BUS 475 University of Phoenix Week 3 Unmet Opportunity For Apple Company Paper Now that you’ve identified the organization’s SWOT, you need to determine th

BUS 475 University of Phoenix Week 3 Unmet Opportunity For Apple Company Paper Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress? Complete the following: Explain why this opportunity/threat was selected, and how it is anticipated to benefit the organization. Create at least 3 measurable project objectives based on your analyses. Determine timelines and responsibilities for each objective (e.g. with a RACI chart) Explain why these objectives are appropriate for the project. Develop at least 2 metrics to evaluate achievement of each of the project objectives. Provide a 1-page explanation for why these are appropriate metrics for each of the objectives. Note: Review the Strategic Management- 8 Most Popular Cases located in the Course Resources folder at the top of course. Cite all sources following APA guidelines. You can refer to the document that’s attached. 1
Running head: APPLE COMPANY
Apple Company
Student’s Name
Institution Affiliation
Date
2
APPLE COMPANY
Apple.Inc
Apple.Inc, a technology company, is located in California in America. It designs and
develops online services, computer software, and also electronics for its consumers. The
Website of Apple.inc Company is www, apple.com (Soh, 2019). Additional information
about this technology company can be accessed in foundation DB. NoSQL databases offer
the services of the apple cloud. Also, more information can be sourced from the TLN Library
catalog, which can be easily downloaded from the iPod, iPad, and even iPhone.
Market Trends
Wireless charger. This is a charging pad that is wireless but only compatible with some
devices of apple (Dolata, 2017).
Swift 4. Apple has created a robust programming language in which users of Apple devices
can quickly learn.
AirPods headphones. Pro-lite AirPods are more convenient for consumers of apple devices.
IMac and Macbookpro. These devices will be improved from their older versions to suit the
needs of apple consumers.
Apple TV. Apple Company released apple TV that has a vast collection of TV shows. There
are also some free TV shows.
5GiPhones and apple watch. Apple Company is anticipating to launch 5G enabled phones
later in the year 2020. Also, apple watches, which can track sleep, will be launched in
September 2020.
Siri improvement. As a task manager, the aid of Siri and one’s voice-enabled an individual
to access Citi mobile application hence easily manage the accounts.
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APPLE COMPANY
Internet of things (IoT). This is a home kit of apple which has been embraced by small
businesses as well as entrepreneurs
Strategic Management Of Apple.Inc
Strategic management is crucial for any organization to help cushion it against
external, internal environmental changes. Strategic management enables a company to
formulate and also implement decisions that are critical hence achieve its short and long term
objectives and goals. Apple Inc. offers its market, unique products which give it a
competitive edge (Yoffie et al. 2018). It has also developed a close relationship with its
customers hence creating customer loyalty for its high quality products. It outsources services
by consulting with companies whose performance is high.
SWOT Analysis Of Apple
Companies use a swot analysis technique that assesses aspects such as strengths,
weaknesses, opportunities, and threats for the business from a global perspective. Apple.inc
has used swot analysis for the best advantage of its company.
The strengths of this company are its innovative products such as iWatch, iPad,
which are designed depending on the consumers’ wants. It has also embraced technology and
even develops efficient products such as MacOS. Apple Inc. also has a leading position in
technology globally. The brand equity of apple Inc. has enabled it to earn an excellent brand
value globally.
The weakness of apple Inc. This company experiences challenges in meeting the high
expectations of its consumers. Apple Company also depends on few products compared to its
competitors such as Google and Microsoft. Its portfolio has eight products, which is risky
since the failure of one product would lead to losses. Also, the incompatibility of apple
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APPLE COMPANY
products with accessories is a challenge on the aspect of the decision making of consumers
(Zhang, 2017).
Opportunities for Apple Company. This company anticipates future Technology
advancement of its products such as MacBook. It also plans on launching apple cars in 2020.
This company is also expanding its market and developing a strong connection with
consumers of apple products.
Threats of Apple Company. Competition of laptops. Laptops from other top brands
such as Lenovo, Dell, and Sony are a threat to MacBook, which is the best in the market.
Also, in the smartphone market, Android has penetrated in marketing competing against iOS.
Smartphone completion is high since HTC, Lenovo, and even Samsung are interested in the
market and have dominated it.
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APPLE COMPANY
Reference
Dolata, U. (2017). Apple, Amazon, Google, Facebook, Microsoft: Market concentrationcompetition-innovation strategies (No. 2017-01). Stuttgarter Beiträge zur
Organisations-und Innovationsforschung, SOI Discussion Paper.
Soh, N., & Najihah, N. (2019). AN ANALYSIS OF AN EXPLANATION OF APPLE INC.
Yoffie, D. B., & Baldwin, E. (2018). Apple Inc. in 2018.
Zhang, Q. (2017). Research on Apple Inc’s Current Developing Conditions. Open Journal of
Business and Management, 6(01), 39.

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