BCO 112 Miami University Week 8 Marketing Management Lipton Tea Essay Attached is the task brief for Lipton tea Marketing Management. 1000-1500 words. Harv

BCO 112 Miami University Week 8 Marketing Management Lipton Tea Essay Attached is the task brief for Lipton tea Marketing Management. 1000-1500 words. Harvard Style referencing. BCO112 MARKETING MANAGEMENT – SUMMER 1, 2020
FINAL ASSESSMENT

Task brief & rubrics
Task
Individual project, each student will be assigned a different brand. Students may consider their brand from a global perspective or from their own country’s
perspective.
Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate
section of the paper.
Questions:
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Design an Integrated Marketing Communications outline for your brand. Explain your reasons for using different media.
You need to recruit a new sales team for your brand. Explain the different steps that you should follow and also, the profile of the sales professionals
that you are looking for.
Marketing Myopia: Explain what do you think your brand should do in order to stay strong along time and avoid decline.
Suggest the launching of a new product or service from your brand. Explain how would you cover the different steps of New Product Development in the
case of your brand.
Formalities:
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Wordcount: 1,000 – 1,500
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.
Upload either MS Word or PDF to avoid Turnitin rejection.
Submission: Week 8 – Via Moodle (Turnitin). Due date: July 19th, 11:59 pm.
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
• Demonstrate understanding of the principles of Marketing and their applicability.
• Understand the processes of interaction between key stakeholders in the domain of Marketing.
• Identify and analyze the major forces in the marketing that impact business operations.
• Illustrate the impact of effective marketing programs and marketing plans
Rubrics
Knowledge &
Understanding
(30%)
Application (20%)
Critical Evaluation
(20%)
Communication
(30%)
Exceptional 90-100
Student demonstrates
excellent understanding of
Marketing key concepts
and uses vocabulary in an
entirely appropriate
manner.
Student applies fully
relevant knowledge from
the Marketing
Management topics
delivered in class.
Student critically assesses
in excellent ways, drawing
outstanding conclusions
from topics delivered in
class.
Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck
Good 80-89
Student demonstrates
good understanding of the
task and mentions some
relevant Marketing
concepts and demonstrates
use of the relevant
vocabulary.
Student applies mostly
relevant knowledge from
the Marketing
Management topics
delivered in class.
Student critically assesses
in good ways, drawing
conclusions from topics
delivered in class.
Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck
Fair 70-79
Student understands the
task and provides minimum
Marketing theory and/or
some use of vocabulary.
Student applies some
relevant knowledge from
the topics delivered in
class. Misunderstanding
may be evident.
Student provides some
insights but stays on the
surface of the topic.
References may not be
relevant.
Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.
Marginal fail 60-69
Student understands the task
and attempts to answer the
question but does not
mention key Marketing
concepts or uses minimum
amount of relevant
vocabulary.
Student applies little relevant
knowledge from Marketing
topics delivered in class.
Misunderstands are evident.
Student makes little or none
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.
Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.

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