SPT111 Southern New Impact of Marketing Strategies in Sports Industry Paper The overview for this assignment is as follows. Overview: In this assignment, y

SPT111 Southern New Impact of Marketing Strategies in Sports Industry Paper The overview for this assignment is as follows. Overview: In this assignment, you will explain the impact of marketing strategies within the sports industry and the impact the career has on success. You will also address the financial principles utilized in the sports industry and how they influence your identified career.The career I have identified is Social Media Manager.Attached is the guidelines/rubric for the assignment with a more detailed breakdown.The course I am enrolled in is SPT-111 Introduction to Sports Management SPT 111 Milestone Two Guidelines and Rubric
Overview: In this assignment, you will explain the impact of marketing strategies within the sports industry and the impact the career has on success. You will
also address the financial principles utilized in the sports industry and how they influence your identified career. This Milestone is due in Module Six.
Specifically the following critical elements must be addressed:
III.
Marketing: In this section, you will examine marketing strategies used within the sports industry and how your chosen career supports them.
A. Describe marketing strategies and activities within the sports industry that an individual in this career would be involved in. For example, is this
career involved in social media? Live drafts? Community outreach?
B. Explain how this career supports these marketing strategies in navigating industry trends. For instance, how would the career you chose support
strategies surrounding the trend toward mobile technologies?
C. Explain the impact this career has on attracting new spectators, investors, and talent.
IV.
Finances: In this section, you will discuss the financial principles and business practices used specifically in the sports industry.
A. Describe finance-related business practices and principles that are used within the sports industry. Consider questions like the following: How
are ticket prices and salaries set? How are sponsors and naming rights acquired?
B. Explain how these finance-related business practices and principles have impacted profitability within the sports industry.
C. Explain which particular business practices and principles you would be involved in with your chosen career.
Rubric
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and at least three sources cited in APA format.
Critical Elements
Marketing: Strategies
and Activities
Marketing: Industry
Trends
Proficient (100%)
Needs Improvement (55%)
Not Evident (0%)
Value
Describes marketing strategies and
activities that are relevant to the
career
Describes marketing strategies and
activities, but strategies are not
relevant to the career or discussion
is lacking in detail
Does not describe marketing
strategies and activities
15
Explains how the career supports the
marketing strategies in navigating
industry trends
Explains how the career supports the
marketing strategies in navigating
industry trends, but explanation is
cursory or contains inaccuracies
Does not explain how the career
supports the marketing strategies in
navigating industry trends
15
Marketing: Spectators,
Investors, and Talent
Explains the impact this career has
on attracting new spectators,
investors, and talent
Explains the impact this career has
on attracting new spectators,
investors, and talent, but
explanation is cursory or contains
inaccuracies
Does not explain the impact this
position has on attracting new
spectators, investors, and talent
15
Finances: Business
Practices and Principles
Describes finance-related business
practices and principles used within
the sports industry
Describes finance-related business
practices and principles used within
the sports industry, but description
is cursory or contains inaccuracies
Does not describe finance-related
business practices and principles
used within the sports industry
15
Finances: Profitability
Explains how the finance-related
business practices and principles
have impacted profitability within
the sports industry
Explains how the finance-related
business practices and principles
have impacted profitability within
the sports industry, but explanation
is cursory or contains inaccuracies
Does not explain how the financerelated business practices and
principles have impacted profitability
within the sports industry
15
Finances: Career
Explains which business practices
and principles are relevant to the
selected career
Explains which business practices
and principles are relevant to the
selected career, but explanation is
cursory or contains inaccuracies
Does not explain which business
practices and principles are relevant
to the selected career
15
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors related
to citations, grammar, spelling,
syntax, or organization that
negatively impact readability and
articulation of main ideas
Submission has critical errors related
to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
10
Articulation of
Response
Total
100%

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