Apple companyPurpose of AssignmentThis assignment is designe

Apple companyPurpose of AssignmentThis assignment is designe.
Apple companyPurpose of AssignmentThis assignment is designed to help students understand theinterrelationships between brand strategy and the communication messageto the target audience. It is a continuation of the marketing plan andstudents should review the Week 3 Learning Team Assignment forassistance in product brand strategies the team has developed.Assignment StepsDevelop a minimum 700-word branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of theSituational Analysis and the Product, Place/Distribution, Promotion, andPrice Strategies (modified below) sections of the marketing plan (fromthe Situational Analysis and the Product, Place/Distribution, Promotion,and Price Strategies lists below). The five elements you select shouldonly come from the options provided below. You must include ameasurement of customer loyalty and retention in your strategy document.You may include more than the minimum to provide clarity and coherenceto your document. Situational Analysis:Vision , Mission, Strategic objectives, ValuesStrengths/WeaknessesCompetitor s Strengths/WeaknessesMarket SegmentsProduct, Place/Distribution, Promotion, and Price Strategies:Creating a Brand ImageMaintaining Brand ImageBranding ConcernsPromotion/Integrated Marketing CommunicationAdvertising Strategy/ObjectivesPush and PullMedia StrategyAdvertising ExecutionPublic Relations/StrategiesNote: Charts/graphs/tables do not count toward the word count.The plan will be a continuation of your global or multi-regionalbusiness you chose in Week 1. This will be incorporated into youroverall marketing plan for Week 6.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines.
Apple companyPurpose of AssignmentThis assignment is designe