ECOM301 Saudi Electronic University WK6 Business Models & Strategies Paper Ensure that you follow the APA styleencouraged to use your own wordsmust apply “

ECOM301 Saudi Electronic University WK6 Business Models & Strategies Paper Ensure that you follow the APA styleencouraged to use your own wordsmust apply “Times New Roman Font” with 1.5 space A mark of zero will be given for any submission that includes copying from other resource without referencing it. 1st Semester (2019-2020)
Assignment 1- Case Study
Due Date: Saturday, Week 6
Online submission via Blackboard
Assignment Workload:
• This Assignment consists of a Mini Case.
•
Assignment is to be submitted by each student individually.
Assignment Regulation:
• All students are encouraged to use their own words.
•
Student must apply “Times New Roman Font” with 1.5 space within their
reports.
•
A mark of zero will be given for any submission that includes copying from
other resource without referencing it.
•
Assignment -1 should be submitted on or before the end of Week-06
•
If the assignment shows more than 25% plagiarism, the students would be
graded zero.
Assignment Structure:
A.No
Assignment-1
Total
Type
Mini Case Study
Marks
5
5
ECOM 301
1
Assignment-1
Mntrni.com Case Study
Mntrni is a mobile application that connects aspiring entrepreneurs with
experienced and successful mentors in lots of different areas and specialties. The
goal is to help them answer important questions and make crucial decisions. In the
beginning, the platform attracted mentors in entrepreneurship only, however, now
there are more than 30 mentors in 13 different areas. The process of booking a
session with a chosen mentor is done through the application only. When a new
client signs up, he/she will choose the area of mentoring, then choose from the
available mentors who have experience in that area, finally choosing the time of
the session. The mentors have the capacity to set the times for the mentees to
choose from as well as accepting or rejecting the sessions. The platform is looking
to expand soon and is currently looking for investors. Up to date, Mntrni had over
7500 minutes of free mentoring since its launch in November 2017
Assignment Questions
1. Build the ultimate buyer persona for Mntrni?
2. Suggest 3 to 5 different revenue streams ideas that will work with this
brand, you can use single or hybrid revenue sources and justify your
reasons for each.
ECOM 301
2
Due date for the submission of Assignment-1:
•
The due date for the submission of Assignment-1 is end of 6th Week.
Instructions for the students:
1. Assignment has to be in Word format only no PDF.
2. First page of the assignment is the cover page, it should be filled with
Ø Course Code (ECOM 301) and Course Title (E-Marketing) and CRNStudent Name and ID. Number Date of Submission.
3. Second page should be Assignment questions.
4. After the question page then present your answer.
5. Finally, your file should be saved as Word Doc like ID.NO- ECOM301 A-1
STUDENT NAME.doc [only CAPITAL LETTERS]
[Example.] 170058384-ECOM301 A-1 BANDAR ALGHAMDI.doc
ECOM 301
3
3
CHAPTER
BUSINESS MODELS
AND STRATEGIES
©2013 Cengage Learning. All Rights Reserved. May
not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part.
WHAT IS A BUSINESS MODEL?
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
A BUSINESS MODEL IS
“a unique configuration of elements comprising
the organization’s goals, strategies, processes,
technologies, and structure, conceived to create
value for the customers and thus compete
successfully in a particular market.”
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
3
A BUSINESS MODEL DESCRIBES
• The Core Value Proposition
• Sources and Methods of Revenue Generation
• Costs of Revenue Generation
• Planned Growth Trajectory
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
FUNCTIONS OF BUSINESS MODELS
• Articulate Value Proposition
• Identify Target Market Segment
• Define Structure of Value Chain
• Define Cost Structure and Profit Potential
• Explain Position in Value Network
• Set Forth Competitive Strategy
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
DESIGNING YOUR BUSINESS MODEL
•
•
•
•
•
•
•
•
•
What Are Customer Segments?
What is the Value Proposition
What is the Customer Relationship?
What/How Much are Key Revenue Streams?
What are Key Resources?
What are Key Activities?
Who are Key Partners?
What is Cost Structure?
What are Distribution Channels?
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
6
A BUSINESS MODEL IS JUST A WAY
TO MAKE MONEY, IN THIS CASE ON
THE INTERNET
A. True
B. False
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
NOT A BUSINESS PLAN
• Focuses on Customer Value Creation
• Does Not Focus On
• Production and Other Operational Aspects
• Detailed Financial Projections
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
THE VALUE PROPOSITION
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
TYPES OF BUSINESS MODELS
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
10
IF YOU DON’T HAVE
•
•
•
•
An operationally sound business now
A profitable current business model
Capable people
A solid corporate strategy
• Moving to the Internet won’t help you
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
BUSINESS MODELS FOR THE INTERNET
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
BROKERS: BUYERS & SELLERS TOGETHER
•
•
•
•
•
•
Marketplace Exchange
Demand Collection System
Auction Broker
Transaction Broker
Virtual Marketplace
Coupon Promotion
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
13
ALIBABA B2B EXAMPLE (ONE OF MANY)
• Net Income Fiscal 4th Q 2011 $62.4 m
http://www.businessweek.com/news/2011-03-17/alibaba-profit-beats-estimatesas-services-sales-increase.html
• Recent Issues:
• Sales of Fraudulent Art (also eBay)
• Stopped Selling CDs and DvDs, June 2011
•
(SOPA?)
Yahoo Relationship?
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
14
ADVERTISING MODEL: DELIVERING
MESSAGES WITH CONTENT
All Have Other Revenue Streams
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
YAHOO! THE EVOLUATION OF WEB
PORTALS
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
YAHOO! THE MOST POPULAR
NEWS WEBSITE
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
INFOMEDIARIES: RESELLING USEFUL
DATA
•
•
•
•
•
Advertising Networks
Audience Measurement Services
Incentive Marketing Sites
B2B Infomediaries
Metamediaries (add other value;
e.g. Increase Liquidity, Reduce Transaction Costs)
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
INFOMEDIARIES: INCENTIVE
MARKETING
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
MERCHANTS: PROVIDING GOODS
AND SERVICES
(RETAILERS, WHOLESALERS)
•
•
•
•
•
Virtual Merchant
Catalog Merchant
Bit Vendor
Click & Mortar
Aggregator
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
20
BUSINESS MODEL IMPLEMENTATION CAN
MAKE A DIFFERENCE!
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
MANUFACTURER (DIRECT) MODEL
DIFFERENT REVENUE MODELS
• Direct Selling
• Syndication, Licensing of Content
• Software as a Service (SaaS)
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
AFFILIATE MODEL: OFFERING
INCENTIVES TO PARTNERS
• Banner Exchanges
• Pay-per-click
• Revenue Sharing
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
COMMUNITY MODEL:
CONNECTING INDIVIDUALS AND
COMPANIES
•
•
•
•
•
Open Source
Open Content
Crowdsourcing
Fund-Raising
Social Networking
5/26/18
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
24
SUBSCRIPTION MODEL: PAY FOR CONTENT,
SERVICES
•
•
•
•
•
Content Services
P2P Networking
Trust Services
Membership Organizations
ASPs
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
UTILITY MODEL: PAY AS YOU GO
• Metered Usage (Skype)
• Metered Subscription (Software
License-per-Seat Model)
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
FUTURE OF BUSINESS MODELS?
• Hybrid, for example
• Subscription Content for B2C Market
• License Content to B2B Users
• Multiple Revenue Streams
• Websites Cannot Live by Advertising Alone
• Operating in Multiple Channels
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
SUMMARY
• Succinct Statement of Business Rationale
•
Core Value, Methods/Costs of Revenue, Growth Plan
• Little Distinction Between B2C and B2B Models
•
Non-Profit and eGovernment — Similarities and Differences
• Value = f(Customer Needs, Core Competencies)
• Require Multiple Revenue Streams, Multiple Channels
• Many Business Models
• Actual Models Often Hybrids
• Business Models Constantly Evolving
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
28
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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