BUSI 3308 Dalhousie University Rogers Inc Customer Experiences Analysis Paper Analyze Rogers Inc. according to requirements and explain in detail operation

BUSI 3308 Dalhousie University Rogers Inc Customer Experiences Analysis Paper Analyze Rogers Inc. according to requirements and explain in detail operational design examples and operational infrastructure examples, and how they support corporate goals. The content that needs to be written has been marked in red in the file, and it is required to write 3.5-4 pages. In addition, my team members have completed a part, so only need to provide the part required by the red font BUSI 3308 Project
Corporate
Objective
Examples
Marketing
Strategy Examples
Delivering Leading the way
innovative with 5G
solutions
technology
and
compelling
content
(Ignite TV)
Leading
performan
ce and
reliability
Strong,
socially
responsibl
e leader
across
Canada
–
Shifted
focus on
core
performanc
e and
reliability
– Rogers
internet
delivers
100% of its
advertised
speed
Requiring local
teams to become
active volunteers
in their community
How Do Goods
and Services
Qualify and Win
Orders in the
Marketplace
Canada’s only
national wireless
network
Operating Design
Choice Examples
–
–
Canada’s most
trusted network
(based on total
wireless
subscribers)
–
–
Invest in
networks
and
technolog
y
Developin
g
technolog
y to
connect
entire
household
s
Developm
ent
planning
Performan
ce reviews
Infrastructure
Examples
–
–
–
–
–
–
–
Employee
volunteer
incentive
program
% of pretax profits
donated
to
charities
–
–
climate
change
mitigation
strategies
Paper
reduction
Electronic
and office
waste
managem
ent
Leveraging
proven
technology
Delivering
cost
effective
innovation
s
–
–
Return on
investmen
t
Network
leadership
Product
responsibil
ity
Waste
reduction
Energy use
and
climate
change
Governanc
e and
ethics
Create
best-inclass
customer
experience
s
Develop
our people
and a high
performin
g culture
–
–
Social
media
questionnai
res
99% of
complaint
handled
within 60
days
Fostering an open,
trusting and
diverse workforce
built on
accountability and
performance
–
Low
levels of
cancellati
ons
– Exceeding
new
customer
retention
expectati
ons
-#1 Wireless
network quality
in Ontario and
Western
Provinces
(ranked by JD
Power)
-One of Canada’s
Most Admired
Coporate
Cultures
(recognized by
Waterstone)
–
–
–
–
Communit
y
consultati
ons
Partnershi
ps and
outreach
–
Inclusion
and
diversity
Safety and
well-being
–
–
–
Communit
y
investmen
t
Disaster
relief
Employee
giving and
volunteeri
sm
Talent
managem
ent
Fostering a
workplace
grounded
in
accountabi
lity and
performan
ce
Rogers Communication is arguably one of the leading diversified businesses in the
Canadian communication and media sector that are owned by the public. Most of the results
reported are from operations in four major segments of the company; these are: wireless, media,
business solutions and cable segments.
The company provides a broad range of services to both individual consumers and
businesses; these include wireless voice and data communications, cable television, data
networking services, high-speed Internet, and cable telephony (Rogers.com, 2016). The company
also provide some services to both radio and television broadcasting such as over-the-air and
“over-the-top” (OTT) programming through the Internet and mobile applications, multi-platform
shopping, trade publications, digital media, consumer magazines, entertainment and sports
media.
Most of the company’s operations, as well as the sales, are in Canada. The company
boasts of having a diversified, highly skilled, talented workforce of more than 26,000 workers.
The headquarters of the company is in Toronto, Ontario and it also has some offices spread
across Canada.
At the moment, based on macro-environment trends, Rogers Company is competing with
major companies such as TELUS, Bell Canada, and Shaw Communications Company. There are
also new entries in the sector that are providing the same services and products as Rogers but at
relatively lower prices. Rogers Company, however, has an upper hand since it is currently the
only company that utilizes both the GSM and HSPA technology (Powells et al., 2015).
With the rapid development of economy and technology, the Rogers Communication Inc.
utilizes a differentiation kind of technique whereby it uses real research, development, and
innovations. In addition to that, it delivers high-quality goods and services that are appreciated
by the customers. The company uses unique mechanisms to stay attached to its clients as well as
attract new consumers. For instance, it is the only company using both GSM and HSPA
technology. In the telecoms field, one has to stay unique to get an upper hand when it comes to
the market perspective. Therefore, the Rogers Communication Inc. is always investing lots of
funds to developing better networks and new technologies in order to lead the way with 5G
technology and stay invincible in the market competition.
In addition, in the company’s website, the Rogers Company expects itself to be an
excellent organization that will contribute to the welfare of their employees, shareholders,
customers and even their neighborhoods in the communities (HKIB, 2012). The company is
working on ways to be a better citizen and model in the business world. The company also
believes that they cannot be exempted from learning new strategies and growing their corporate
social responsibilities besides business activities. Therefore, the company has kept on building
and reinforcing on their CSR practices and also adopting more rigorous and systematic strategies
in carrying out their CSR. Furthermore, the company also holds a strong view that the starting
point of CSR also lies in doing what they have always done best, that is, increasing the great
value that they add to their customers’ lives through their great variety of products and services.
References
https://about.rogers.com/wp-content/uploads/2018/06/2017-Rogers-CSR-Report-en.pdf
https://about.rogers.com/stories/5g-is-the-next-generation-in-network-technology-that-willtransform-our-lives/
https://www.rogers.com/cms/r4b/page-specific/small-businessmonth/DigitalMarketingPlaybook_EN.pdf
Powells, G., Bell, S., Judson, E., Lyon, S., Wardle, R., Capova, K., & Bulkeley, H. (2015).
Fostering active network management through SMEs’ practices. Energy Efficiency, 9(3),
591-604. http://dx.doi.org/10.1007/s12053-015-9382-y
Rogers. (2016). Strategic Priorities. Retrieved from ROGERS:
http://www.rogers.com/web/ir/overview/strategic-priorities/
(HKIB), H. (2012). Credit Risk Management. Hoboken: John Wiley & Sons.

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