BE 200 ARABOU Almarai E Commerce Engage Analysis & Market Strategies Questions Q1. Select an organization of your choice preferably an Arab world example,

BE 200 ARABOU Almarai E Commerce Engage Analysis & Market Strategies Questions Q1.

Select an organization of your choice preferably an Arab world example, engaged in the process of practicing e-commerce, and:

Briefly describe the organization, its products, activities and processes.
Explain how the organization designs a customer-driven marketing strategy: ‎What customers does it serve (target market) and how does it ‎serve these customers best (value proposition).
Describe the organization’s process of building customer relationships (Basic relationship or Full partnership).
How has the Internet changed consumers? Marketers? ‎

Word count: 1000 words.

Q2.

How do marketers know what consumers’ needs and wants are so that they can develop a marketing strategy and mix to satisfy those needs and wants? So many companies are turning to the Internet to get continuous, timely, and innovative information from customers.

Explore the websites of your selected organization and other organizations to learn how they get feedback from customers. Find how each organization seeks or accepts feedback and ideas. Also suggest other ways in which businesses can use the Internet to create greater customer value.

Word count: 500 words.

INSCTRUCTIONS:

With attachments