BBA 212 Global Knowledge Management at Danone Paper There are two files, one is case study and second one is instruction Please follow it up BBA212 – Knowl

BBA 212 Global Knowledge Management at Danone Paper There are two files, one is case study and second one is instruction Please follow it up BBA212 – Knowledge Management
Midterm Assignment
Task
You must prepare an in-depth report on a case study to be uploaded to Turnitin by the end of Week 4: 23:55 Sunday 21st June
Read carefully the following case study available on Moodle: Global Knowledge Management at Danone Knowledge Management Lessons
Answer the following questions within the report:
1. Why did the organization implement a KM strategy? How does the organization define “Knowledge Management”?
2. What tools, techniques and tactics does the company use to implement its Knowledge management strategy? What challenges did the company
have to deal with and how did it overcome them?
3. What key KPIs did the company use to evaluate the success of the KM initiative(s)?
•
•
•
Expected word length for the report = 2,000 – 2,500 words
Deadline for submission to Turnitin: 23:55 Sunday 21st June
This task is worth 40% of the overall grade for this subject.
Learning Outcomes Tested:
Learning Outcome (from Outline)
1. Analyze the key theoretical concepts of knowledge management and the reasons why businesses invest in
knowledge-management systems
Identify the most appropriate knowledge management systems for an organization, a strategic business unit or a
department
2. Understand the ethical importance and responsibility for an organization when holding information on consumer
behaviour
3. Evaluate the importance of data analysis in the transformation process of data to knowledge
4. Evaluate the strategic approach to protecting the innovation produced by the knowledge management cycle
Tested? Question #
Yes
Questions 1, 2,3
Yes
Question 2
No
N/A
Yes
No
Question 2
N/A
Rubrics
Theory, concepts,
models ..
(40%)
•
•
Critical Analysis &
supporting example(s)
(40%)
•
•
Exceptional
90-100
Student
demonstrates
excellent
understanding of
key concepts and
uses vocabulary in
an entirely
appropriate manner
Student provides
excellent analysis
and
provides good
examples from the
case study
•
•
•
•
•
Good
80-89
Student
demonstrates good
understanding of
the task and
mentions some
relevant concepts
and
demonstrates use of
the relevant
vocabulary
Student provides
thoughtful /
appropriate analysis
and
provides relevant
supporting
example(s)
•
•
•
•
•
•
•
Communication
(20%)
•
Student
communicates their
ideas very clearly in
a structured
manner
•
•
Student
communicates their
ideas clearly and
there is some
structure
•
•
Fair
70-79
Student
understands the
task and
provides minimum
theory and/or
some use of
vocabulary
•
•
•
•
Student describes
•
some
(dis)advantages and
makes comparisons •
but
provides some
•
analysis and
provides some
supporting evidence
Student
communicates their
ideas with some
clarity but
there is a lack of
structure
•
•
Marginal Fail
60-69
Student
understands the
task and
attempts to answer
the question but
does not mention
key concepts or
uses minimum
amount of relevant
vocabulary.
Student provides
minimal analysis
and/or
provides minimal
supporting evidence
but
does not provide
supporting
examples
Student makes an
attempt to
communicate ideas
but
with little or no
structure
•
•
•
•
•
•
•
•
Fail

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