Business Marketing Project For The Baby Bell The content of the article should be 1. Start-Up Cost ?researching similar products and trying to calculate

Business Marketing Project For The Baby Bell The content of the article should be

1. Start-Up Cost

?researching similar products and trying to calculate costs that way?

2. How are you going to acquire the funding?

?researching government funding and other forms of funding for child safety?

12 point font

MLA

4 pages

The topic is we are marketing a device (plug in ) ?product named “The Baby Bell”.

Our product will be a pad that is placed under a car seat. It will be plugged in to the cig lighter or USB port in the car.

Our product will only serve the market of individuals that have the capability to plug in. This will allow for our product to be cheaper and opens up a greater market.

Our product will be priced at $19.99 and will be in Bed Bath and Beyond, Target, Walmart, TJ Maxx, and online at our own website. Sonntag 1
Target Market for The Baby Bell
In order to successfully market our product, The Baby Bell, we have to define our
specific target markets. We will be targeting parents of children in car seats, first-time parents,
grandparents that babysit their grandchildren, individuals without smartphones and access to
Bluetooth technology, and cost-conscious parents. To be more specific, demographically
speaking, we want to focus on lower income individuals, married and separated parents.
To begin, our main target market will be comprised of parents of children in car seats.
Being a parent comes with many responsibilities and although ensuring your child’s safety is the
top priority, stress and other external noise can cloud that priority. With the many distractions
that come with driving, our product will just serve as a fail-safe for parents with children in car
seats. We want to appeal to parents as a nonchalant product that can be used to prevent any
accidents. Our product will not be a “you should feel guilty about forgetting your child” alarm.
Instead, it will serve as a gentle reminder (similar to the chime indicating that your light are still
on) that a child is in the back seat, with no judgement. Our product is easily installed, only
requiring a USB or DC adapter plug-in. Because this product is a low-priced, convenient option
for parents, it will be a staple product that ends up on their baby registry.
Another sector of the market we would like to target is first-time parents. Although we
hope every parent purchases our product, first-time parents are a specific segment we would like
to focus on. Since first-time parents are not used to constantly attending to the back seat, they
may be more prone to making these mistakes, even with the hyperawareness that comes with
first-time parents. With the sleep deprivation and time management issues that come with being
a first-time parent, it is possible that a sleeping or quiet baby can be overlooked. Our product is a
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great option for these first-time parents, so they can get used to always checking the backseat for
their baby.
Another market that would benefit from The Baby Bell is grandparents. Grandparents are
becoming more and more involved in their raising of their grandchildren. Grandparents are also
usually the first option for alternative childcare. However, since grandparents do not always have
a car seat riding child in the backseat, they may overlook the fact that a child is in their vehicle.
Since our product is a versatile, cheaper alternative to the many car seat devices already on the
market, it can be purchased for multiple cars and family members without the financial burden.
An additional market that we would like to target with The Baby Bell is parents without
smartphones or access to Bluetooth devices. A considerable number of competing devices on the
market rely on smartphone apps and Bluetooth technologies. However, these products serve no
purpose for parents that do not have access to either of those. Some lower income parents may
still use flip phones or phones without data plans. If this is the case, the current products on the
market are unusable. However, The Baby Bell is the perfect option for people without access to
smartphones. Furthermore, not all parents have cars with Bluetooth technology. Bluetooth in cars
has only been a recent phenomenon, meaning that it should not be assumed that all parents have
this feature in their vehicles. However, most cars now either have USB ports or DC adapters
(cigarette lighters), which gives The Baby Bell an advantage over competitors.
Finally, our last target market is cost conscious parents. Having children comes with
many expenses. Not only do parents have to purchase diapers and formula, but they also have
more significant expenses like car seats and strollers. The last thing parents want to do is spend
hundreds of dollars on an alarm that tells them not to forget their child in the car. Since The Baby
Bell is only $19.99 and can be purchased in regularly visited stores, it is a cheap and convenient
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option for parents. This is an item that can be gifted, but also holds a great value for all parents.
As a company, we realized that there is no product for cost-conscious parents and took the
opportunity to develop one that serves the purpose.
In addition to identifying specific target markets, we also identified demographic factors
that we would like to address in targeting all of our specified markets. First, marital status is an
important demographic factor for marketing The Baby Bell. We believe that our product will
best serve married and separated parents. This is because all of these categories deal with trading
off children based on schedules. Married parents usually have two vehicles, one for each parent.
As a child is taken care of by both, it is easier to make mistakes like forgetting that your child is
in the car seat. On the other hand, separated parents usually go for days or weeks with their child
being in the other parent’s custody. This situation also opens up the possibility of forgetting that
your child is in the vehicle. Due to marital status being a large factor in being parents, we want to
focus on both married and separated parents.
Another demographic-related characteristic that we would like to focus on is income. The
Baby Bell will be more appropriate for lower income individuals. Parents with more disposable
income may opt for the Bluetooth enabled or smartphone driven devices. However, we want
lower income parents to choose our product because it serves the purpose and gives them the
technology for a lower price. We will be focusing our marketing strategy using a cost leadership
method and this will allow us to appeal mainly to a lower income demographic, while also
remaining a viable option for any parent.
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Works Cited

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