Instructions
Read the short case shown below, respond to the questions, or complete the stated tasks.
Case
The CEO reviewed the findings presented in your previous memo and wishes to continue the dialog, particularly, when this innovation should occur (to establish a potential timeline) and its justification. After meeting with your departments, you identify three innovations that have the potential of improving the company’s health and disrupting an entire industry. The innovations have the following characteristics:
Innovation 1 Innovation 2 Innovation 3
Market Entry First Mover Early Follower Late Entrant
Certainty of Customer Preferences Low – Medium Medium High
Improvement over Previous Products High Low Low
Dependent Technology Maturity Medium Medium High
Availability of Complementary or Dependent Goods Medium Low – Medium High
Threat of Competitive Entry High Low – Medium Medium
Barriers of Entry High Medium Low
Likelihood of Increasing Returns to Adoption Medium – High Medium Low
Ability to Withstand Early Losses Low – Medium Low Low
Ability to Accelerate Market Acceptance Medium – High High High
Firm’s Reputation Reduces Product Uncertainty Medium Low Low – Medium
Potential Return High Low – Medium Low – Medium
Support your paper with at least two (2) academic peer-reviewed references to support your claims and arguments.
Length: 3 – 5 pages (not including cover page and references)
Assuming that the company is capable of producing the technology, and its dependencies, to meet known consumer expectations at any time, analyze the innovations and compose a formal memo to the CEO describing the innovations the company can undertake. Ensure that you discuss the following items:
Analyze each of the potential innovations.
Discuss the advantages and disadvantages for entering the market at that time.
Identify a successful and unsuccessful example of a first mover, early follower, and late entrant.
Identify and discuss the factors that affected the success or failure of the previously identified examples.
Explain your recommendation to the CEO.
Justify why you believe it will be successful and what you would do to ensure it does not suffer from the disadvantages described in item 3.
Format your response as a memorandum to your CEO—not an essay. Keep in mind your audience and purpose. Do not mention any irrelevant conceptual information that a C-level person would not care about. Keep it brief and to the point, but still informative and in keeping with best practices of information security safeguarding. Include an APA-formatted coversheet and reference page.
Your memorandum should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
