A T Still University Mod 3 Google Analytics Paper Google Analytics (GA) is an easy-to-use tool to measure activity on a website. A basic setup might take a

A T Still University Mod 3 Google Analytics Paper Google Analytics (GA) is an easy-to-use tool to measure activity on a website. A basic setup might take as little as a few minutes, and many of the standard reports are quite accessible and understandable without any special training or prior knowledge of web analytics. Because of this, many users jump into GA without knowing much about its underpinnings-how the data is structured and gathered-and that’s fine for the basics. But eventually, users can outgrow this intuitive understanding of GA and its data, and need deeper insight into how it works and what it can do.

In a 3-4 page APA formatted paper, explore the Google Analytics environment and explain how we accomplish the following in Google Analytics:

How accounts are structured in Google Analytics?
How the data gets into Google Analytics?
How are reports generated?

Next, write a comparison of what Google does versus what other search providers do. How is Google different than Yahoo, Bing, etc.? What makes them special and the market leader in this area?

I want to reiterate that you are not required to compare Google Analytics with a specific provider or with a certain number of them. However, it may be easier to pick at least one to compare directly against.

Module 03 Written Assignment Rubric

Criteria

Points

Google Analytics accounts are explained

30

Data and reports in Google Analytics are explained

30

A comparison of Google to another site is present

30

The paper is 3-4 pages in length and is APA formatted

10

Total

100