MKT 4468 TU Summary of the Cultural Situation of New Zealand Essay The CEO of your US company is negotiating an important international business agreement

MKT 4468 TU Summary of the Cultural Situation of New Zealand Essay The CEO of your US company is negotiating an important international business agreement with individuals in “Your Country.” You have been added to this international negotiation team as a cultural specialist. This provides an opportunity for you to show your managers the quality of your work. You have been requested to prepare a short summary (about 1 page) of the cultural situation the CEO will face when s/he visits “Your Country” to negotiate this agreement. The CEO likes to be well prepared. Include the information you think would be pertinent to negotiation between people in the US and “Your Country.” Include your sources as well. Note: This is not a copy and paste exercise. You have very limited space to communicate the critical info your CEO needs to be successful in the negotiation. An inadequate job will make the CEO look both unprepared and culturally insensitive. It may even sabotage the international business agreement.