BA370 Central Saint Martins Don’t Shine on You Crazy Diamond Analysis For anyone who was still confused after last night’s class, the format for the paper

BA370 Central Saint Martins Don’t Shine on You Crazy Diamond Analysis For anyone who was still confused after last night’s class, the format for the paper is as follows:

1. Background

2. Problem Statement (one sentence)

3. Alternate Solutions (need 3)

4. Recommendation (be detailed on why this will solve your problem)

5. Measures (3 that will show if your recommendation was successful)

6. What I Learned

The above should be used as headings on your paper and the paper cannot exceed 3 pages.

You also need a bibliography page with at least two outside sources and the case. I do not care what format you use. Wikipedia is not a source. I did a quick search for Taco Bell, London, Beer and got over 1,000 hits.

The keys will be:

1. Is your problem statement succinct and clear?

2. Do your solutions solve your problem?

3. Does your recommendation solve your problem?

4. Do you justify your recommendation?

5. Are you providing measures or tactics?

6. Do your measures support your recommendation?

7. Did you follow these really clear directions?

And the file that I upload is the article for this paper.

This is the comment for prof: This is a good paper. Your second half (recommendations and measures) was very strong. Your problem statement needs to be more concise, you introduced four problems in it. Your solutions were solid. Nice job, Don’t shine on you crazy diamond? Jewelers slump
by Paul R. La Monica
He didn’t go to Jared! Or Kay. Or Zales. Or even Piercing Pagoda apparently.
Signet Jewelers (SIG), the company that owns these four shopping mall based brands, reported
disappointing sales Thursday and a tepid outlook. The stock fell 10% on the news.
The poor results come one day after high-end jeweler Tiffany (TIF) also reported sluggish
quarterly earnings.
Shares of Signet and Tiffany have each plunged nearly 20% this year. An analyst who follows
Signet and Tiffany thinks investors may be overreacting to the latest earnings reports as well.
“People are worried about the short-term. It may be overdone though. These are solid
businesses,” said Paul Swinand, an analyst with Morningstar.
But Tiffany and Signet are not the only ones in the business of bling that are struggling.
Richemont (CFRUY), the parent company of Cartier, is also down almost 20%. Online jewelry
retailer Blue Nile (NILE) is down 30% as well.
The lone exception is Danish jeweler Pandora A/S (PNDZY) — not to be confused with
the online radio company. Pandora A/S is up 20% this year and the company reported strong
sales and a solid outlook earlier this month.
All of the jewelry retailers could be in trouble if precious metal prices continue to rally. Gold,
silver and platinum prices are up substantially year-to-date. It may be tough passing on those
costs to consumers. Many may be tapped out. At the very least, they are being more cautious -both in the U.S. and around the world.
“We attribute the overall lower sales to softness in domestic customer spending in many U.S.
markets as well as lower spending by foreign tourists of many nationalities in New York,” said
Tiffany vice president Mark Aaron on a recorded call for investors.
To be sure, shoppers are still spending to spruce up their homes, as evidenced by strong earnings
from Lowe’s (LOW) and Home Depot (HD).
Deep discounters Dollar General (DG) and Dollar Tree (DLTR) also wowed Wall Street with
their latest earnings. Their stocks surged on the news. That could be a sign of how nervous
consumers are though.
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Many apparel retailers, many of whom are mall tenants just like Signet’s big brands, are also
struggling. Gap (GPS), Macy’s (M), Nordstrom (JWN), J.C. Penney (JCP) and Target (TGT) are
among the many big retailers to post lousy numbers recently. Sears (SHLD) and teen clothing
retailer Abercrombie & Fitch (ANF) also reported weak results on Thursday.
Many experts think that the rise of online retail — specifically the dominance
of Amazon (AMZN) — is to blame for many of the troubling sales reports from brick-and-mortar
stores.
But for what it’s worth, Signet CEO Mark Light isn’t buying that argument. “Signet is
relatively Amazon-proof as consumers have consistently shown a desire to touch jewelry and get
educated by trusted and trained professionals before making a highly emotional purchase,” he
said during a conference call with analysts.
A stock can be a highly emotional purchase too though. And right now many investors seem
to be showing more fear than greed when it comes to Signet, Tiffany and other jewelers.
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