Arkansas State University Newport Branson & Carranza Leadership Case Studies Chapter 1: Mini-Case: Richard Branson Shoots for the Moon (Page 37 of textbook
Arkansas State University Newport Branson & Carranza Leadership Case Studies Chapter 1: Mini-Case: Richard Branson Shoots for the Moon (Page 37 of textbook attached)
Would you classify Richard Branson as a manager or a leader? What qualities distinguish him as one or the other?
As mentioned earlier in this chapter, followers are part of the leader- ship process. Describe the relationship between Branson and his followers.
Identify the myths of leadership development that Richard Bransons success helps to disprove.
Chapter 2: Mini-Case Developing Leaders at UPS (Page 81 of textbook attached)
What are the major skills Jovita Carranza has demonstrated in her ca- reer at UPS that have made her a successful leader?
Consider the spiral of experience that Jovita Carranza has traveled. How has her experience affected her ability as a leader?
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