Abdill Career College Consumer Decision-Making for Sunscreen Products in Australia Essay Follow the instruction to write 2000words essayFor the essay topic

Abdill Career College Consumer Decision-Making for Sunscreen Products in Australia Essay Follow the instruction to write 2000words essayFor the essay topic, please chose the first option which is about the sunscreenAll the work must be originalTurnitin report is required Annotated Bibliography Template
Introduction
(maximum 200 words)
The aim of the essay (plus within this aim include a brief reason why this essay topic is
important to marketers/consumers) and how the assessment has been undertaken (eg
extensively reviewing four academic journal articles).
The reason for selecting these particular articles, and then a statement that valuable
managerial recommendations for food marketers/sunscreen manufacturers will be provided
in the conclusion.
Article 1
Citation: Author/s, (Year), “Title of article”, Title of Journal, Volume, Issue Number, pages.
Summary – What did the research find (major outcomes) and how did it gather the data to
make these conclusions? Eg who was involved in the study? (description of participants,
number of participants), country of study and other relevant contextual information.
Qualitative or quantitative method (or a combination?) – and what specific type – eg
interviews/questionnaires/on-line/face-to-face. (minimum 250 words / maximum 400
words)
Evaluation – Is this article credible? What type of research was undertaken (interpretivistic
or positivistic or pluralistic (combination of methods), is the context similar to the Australian
marketplace? Does the sampling method and sample size mean that results can be
generalised to your area of interest? Was the sample representative or everyday
consumers? Were there significant limitations in this research? (minimum 250 words /
maximum 400 words)
Reflection – How does the information from this article inform your managerial
recommendations for this specific essay question? What else could have been done beyond
1
the research in this article to improve the study’s usefulness in answering your essay
question? (minimum 250 words / maximum 400 words)
Article 2 (use above format)
Article 3 (use above format)
Article 4 (use above format)
Conclusion
Main recommendations (in priority order) based upon the four articles that you have
reviewed. Note: Please do not suggest other recommendations that are not tied to either
the four articles’ research findings or additional research (within your reflection sections for
the articles) that you have identified as needed. You may also create a visual within this
conclusion section – eg the ideal seal of approval for sunscreen or carbon-label for food.
(minimum 200 words / maximum 250 words)
Bibliography
Please include any of the general information or other academic references that you
sourced to assist with this assessment, for example, web-site links can be included here.
You may also use references within your annotations to support your arguments,
particularly regarding the methods or criticism/s of any of the studies.
2
MARK936: Consumer Behaviour
6 credit points
Subject Information
Trimester 2, 2020 Wollongong (delivered under Remote Study Option **)
** Remote Study Option* Support Site:
Remote Study Support Moodle site (TCHR054_20) is accessible to support your studies from remote locations
around the globe until you can return to on campus study. This site will appear as an additional site on your
list of active Moodle subject sites.
This site contains comprehensive information with a range of resources related to teaching and learning as well
as other student support information.
Faculty Vision, Mission and PRME
The Mission of the Faculty of Business is to promote responsible leadership and sustainable business practice,
and contribute to a stronger economy and a more just society. The Faculty Vision, Mission and Values
statements can be found at https://business.uow.edu.au/vision-mission/index.html
The Faculty is also a signatory to the Principles of Responsible Management Education (PRME) and supports
the realisation of the United Nations Sustainable Development Goals. More information on PRME can be found
at https://business.uow.edu.au/about/index.html
TEACHING STAFF
Teaching Role
Name
Telephone
Email
Room
Consultation Times
Coordinator and Lecturer
Dr Jennifer Algie
via zoom meeting
jenni@uow.edu.au
40.110
Monday 18:30 – 20:30 (via Zoom or Webex meeting by prior appointment
arrangement.)
Tuesday 14:30 – 16:30 (via Zoom or Webex meeting by prior appointment
arrangement.)
IMPORTANT INFORMATION FOR ALL STUDENTS
This important information must be read together with the Sydney Business School Student Handbook which
contains relevant information on University of Wollongong (UOW) and Sydney Business School Policies. The
handbook is found at https://moodle.uowplatform.edu.au/course/view.php?id=16092. It is your responsibility to
comply with these policies and processes.
The Sydney Business School is the graduate school of the Faculty of Business at University of Wollongong. Our
courses are delivered from campuses located at Circular Quay in Sydney and Wollongong.
MARK936 Subject Outline
Trimester 2, 2020 Wollongong
Page 1 of 15
Email Etiquette: Consultation with your subject coordinator and/or teachers via email
Your teachers receive many emails each day. Unless the email is of a personal nature, students should post their
query on the subject Moodle forum site so all students can benefit from the information provided in the answer.
If emailing directly, in order to enable them to respond to your emails appropriately and in a timely fashion,
students are asked to observe basic requirements of professional communication:
Consider what the communication is about
•
•
•
Is your question addressed elsewhere (e.g. in this subject outline or, where applicable, on the subject’s
eLearning site)?
Is it something that is better discussed in person or by telephone? This may be the case if your query
requires a lengthy response or a dialogue in order to address. If so, see consultation times above and/or
schedule an appointment.
Are you addressing your request to the most appropriate person?
Specific email title/header to enable easy identification of subject related/student emails
•
Identify the subject code of the subject you are enquiring about (as your teacher may be involved in
more than one subject) in the email header. Add a brief, specific header after the subject code where
appropriate.
Professional courtesy
•
•
•
•
•
Address your teacher appropriately by name (and formal title if you do not yet know them).
Use full words (avoid ‘text-speak’ abbreviations), correct grammar and correct spelling.
Be respectful and courteous.
Academics will normally respond within 1-2 business days. If the matter is urgent, you may wish to
telephone the teaching staff whose contact details are given in this subject outline or contact the
School.
Please ensure that you include your full name and identify your seminar or tutorial group in your email
so that your teachers know who they are communicating with and can follow-up personally where
appropriate.
Copyright
Commonwealth of Australia
Copyright Regulations 1969
© 2020 University of Wollongong
The original material prepared for this guide is covered by copyright. Apart from fair dealing for the purposes of
private study, research, criticism or review, as permitted under the Copyright Act, no part may be reproduced by
any process without written permission.
MARK936 Subject Outline
Trimester 2, 2020 Wollongong
Page 2 of 15
Table of Contents
SECTION A: GENERAL INFORMATION ……………………………………………………………………………………….. 4
SUBJECT DESCRIPTION …………………………………………………………………………………………………………… 4
STUDENT LEARNING OUTCOMES ………………………………………………………………………………………….. 4
UPDATES TO THIS SUBJECT ……………………………………………………………………………………………………. 4
EXTRAORDINARY CHANGES TO THE SUBJECT OUTLINE…………………………………………………….. 4
COURSE LEARNING OUTCOMES …………………………………………………………………………………………….. 4
ATTENDANCE REQUIREMENTS ……………………………………………………………………………………………… 4
REQUIRED TEXT(S) …………………………………………………………………………………………………………………. 5
KEY REFERENCES …………………………………………………………………………………………………………………… 5
ADDITIONAL MATERIALS ………………………………………………………………………………………………………. 5
LECTURES ……………………………………………………………………………………………………………………………….. 6
SECTION B: ASSESSMENT …………………………………………………………………………………………………………… 8
ASSESSMENT LEARNING OUTCOME MATRIX …………………………………………………………………….. 11
EXTENSIONS ………………………………………………………………………………………………………………………….. 11
LATE SUBMISSION OF ASSESSMENT TASKS ……………………………………………………………………….. 11
SUPPLEMENTARY ASSESSMENTS ………………………………………………………………………………………… 11
SUPPLEMENTARY EXAMINATIONS ……………………………………………………………………………………… 11
UOW GRADE DESCRIPTORS ………………………………………………………………………………………………….. 12
MINIMUM PERFORMANCE REQUIREMENTS ……………………………………………………………………….. 12
ASSESSMENT QUALITY CYCLE ……………………………………………………………………………………………. 12
COLLECTION …………………………………………………………………………………………………………………………. 12
RETENTION ……………………………………………………………………………………………………………………………. 12
SCALING ………………………………………………………………………………………………………………………………… 13
LEARNING ANALYTICS …………………………………………………………………………………………………………. 13
ASSURANCE OF LEARNING ………………………………………………………………………………………………….. 13
ACADEMIC INTEGRITY …………………………………………………………………………………………………………. 13
PLAGIARISM PREVENTION …………………………………………………………………………………………………… 14
TURNITIN……………………………………………………………………………………………………………………………….. 14
REFERENCING – WHY DO YOU NEED TO REFERENCE?……………………………………………………….. 15
THE HARVARD SYSTEM OF REFERENCING AND CITATION OF INTERNET SOURCES ………. 15
ACADEMIC COMPLAINTS ……………………………………………………………………………………………………… 15
SECTION C: GENERAL ADVICE TO STUDENTS – Policies and Procedures ……………………………………. 15
MARK936 Subject Outline
Trimester 2, 2020 Wollongong
Page 3 of 15
SECTION A: GENERAL INFORMATION
SUBJECT DESCRIPTION
The subject will explore the motives of consumers during the purchase of products and services. It will
investigate sociological and psychological concepts as they specifically apply to the behaviour of consumers in
order to learn how to make more effective marketing decisions. In addition to a required text that will be used to
understand the theory, readings and case studies will be assigned for practical application of the concepts.
STUDENT LEARNING OUTCOMES
On successful completion of this subject, students will be able to:
1.
2.
Demonstrate an understanding of the key concepts and principles of consumer behaviour.
Apply consumer behaviour concepts and principles to marketing, research and practice.
UPDATES TO THIS SUBJECT
The School is committed to continual improvement in teaching and learning. In assessing teaching and learning
practices in a subject, the School takes into consideration student feedback from many sources. These sources
include direct student feedback to tutors and lecturers, feedback through Student Services and Business Central,
responses to the Subject and Course Evaluation Surveys. These important student responses are used to make
ongoing changes to subjects and courses. This information is also used to inform systemic comprehensive
reviews of subjects and courses.
This subject has been updated with contemporary on-line resources to provide a more flexible delivery of the
subject’s content. The in-session assessment tasks have been revised to focus on enhancing secondary research
skills. The final exam will be a take-home exam format given the distance learning that is currently in place.
Students are encouraged to maintain regular contact with their Lecturer during the Trimester and if any
additional assistance is required given the current circumstances please do not hesitate in seeking this assistance.
EXTRAORDINARY CHANGES TO THE SUBJECT OUTLINE
In extraordinary circumstances the provisions stipulated in this Subject Outline may require amendment after
the Subject Outline has been distributed. All students enrolled in the subject must be notified and have the
opportunity to provide feedback in relation to the proposed amendment, prior to the amendment being finalised.
COURSE LEARNING OUTCOMES
Course Learning Outcomes can be found in the Course Handbook
https://www.uow.edu.au/handbook/index.html.
ATTENDANCE REQUIREMENTS
Students are required to attend a minimum of 80% of tutorials for each subject they take. Attendance that falls
below the 80% requirement may require students to complete additional written work to pass the subject. Failure
to comply with the minimum attendance requirement may result in the awarding of a grade of Technical Fail
(TF) in this subject.
Students may apply via the Academic Consideration System if their circumstances meet those listed in the
Student Academic Consideration Policy available at https://www.uow.edu.au/about/policy/UOW060110.html
MARK936 Subject Outline
Trimester 2, 2020 Wollongong
Page 4 of 15
REQUIRED TEXT(S)
Michael R. Solomon, Consumer Behavior: Buying, Having, and Being, Global Edition, 13/E, ISBN-10:
1292318104 • ISBN-13: 9781292318103©2020 • Pearson. Cost: $129.95
Textbooks are available online from the University Bookshop at https://unicentre.uow.edu.au/unishop/
KEY REFERENCES
The recommended readings below are not intended as an exhaustive list of references. Students should also use
the library catalogue and databases to locate additional resources.
Antonides, G. (2017). Sustainable Consumer Behavior. MDPI AG.
Parsons, E., Maclaran, P., & Chatzidakis, A. (2017). Contemporary Issues in Marketing and Consumer
Behaviour. Routledge.
Paterson, M. (2018). Consumption and Everyday Life: 2nd Edition: Vol. Second edition. Routledge.
Yarrow, Kit (2014) Decoding the New Consumer Mind: How and Why We Shop and Buy, Wiley.
For the full references of academic journal articles that are discussed during class please refer to the e-readings
on the Moodle site.
ADDITIONAL MATERIALS
Students are strongly encouraged to access cases via:

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Academic journals that are particularly relevant to this subject include;
•
Advances in Consumer Research
•
Consumption, Markets and Culture
•
International Journal of Consumer Studies
•
Journal of Consumer Behaviour
•
Journal of Consumer Research
•
Psychology and Marketing
MARK936 Subject Outline
Trimester 2, 2020 Wollongong
Page 5 of 15
LECTURES
Lecture Times
Lectures will be held on:
Day
Tuesday
Start Time
12:30
End Time
14:30
Room
Webex and Zoom
Trimester 2
Week Date
1
2
3
4
5
Topics Covered
Readings
Preparation for Class – to be completed before
class each week.
Read Ch. 1.
Read Ch. 1 case study and write answers to the
Introduction to Consumer Behaviour
associated discussion questions (dot points are
(CB)
acceptable).
Review of Subject Outline
Read the e-reading (refer to Moodle).
19 May 2020
Discussion of Assessment 1 – guides and Check your understanding: Each week, please
marking rubric
use the chapter summary and review sections in
your textbook, to check your understanding of
the key concepts and terms included in this
week’s topic. If you have any questions, then
please mention these in class for clarification
and discussion.
Read Ch. 2
Read Ch. 2’s case study and write answers to
the associated discussion questions (dot points
Consumer and Social Well-Being
are acceptable).
26 May 2020 Selection of topic for Assessment 1
Read e-readings (refer to Moodle)
Formation of groups for Assessment 2
Undertake some secondary research on the
topics for Assessment 1 and then select a topic
as we will be undertaking an electronic database
search of your topic during class time.
Read Chs. 9 & 10
Read Ch. 9 or Ch. 10’s case study
Decision Making
and write answers to the associated discussion
Feedback on formative assessment session
questions (dot points are acceptable).
02 Jun 2020 for Assessment 1
Read e-readings (refer to Moodle)
Selection of topics for Assessment 2
Prepare one annotation of an article for
Assessment 1 that can be shared with the class
for review.
Read Ch. 3
Read Ch. 3’s case study and write answers to the
associated discussion questions (dot points are
Perception
acceptable).
09 Jun 2020
Read e-readings (refer to Moodle)
Continue working on Assessment 1 for
completion and submission by 5.00 pm Monday
Week 5 (next week!)
Learning and Memory
Read Ch. 4
Important Note: Assessment 1 due for
Read Ch 4 case study and write answers to the
16 Jun 2020 completion and online submission by
associated discussion questions (dot points are
Monday 5.00 pm Week 5 via Moodle.
acceptable).
Read e-readings (refer to Moodle)
MARK936 Subject Outline
Trimester 2, 2020 Wollongong
Page 6 of 15
6
23 Jun 2020
7
30 Jun 2020
8
07 Jul 2020
9
16 Jul 2020
10
21 Jul 2020
Read Ch. 5
Read Ch. 5’s case study and write answers to the
associated discussion questions (dot points are
Motivation and Affect
acceptable).
Read e-readings (refer to Moodle)
Continue working on Assessment 2 for
completion in Weeks 8 to 10.
Read Ch.8
Read Ch. 8’s case study and write answers to the
associated discussion questions (dot points are
Attitudes and Persuasive Communications acceptable). Bring your answers to class.
Read e-readings (refer to Moodle)
Continue working on Assessment 2 for
completion in Weeks 8 to 10.
Read Chs. 6 and 7
The Self, Personality, Lifestyles, and
Read e-readings (refer to Moodle)
Values
Each group presenting in week 8 are to submit
Assessment 2 Student Group Presentations
their video presentation link
– Week 8 Groups
on moodle by Monday 5.00pm, week 8.
External influences on CB – Part 1
Read Chs.11 and 12
(Groups and Social Media & Income and
Each group presenting in week 9 is to submit
Social Class)
their video presentation link
Assessment 2 Student Group Presentations
on moodle by Monday 5.00pm, week 9.
– Week 9 Groups
Read Chs. 13 and 14
External influences on CB – Part 2
Read e-readings (refer to Moodle)
(Subcultures & Culture)
Each group presenting in week 10 is to submit
Assessment 2 Student Group Presentations
their video presentation …
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