BUS 322 Lynn University Grocery Industry in the US Essay and Presentation Download the word file for instructions. You may complete this project either as

BUS 322 Lynn University Grocery Industry in the US Essay and Presentation Download the word file for instructions.

You may complete this project either as a group or individually. Either is acceptable.

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BUS 322 Lynn University Grocery Industry in the US Essay and Presentation Download the word file for instructions. You may complete this project either as
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If you do choose to do it in groups, when you have finished this projects, you will upload this as a group.

Guidelines:

Final_Presentation_Guidelines_BUS_322.docx

Deliverables:

Word Doc. Cover sheet. 10 to 12 pages of solid content. Works Cited Page.

The presentation files will be upload to a separate assignment.

This presentation follows the same guidelines as the written paper.

When you are done with the presentation, upload the files here for grading.

Oral Presentation

Deliverables:

Presentation File (PPT, Keynote, Prezi, etc).

The Word Doc is upload to the Essay Assignment.

Example:

Grocery Industry.pdf US Grocery Industry
JAKE GOLDEN, DIANE GOLDSHER, KELLY FIELD & GABRIELLE
RHOMBERG
Walmart
JAKE GOLDEN
Walmart loyalty program

Walmart has a great loyalty
program which tracks
customer purchases and
offers cash back rewards

Offers discount and what
consumer might buy
Target generation of people
Baby boomer are
Walmart biggest
customers
Walmart share of wallet
Walmart were do they shop
Walmart customer experience
Kroger
DIANE GOLDSHER
Company Overview
Largest grocery chain in the US
Customer data important to Kroger
Bought a data specialist company Dunnhumby to analyze their customers
The “four keys” of Kroger’s customer




People
Products
Shopping experience
Price
Kroger
Loyalty Card
Used to gather information
Information is used to determine buying patterns
Buying patterns then drive sales
Competitive Advantage!
Over 90% usage
People
People
People
Products
Healthy options are a growing trend
Offer “Live Naturally” Line
$11 Billion in sales last year
Total organic sales = $35.9 B
31%
Shopping Experience
Shopping Experience
Shopping Experience
KELLY FIELD
Company Overview
-3rd Largest grocery chain in the United States
-Founded in 1915 by Marion Skaggs in American Falls, Idaho
-Headquarters: Pleasanton, California
-Subsidiary of Albertsons
-1,326 stores located around the U.S
◦ -Western, Mid Western, Atlantic regions of the US
◦ 197,000 employees
How Safeway collects customer data
– Safeway keeps tabs on customer receipts to generate wallet data.
Demographics
– Collected through
demographic surveys on the
mobile app.
– Based off of 300,000
shoppers who utilize their
app.
Customer loyalty
– Safeway savings club built by provisions marketing in Concord, Massachusetts.
– Members only discounts on certain merchandise throughout the store.
– Divides customers into “primary“ and “secondary” shoppers.
– personal recognition
Costco Wholesale
GABRIELLE RHOMBERG
Company Overview
The Largest American membership-only warehouse club
2nd largest retailer in the world after Walmart (Revenue)
Employs around 205,000 employees
◦ 88,000 are part-time
Headquarters: Issaquah, Washington
People
Data
People
Products
References
Bells, S. (2015, October 30). The Kroger co.: from corner store to supermarket giant. Market Realist. Retrieved
from http://marketrealist.com/2015/10/snapshot-krogers-business-financial-performance/
“Costco Shopper Insights and Demographics.” Infoscout.co. N.p., n.d. Web. 03 May 2017
Denman, T. (2015, December 8). Kroger’s improved analytic capabilities powers merchandising decisions. Retail
Info Systems News. Retrieved from https://risnews.com/krogers-improved-analytic-capabilities-powersmerchandising-decisions
Groenfelt, T. (2013, October 28). Kroger knows your shopping patterns better than you do. Forbes. Retrieved from
https://www.forbes.com/sites/tomgroenfeldt/2013/10/28/kroger-knows-your-shopping-patterns-better-thanyou-do/#5e1db5746a29
Kroger. (2015). 2015 Annual Report. Retrieved from
http://ir.kroger.com/Cache/1500085468.PDF?O=PDF&T=&Y=&D=&FID=1500085468&iid=4004136
Lowery, K. (2017, February 6). Using new data insights to grow and maintain loyalty with Kroger and The Wall
Street Journal. Sailthru. Retrieved from http://www.sailthru.com/marketing-blog/using-new-data-insights-togrow-and-maintain-loyalty-with-kroger-and-the-wall-street-journal/
Walmart shopper insights. (2017). InfoScout. Retrieved from http://infoscout.co/retailer/walmart
Business Analytics BUS 322
Final Paper/Presentation
It’s no surprise that data analytics has become an important tool across organizations. According to
Robert Hetu, research director at Gartner, “Advanced analytics tools enable deeper insights and
discovery that will challenge business assumptions. They also put information in the hands of business
analysts and business users and offer significant potential to create business value and competitive
advantage.” Among many benefits, using data can help companies save thousands of pounds, improve
their procurement efficiency, develop their marketing strategies, support business growth and, critically,
differentiate themselves from competitors.
With that in mind, you are writing a research paper on how companies use Big Data and Predictive
Analytics to achieve a competitive advantage. Of course, not all companies use this data the same way.
Additionally, mishandling data, as did Equifax and Uber, can lead to serious consequences. That’s why
it must be done correctly.
Your team will take an industry, find the top three or four firms in that industry, and talk about how they
use Big Data and Predictive analytics within their firm and across the industry. The topics must include,
but should not be limited to, the following.
1. Cover Page
2. Introduction
3. Industry overview
a. Main players in the industry
b. How is the industry doing?
i. Industry life cycle
ii. Dying or rising?
c. How are data used industry wide?
d. Where is the industry going?
e. How do they develop the industry?
f. Will the industry continue as it has in the past?
4. Individual Companies
a. Brief (one or two paragraph) history of the company?
b. What data do they gather?
c. Why are those data important to them?
d. How do they gather the data?
e. What results do they see?
f. How do they use the data to achieve a competitive advantage?
g. Have there ever been any data breaches?
h. Do they use outside consultants?
i. When it comes to gathering data, how are they the same as other firms? How are they
different?
5. Conclusion
6. References
All assignments must be turned in on Canvas. No exceptions.
Speaking outline must be uploaded to Canvas before presentations are made.
You must work in teams. Those teams will consist of between 2 and 4 people. All team members must
be present when you present.
You may “fire” a team member from your team, but this will incur a 10% penalty for each team member
fired, so use this option only as a last resort.
Pick your team members wisely.
Paper and Presentation Topic
You and your team may pick any industry you wish as long as it can be researched and is pertinent to
business and/or economics. This may seem a bit broad, but it allows for maximum creativity. If you
need help narrowing down your topic, see me and I’ll help. Some guidelines you may want to follow…
• Make sure there is sufficient information on the industry. Otherwise you won’t be able to find
what you are looking for. In that regard, publicly-traded companies in known industries are your
best bet.
• Understand the topic at hand. If you don’t know what you are talking about, then you won’t do a
good job.
• Develop a good, solid literature review in advance of finding your subject. Go out and find what
others are saying.
• Other guidelines are below.
Written Presentation Guidelines for Final Project.
• All papers must be in APA format and follow all APA guidelines.
• 10 TO 12 pages in length.
• Double Spaced
• 12-point font.
Your final product will have:
1. Cover page in APA format
a. Cover page must have all team members’ names.
b. Cover page must have an abstract explaining what the paper is about.
2. 10 to 12 pages of solid content as described below
a. Be succinct in your writing. You are not writing a novel, so avoid verbosity to stretch the
word count.
b. Analyze the case/episode. You can bring in outside resources to make your point, but you
should stick to the case/episode for most of your content.
c. In-text references in APA format.
3. Works Cited Page in APA format
All papers must be in APA format and follow all APA guidelines. Failure to do this will result in point
deduction penalties. Also, I have added a guide at the end of this assignment to help you understand
what a proper research paper should look like.
Business Analytics BUS 322
Final Paper/Presentation
Oral Presentation Guidelines for Final Project.
Note: This presentation will follow the same outline as the paper.
In addition to the Written Paper, you will also present your findings to the class. You can use
PowerPoint, Keynote, or Prezi to develop the presentation. For the presentation, I will need the
following:
1.
2.
3.
4.
Cover Page with team member names.
1 page each for the sections listed in the paper (See below)
Follow the Six by Six rule (Google it).
Minimal animations. Charts and graphs are preferable. You can include a Lynn University Logo
as long as it does not get in the way of the actual work.
5. Presentations will be no more than 12 minutes in length.
The first rubric below will be used to grade your actual paper.
The second will be used to grade your presentation.
Both the paper and the presentation must be uploaded to Canvas prior to the time of presentation to
receive full credit. Write the paper first and then do the presentation.
Weight
4%
10%
10%
5%
10%
15%
Section
Proficient (3 pts)
Satisfactory (2 pts)
Writing
Strategy
Exemplary (4 pts)
Consistently
demonstrated correct
usage of writing
strategies specific to
assignment, including
topic choice and
application
Demonstrated correct
usage of writing
strategies specific to
assignment, including
topic choice and
application
Position/
Hypotheses
Consistently developed
and defended an
effective position /
hypothesis that leads to
a significant conclusion
Developed and
defended an effective
position / thesis that
leads adequately to a
significant conclusion
Demonstrated some
correct usage of writing
strategies specific to
assignment, including
topic choice and
application
Developed and
defended an effective
position / thesis that
leads to a significant
conclusion but lacks
cohesion, structure, or
unity
Basic (1 pt)
Minimally
demonstrated correct
usage of writing
strategies specific to
assignment, including
topic choice and
application
Developed and
defended an effective
position / thesis that
leads to a significant
conclusion but lacks
adequate cohesion,
structure, or unity
Introduction
Thoroughly created an
engaging introduction,
developing the tone of
the essay
Created a mildly
engaging
introduction,
developing the tone
of the essay
Created an
introduction,
developing the tone of
the essay
Created an
introduction, with
little regard to the
tone of the essay
Organization
of main points
Structure enhanced the
argument, strong
sections and seamless
flow.
Literature
Review
Developed all of the
arguments for and
against the hypothesis.
Used the arguments to
develop new ideas.
Methodology
Thoroughly and
consistently
demonstrated correct
methodology to test and
evaluate hypothesis.
Structure supported
the argument, clearly
ordered sections fit
together well.
Developed most of
the arguments for and
against the
hypothesis. Used the
arguments to develop
new ideas.
Demonstrated correct
methodology to test
and evaluate
hypothesis, but
lacked some key
variables.
Structure is in the
Structure is inconsistent way of reading for
or uneven.
content
Developed few of the
Developed some of the arguments for and
arguments for and
against the
against the hypothesis. hypothesis. Used the
Used the arguments to
arguments to develop
develop new ideas.
new ideas.
Demonstrated correct
methodology to test and
evaluate hypothesis, but
did not move the
arguments forward.
Presented
methodology to test
and evaluate
hypothesis, but did
not test correctly.
Unsatisfactory (0 pts)
Does not demonstrate
correct usage of writing
strategies specific to
assignment, including
topic choice and
application
Position / thesis
completely lacks adequate
cohesion, structure, and
/or unity
Introduction does not
engage the reader, nor
showcase tone of the essay
Structure shows a lack of
unified and coherent
structure
Developed none of the
arguments for and against
the hypothesis. No Lit
review present
No methodology section
present.
Business Analytics BUS 322
Final Paper/Presentation
15%
15%
4%
5%
3%
Presentation,
style and
grammar
Correctly and
consistently evaluated
hypotheses and either
proved or disproved
based on the correct
methodology and
sufficient evidence.
Drew correct and
consistent conclusions
based on results &
methodology.
Thoroughly provided
closure to the essay in a
creative, meaningful
manner
Demonstrated mastery
of the genre, including
elegant style,
established voice,
proper use legal use of
information. There are
virtually no errors
Documentation
(APA)
Demonstrated proper
style format and
citations with no errors,
including correct
variable citation.
Demonstrated proper
style format and
citations with few
errors
Demonstrated proper
style format and
citations with errors
that distract the reader
Attempted to
demonstrate proper
style format, but
errors impede reader
comprehension
Little or no attempt at
proper style
Transitions
Essay moved smoothly
from one idea to the
next with variety of
mechanisms.
Essay moved from
one idea to the next
with variety of
mechanisms.
Essay moved from one
idea to the next with
little variety of
mechanisms.
Essay did not flow
from one idea to the
next; transitions, if
any, were common.
Essay did not flow from
one idea to the next.
Results
Conclusions
Sufficiently evaluated
hypothesis and
proved or disproved
hypotheses based on
sufficient evidence.
Evaluated hypotheses
and proved or
disproved hypotheses,
but evidence was
lacking in details.
Drew correct
conclusions based on
results. Slight
inconsistencies.
Provided closure to
the essay in a
meaningful manner
Effective utilization
prose style, follows
relevant scholarly and
legal conventions,
emergence of voice.
There are some minor
errors
Drew correct
conclusions based on
results. Major
inconsistencies.
Provided closure to the
essay, but with little
creativity or meaning
Writer is beginning to
be comfortable with
appropriate
conventions, style is
inconsistent or uneven.
There are frequent or
serious errors
Evaluated hypothesis,
but failed to prove or
disprove. Showed
sufficient evidence of
correct attempt.
Failed to evaluate
hypothesis. Failed to
prove/disprove. Showed
not evidence of attempt.
Drew incorrect
conclusions. Provided
little closure to the
essay; the reader is
Drew incorrect
left with unanswered conclusion. Few or no
questions
conclusive statements.
Writer’s errors get in
the way of reading for
content. Errors
Writer’s errors prevent
significantly impair
reader from understanding
readability
the essay
4%
100%
Evaluating and
applying
evidence and/
or supporting
ideas
Consistently developed
well supported
arguments with a
variety of academically
valid
data/evidence/ideas
Developed well
supported arguments
with academically
valid
data/evidence/ideas
Developed well
supported arguments
with limited
academically valid
data/evidence/ideas
Developed supported
arguments, but lacked
consistent
academically valid
data/evidence/ideas
Little or no academically
valid evidence
Business Analytics BUS 322
Final Paper/Presentation

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