MAN4720 Florida Atlantic University Disney and Fans Take on Netflix Essay . You must select articles that were featured in the print edition of The Wa

MAN4720 Florida Atlantic University Disney and Fans Take on Netflix Essay . You

must

select articles that were featured in the print

edition of

The Wall Street Journal

or

The Economist

(e.g. blogs on that website are not acceptable). Papers that are good

quality have at least four pages of thoughtful analysis. Papers should be 12-point Times New Roman font, 1-inch

margins, double-spaced. Current Event #1 is on Strategy Analysis and Current Event #2 is on Porter’s Five Forces.

FYI, assessment of your answers on this assignment is a requirement of the State of Florida. The purpose of this

assignment is to ensure that each student has acquired sufficient critical thinking, technical, and written communication

skills by the end of their college career.

PLEASE WRITE DESCRIPTIVE ESSAY ON THE ARTICLE(IMAGE) attached. Disney and Fans Take On Netflix
Disnept
BY ERICH SCHWARTZEL
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PATRICK 1. FALLON/BLOOMBERG NEWS
ANAHEIM, Calif.-Jolie Nin-
Simp + PIXAR + + +
ness is a mega Disney fan-
and Netflix Inc.’s worst night.
mare.
The 29-year-old medical-of-
fice employee from San Diego
came to D23, an annual gath-
ering of Walt Disney Co.’s
most ardent fans, and quickly
– signed up for a three-year sub-
scription to Disney+, the com-
pany’s forthcoming streaming
service. Once it arrives in No-
vember, she plans to cancel
her Netflix subscription and
instead opt for the classic Dis-
ney titles and “Simpsons” epi-
sodes available on Disney+.
Ms. Ninness was one of
hundreds of consumers to sign
up for the three-year deal,
priced at roughly $141, at the
last D23 convention before
Disney+ is launched. If enough
consumers like Ms. Ninness
are on board when the service
premieres, it could signal that
Disney can go head-to-head
with entrenched competitors
such as Netflix and Ama-
zon.com Inc.’s Prime Video.
Disney’s high-profile-and
costly-attempt to compete in
the streaming ecosystem was The Disney+ streaming service is expected to make its debut in November. Disney fans in costume in Anaheim, Calif, on Friday.
center stage at D23, where
many new shows and movies to Chief Executive Robert Iger. Disney loses in revenue it pany has said will cost it budget and an algorithm
for the service were an- The Disney+ library will in- might make up for in enthusi- about $150 million in operat- honed by many years’ data on
isers’ tastes.
nounced. Disney has an argu- clude programming from es-
ing income-but that also de-
asm on Wall Street.
ably unmatched ability to tablished franchise engines Disney is competing with prives Netflix of popular pro- Disney, it seems, is borrow-
cross-promote its top such as Marvel Studios and Netflix, which already has over gramming including Marvel ing from that playbook in
and Star Wars titles.
more ways than one. A dem-
priorities, whether at fan Lucasfilm Ltd., but the D23 150 million subscribers, and
Amazon Prime, which has Disney+ is to launch in sev- onstration of Disney+ at D23
events like D23, at its theme presentation made it clear Dis-
parks or on its ABC network. ney also wants to compete more than 100 million. Inves- eral international markets this showed an interface that re-
But to attract a core base of
tors want to see proof that year, representing potential sembles the Netflix dashboard,
subscribers, the company is
Disney can quickly build up a competition for Netflix’s plans with rectangular images high-
for overseas expansion. And lighting each movie or show
offering subscription deals Investors want proof subscriber base that puts it on
par with those services. the new Disney service’s focus and programming divided by
Disney can build up At an event for investors
70% off the cost of Netflix.
on family-friendly program- Disney divisions such as Mar-
The three-year offer, cur-
earlier this year, Disney said it ming could eat into Netflix’s vel and Pixar. Users can set up
a subscriber base in
expects to have between 60 subscriber base of parents separate profiles for different
rently only available to those
members of the family, as they
million and 90 million sub- who rely on the service to en-
attending the convention, will streaming quickly.
can on Netflix, or choose a
be open to any D23 club mem-
scribers by the end of fiscal tertain their children.
ber through Sept. 2.
2024, at which point it should
In July, Netflix disclosed children-only option, also like
In a sign of D23’s impor-
achieve profitability.
that it had lost about 126,000 Netflix.
Besides the library of olde
2
tance to the company, the pre- with Netflix in reality shows To get there, Disney has U.S. subscribers in the second
sentation occupied the largest and nonfiction programming. said it expects to make a cash quarter, news that sent its Disney titles, the company
hall at the Anaheim conven-
“We have the brands that investment of more than $1 stock price falling. But the producing new shows an
f|tion center and was kicked off matter most,” said Mr. Mayer. billion in fiscal 2020, going up company–which will soon movies exclusively for Dis
by Kevin Mayer, a Disney ex-
Netflix declined to com- to about $2.5 billion by 2024. also face streaming competi- ney+. Some of the marque
secutive in charge of its ment.
The company is pulling its tion from Apple Inc., Comcast shows include a “High Scho
y streaming efforts who is seen
The D23 offer is about 33% movies and shows from Netflix Corp. and AT&T Inc.-remains Musical” series and “The Ma
s by analysts and company in- off the usual price for three in preparation for the Disney+ the one to beat, given its mul- dalorian,” a new Star War
siders as a potential successor
years of Disney+, but what launch, a decision the com- tibillion-dollar programming story.

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