Analyze loss aversion in the book “Sway” to a social issue or human problem


Write a paper of at least 650 words in which you analyze the relevance of one or more of the types of “sways” mentioned in the book Sway (Ori Brafman and Rom Brafman, Broadway Books, 2008) to a current social issue or common human problem. Also, consider how the respective “antidotes” (pp. 171-180) might apply to the issue or problem. Here is a list of the sways: loss aversion commitment value attribution diagnosis bias fairness sway reticence to dissent pleasure center hijacks altruism center Cite and at least one strong source from your own research (that is, that was not already assigned in class). The source you find MUST consist of material other than a summary of Sway.  You may also use personal narrative, the stories of your own irrational behaviors and/or those of others (those you know personally and/or well-known people and/or fictional characters; you may change names as needed to protect people’s privacy), to develop the paper. Cited source for the book:  Brafman, O., & Brafman, R. (2009). Sway: The irresistible pull of irrational behavior. New York: Doubleday.

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