beforehand
so you are not scrambling!



Newer versions of Powerpoint have ways to record your screen
https://support.office.com/en-us/article/record-your-screen-in-powerpoint0b4c3f65-534c-4cf1-9c59-402b6e9d79d0
You can host your own session and record it via Zoom
https://www.cpp.edu/studentsuccess/documents/zoom/how-to-host-yourown-zoom.pdf
Screencastify is a Google Chrome add-in
https://chrome.google.com/webstore/detail/screencastify-screenvide/mmeijimgabbpbgpdklnllpncmdofkcpn?hl=en

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