BUS 300 Northeastern University for Animal Resue League of Boston Paper to fill out the template I attchedThe client is Animal Rescue League of Bostongive

BUS 300 Northeastern University for Animal Resue League of Boston Paper to fill out the template I attchedThe client is Animal Rescue League of Bostongive the analysis in terms of situation, SWOT, Publics(external, internal), Geographics markets. Your Name: ___Yun Song________________________________________
Name of the Client you are working on this semester: ___Animal Rescue League of
Boston_______________________________
Start to PR Research PLAN
o Situation Analysis (Include the following: organization’s mission; the problem; a summary of the
solution/goal – Not necessarily in that order) SEE SAMPLES POSTED
o SWOT Analysis – list AT LEAST 5 of each
Strengths & Weaknesses already exist (as of now):
Strengths:
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Weaknesses
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Opportunities & Threats COULD possibly happen:
Opportunities
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Threats
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o PR Publics / Target Audiences
Internal
o Employees
o Who else?
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External (Identify/ classify using demographics, psychographics)
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o Media
(specify all: national, regional media; TV networks/shows; magazines/blogs; cable
channels; town web sites / event listing pages, etc.)
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o Geographic Market(s) (where are these publics located physically – towns)
Primary
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Secondary (if applicable)
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BB#2 – Start Semester Project:
Use Matt Brown Foundation as example for Animal Rescue League of Boston
USE THE TEMPLATE PROVIDED to identify the following for Animal Rescue League of Boston
1) Create a Situation Analysis for Animal Rescue League of Boston- include the following:
a) organization’s mission; b) the problem; c) a summary of the solution(s)/goal(s)
2) Itemize a SWOT Analysis for Group Project “client” – include the following:
a) Strengths; b) Weaknesses (situations that currently exist)
c) Opportunities; d) Threats (situations that COULD happen)
3) List ALL Publics (internal & external) – remember to itemize according to demographics and
psychographics
4) List ALL Geographic Markets – regions to market to – ie: towns, counties, states, regions… whatever is
the best way to categorize your publics)
***USE TEMPLATE PROVIDED. – Submit by Mon., June 1, 5:50 p.m.

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