Ashford Marketing Campaigns Ethics and Consumer Privacy Bill of Rights Discussion Two Parts Part one Company Website with Chat Function Prior to beginni

Ashford Marketing Campaigns Ethics and Consumer Privacy Bill of Rights Discussion Two Parts

Part one

Company Website with Chat Function

Prior to beginning work on this discussion, read Chapter 9 from the text and review any relevant information from this week’s lecture.

You are the CIO of a company that sells several products. In order facilitate customer discussion about the company’s products, your company has created multiple discussion forums for customers to share their thoughts, questions, and experiences. Non-customers can participate in the discussion forums as well. The discussion forums are not officially moderated. Participation is simple: Each discussion forum participant registers by merely sharing their name, mailing address, and email address. Registration does not require participants to agree to an End User License Agreement (EULA).
The company has two immediate goals: 1) increase the reach of its marketing campaigns, and 2) improve the performance of its products. The Board of Directors asks you how the company can use all of the information associated with the discussion forums to help achieve the company’s immediate goals.

In a minimum of 300 words, address the following elements:

Explain the personal information the company can ethically use to achieve its immediate goals.
Explain the personal information the company ethically should not use to achieve its immediate goals.
Provide a rationale for your choices and support your position with evidence from your readings.

Part two

Consumer Privacy Bill of Rights

Prior to beginning work on this discussion read the Consumer Data Privacy in a Networked World (Links to an external site.) article, the Insights on the Consumer Privacy Bill of Rights Act of 2015 (Links to an external site.) article, the Europe Approves Tough New Data Protection Rules (Links to an external site.) article, and review any relevant information from this week’s lecture.

In 2012, President Barack Obama introduced a Consumer Privacy Bill of Rights, which are voluntary guidelines offered as an outline for future legislation to protect the privacy rights of American consumers. Then in 2014, the Federal Communications Commission (FCC) recommended even greater control for consumers over their personal information. Finally, in 2015, the European Union approved new, tougher rules regarding the use of personal customer information within the European Union.

In a minimum of 300 words, address the following elements:

Analyze whether or not the current laws and/or industry practices sufficiently protect the online privacy of American consumers. Determine whether or not American consumers need additional protection for their personal information and their online privacy. Support your position with evidence from your readings.
Analyze how the proposed consumer data protection laws in America compare with those in the European Union. Discuss the similarities and the differences. Support your position with evidence from your readings.
Explain whether or not you support the proposed guidelines contained in the Consumer Privacy Bill of Rights and/or the recommendations by the FCC, providing a rationale for your decision. Support your position with evidence from your readings.