a company s tradename is a very important asset to the company as it creates immedia 534596
A company”s tradename is a very important asset to the company, as it creates immediate product identification. Companies invest substantial sums to ensure that their product is well-known to the consumer. Test your knowledge of who owns some famous brands and their impact on the financial statements.
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a company s tradename is a very important asset to the company as it creates immedia 534596
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(a) Provide an answer to the five multiple-choice questions below.
(1) Which company owns both Taco Bell and Pizza Hut?
(a) McDonald”s.
(b) CKE.
(c) Yum Brands.
(d) Wendy”s.
(2) Dairy Queen belongs to:
(a) Breyer.
(b) Berkshire Hathaway.
(c) GE.
(d) The Coca-Cola Company.
(3) Phillip Morris, the cigarette maker, is owned by:
(a) Altria.
(b) GE.
(c) Boeing.
(d) ExxonMobil.
(4) AOL, a major Internet provider, belongs to:
(a) Microsoft.
(b) Cisco.
(c) NBC.
(d) Time Warner.
(5) ESPN, the sports broadcasting network, is owned by:
(a) Procter & Gamble.
(b) Altria.
(b) How do you think the value of these brands is reported on the appropriate company”s balance sheet?
(c) Walt Disney.
(d) The Coca-Cola Company.
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