MKT500 Strayer University Fashion Boutique Marketing Plan Presentation Assignment 4: Part D: Your Marketing Plan – PresentationDue Week 10 and worth 200 po

MKT500 Strayer University Fashion Boutique Marketing Plan Presentation Assignment 4: Part D: Your Marketing Plan – PresentationDue Week 10 and worth 200 points Imagine that you are pitching your hypothetical product- or service-based company’s marketing plan to the Shark Tank Team for possible investment. Create a PowerPoint presentation in which you present your full marketing plan from Assignments 1, 2, and 3.

InstructionsCreate a PowerPoint presentation in which you:
Present the major points of your marketing plan.
Clearly convey your ideas.
Present in a professional manner.
Use technology (title slide naming conventions) to convey ideas.
Use proper grammar.
The specific course learning outcomes associated with this assignment are: 3. Create an effective marketing plan.a. Develop recommendations based on market analysis and strategy.b. Develop strategies to assess performance and achieve marketing goals.c. Develop dynamic strategies for competing. d. Develop branding strategies for new products or services.e. Develop pricing strategies and distribution channels for products or services.f. Develop a fully integrated marketing communications plan for products or services.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here. This is the information to include on your PowerPoint title slide:Your First Name, Your Last Name – Shark Tank Investment PitchMKT500 Marketing ManagementStrayer UniversityDr. Lisa AmansDate submitted Running head: MARKETING PLAN
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Marketing Plan
Name
Institution Affiliation
Date
Marketing Plan
Using Feedback to Improve Marketing Plan
The Zee’s Plus Fashion Boutiques is a trending fashion shop for individuals in plus size
category. The business is located in Walterboro, and the fashion company specializes in plus
size for women in the United States. The branding strategy is a value or experience for Zee’s
customer expect to receive every single they interact with the company. Further, the more Zee’s
fashion can deliver on that promise, the stronger the brand value in the mind of the customer.
Understanding branding promise as important aspects of branding, Zee’s fashion need to
formulate powerful brand promise “To inspire plus size women by making a difference through
new fashion experience and trending clothing enhancing self-love.” The graphic of the logo
represents the symbol of a company name or trademark.
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Graphic logo
Zee’s
PLUS SIZE
FASHION
Fitting Curves & trending
fashions
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Furthermore, changes to the company logo will enhance Zee’s branding by creating an
appealing look and image in customers mind about boutiques manufacture trending fashions for
women. Identification primary and secondary target market will essential for the company to
plan for marketing strategies. Both African-American and White women are our primary focus
as a potential customer of Zee’s clothing line. Regarding positioning Statement and perceptual
Map, Zee’s branding position will comprise of a set of ideas, perceptions, impression, and
feeling that potential customers have for the plus size compared to products from rival
companies. Great positioning statement will show that Zee’s Plus size company is better
competitors such as Ashley Stewarts. Further, Zee’s will provide quality products, services at a
reasonable price, which is slightly expensive compared to other companies. Sustaining strong
brand requires investing in technologies and innovation, which translates to high pay for plus
size clothes for Women.
PERCEPTUAL MAP
EXPENSIVE
Zee’s
PLUS SIZE FASHION
TRENDING
PLUS SIZE
FASHIONS
GENERAL
CLOTHES
CHEAP
Customer Behaviors
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The plus size women experience challenges when fashion industry drag itself toward the
revolutionary idea of size inclusiveness. Evidence shows for an extended period industry has
been entirely blinded to the fact that consumer who is plus size is passionate for high-quality
clothing and have purchasing power. The existing stereotypes tend to disrupt curvy customer
behavior to buy their preference for fear of public scrutiny. More, so fashion analysts suggest
affluent plus size women are associated with high spending on trending fashions and are more
likely to purchase plus size clothes through online mobile apps. Further, plus size customer
perceives the body and themselves, self-concept and self-esteem that influence clothing.
Additionally, the mentioned factors influence their perception of the importance of plus size.
Developing a Company’s Pricing And Distribution Strategy
The pricing strategy is a way of finding a competitive price for product or service
provided to the customer. The distribution strategy is a plan that allows the product to reach the
target customer through its chain supply (Karaxha & Karaxha, 2015). Zee’s fashion boutique
will employ value-based pricing to maximize profits. The pricing strategy is crucial for Zee’s
company that experiences increased competition force to provide a valuable product to retain the
sale of plus size clothes in the United States. The company needs to use research and customer
analysis to develop targeted price, which captures more consumer willing to pay without driving
them off. Alternatively, Zee’s fashion may use profit maximization where it will determine price
and production level that will result in high profit. Promotional pricing is employed by leading
companies to attract customers. Zee’s will use promotional approaches money off voucher and
discounts. Although promotional pricing is controversial, Zee’s clothing for plus size can use the
strategy to capture loyal customers. Zee’s will need to study its customer personality to find out
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if they are sensitive to prices. The company can increase the price gradually at the rate that the
customer will barely notice to boost margins. Additionally, Zee’s boutique needs to understand
the communication of the price increase id essential to manage customer perception. The
company may support an increase in price using change in the market, such a high cost of raw
material and production cost as a way of easing client pain through attractive techniques such as
publicizing new prices. Besides pricing strategy that acts as a factor that can potentially
determine company revenues and competition, distribution strategy can also maximize profit
while enabling customers to access clothes. For Zee’s case, the company will sell its product
through online, allowing customers to the desired item at their conform zones. Additionally,
Zee’s fashion is expecting to implement customer service where the customer will be requesting
deliveries to their homes.
Integrated Marketing Communications Plan For Zee’s Fashions Product And Audience
As the world become more digitized and connected, communication between business
and customers is changing at a rapid rate. An integrated marketing communication plan will
allow Zee’s to leverage form multiple aspects in the marketing universe by working smarter to
address customer needs. It’s critical to note IMC plan incorporate strategic marketing, marketing
channel selection, audience segmentation, market research, and evaluation to achieve maximum
impact of marketing objective (Rehman & Ibrahim, 2015). Additionally, advertising, promotion
through social networking sites will create awareness of Zee’s items and services among the
target audience. Zee’s fashion marketing communication include message and media to
communicate with the target market and persuade the audience to accept information and take
action accordingly.
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Message Strategy
The Plus size clothes dealer will develop a communication strategy carrying the voices
each of the audience need to hear. More so, message strategy represents Zee’ s vision, goal, and
feeling or inspiration company want to convey through the campaign. Zee’s is committed to
finding the best approach to communicate stories that are crucial for its survival. Message
strategy is useful to attract sales, captivating audience, and inspire employees to become
ambassadors of Zee’s plus size fashion brand.
Media Strategy
The purpose of media strategy employed by Zee’s fashion will improve communication
of information meant for persuading target audiences to buy plus size clothes from the
company’s outlets or through online. Besides, focusing on convincing potential customers on
quality and size clothes, Zee’s clothing will improve public relations with customers. Further, the
implementation of Zee’s fashion media strategy requires a company to identify the target
audience (Ocha & Agwu, 2015). Additionally, identifying who the company is trying to reach
with a message is vital to succeeding when using media strategy. Zee’s boutiques need to define
goals that specific and identify its proposition. Also, Zee’s fashion media strategy should
emphasize the problem they are trying to solve or fulfill. As the core basis of the company
proposition, the fashion needs to inform the audience how the company is committed to
addressing the gap by manufacturing plus size clothes that consider the inclusivity of all
customers in the United States. Finally, it essential to understand that media strategy uses an
appropriate media mix to attain optimum results from advertising campaigns.
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Zee’s Fashions Public Relations, Sales Promotion, And Personal Selling Plan Product or
Service And Audience.
Zee’ s fashion public relation is designed to shape and maintain the company’s image in
the eyes of the customer. The clothing firm will have PR specialists to communicate with the
target audience directly or indirectly through established media platform to maintain a positive
image while focusing on creating a strong relationship with the audience. To distinguish Zee’s
plus size business company from existing ones, the firm needs to differentiate itself from the
competition. As such, PR specialist will help the company to create and maintain a good
reputation while interacting with the customer through media platforms communicating about
their products, service, and overall operations in the best light possible. Tools such as new
release and statement for media, conventions, awards, social media, and blogs are essential for
boosting Zee’s public image and developing a meaningful relationship with the target audience.
Zee’s sale promotion will be vital for persuading a potential customer to purchase Plus
size clothes from their stores or online. Sale promotion tactic will be designed to boost sale as
well as acting as a practical approach to build long-term customer loyalty. As a firm seeking to
expand both in local and international markets, Zee’s fashion will use sales promotion to attract
customers’ attention. For instance, Zee’s boutique’s stores may employ different sale promotions
such as competition-buying plus size clothes will allow the customer to take part in the chance to
win a prize, gifts such caps and tee-shirts will be offered to the customer when buying a specific
product from Zee’s fashions for plus size.
Zee’s fashion will formulate a personal selling plan that comprises of processes of
communicating with potential buyers face-to-face to sell fashionable plus size clothing. The
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comply will hire skilled sale persons to represent and promote Zee’s fashion clothes in the
marketplace. Personal selling plan will part of the growing Plus size fashion promotion mix
employed along with sales promotion, advertising, and public relations.
Personal Selling Plan
Step 1:
Prospecting- checking the target market could become customers. Qualifying prospect shows
how a person or firm will benefit from the product offered.
Step 2:
Pre-approach-entails investigation on the new customer as well as a regular customer.
Information collected is crucial for the decision regarding applicability and organizing sales.
Step 3:
Sales Presentation-involves strong vocals and visual explanation of the business proposition. The
approach encourages prospect customers to share information to establish requirements.
Step 4:
Trial Close-focus on establishing attitudes of the prospects towards the presentation of the
products.
Step 5:
Handling objections- assists salespersons to establish what prospects need and preferences.
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Step 6:
Follow-up- close monitoring of the prospective customers and the establishment of a longlasting business relationship.
Online And Direct Marketing Plan
Zee’s Fashion will use online and direct marketing to communicate directly to customers
through various media, including mobile phone text messaging, emails, websites, and online
adverts. Further, the marketing plan can rely on newspapers, magazine advertisement, and use
mass media adverts. An online and direct marketing plan describes how Zee’s fashion will carry
out direct marketing initiatives.
Product
The part of the direct plan will need Zee’s to describe products. The company will
identify products characteristics that target audiences finds attractive and discuss why a customer
will buy it. Additionally, a direct marketing plan must consider describing competitors’ products
as well as their product marketing strategies. The first section addresses the differences between
Zee’s fashion and other companies existing in the market.
Channel
Zee’s fashion will select online and direct marketing as the main sale channel. As a
producer, the company will contact potential customers directly via social media, email, texts,
phone call, or roadside stands.
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Pricing
Price is an essential aspect of an online and direct marketing plan. Since the Zee’s is
selling directly to customers eliminating intermediary, the company can pursue affordable price
strategies. The price advantage will allow Zee’s fashion to sell plus size clothes of high quality at
an affordable price in a competitive market.
Promotion
Zee’ fashion will need to develop a natural complement for direct marketing through
email. The company plan to use direct mail, social media marketing during the promotion
campaign targeting potential customers. Developing a direct marketing plan will take advantage
of widespread network coverage in the United States.
Social Responsibility/Cause-Related Marketing Plan
Corporate responsibility and cause-related marketing will crucial for Zee’s fashion while
operating in the market to increase sales, attract new customer, creating a favorite brand image
through raising funds to support a social cause. Zee’s fashion will employ the strategy ton to
increase customer emotional involvement toward product- cause association. However, for Zee’s
fashion corporate social and cause marketing to achieve set goals, the company need to consider
crucial steps such as;
Research
Before engaging in partnership with non-profit, it is essential for Zee’s clothing company
to be informed about non-profit organization does as well as what it stands for. Identifying their
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capability and weakness can lead to the potential synergy of developing a partnership for mutual
benefit. More importantly, Zee’s must vet any organization it intends to enter in partnership. It is
vital to find out whether the organization partnering with Zee’s engages in the legitimate cause.
Knowing Zee’s Brand
It is essential for Zee’s fashions to allow organization partnering with understanding what
a company’s brand stands for. Establishing a clear understanding of what Zee’s band represent
and customer expectations will facilitate creating a partnership that will work effectively for both
firm and non-profit.
Team Effort
When considering to start a cause marketing campaign, a partnership between Zee’s
brand and nonprofit partners must be felt at all level of the firm. As such, Zee’s clothing with
make sure team and employees the established partnership and will be engaged in helping both
parties achieve their goals.
Setting Goal And Managing Expectation
Zee’s fashions for plus size need to recognize partnering is a long-term commitment. In
such a partnership, both partners should be will to set a manageable plan for a marketing
campaign as well as agreeing on key milestone and deliverables. Clarity about case marketing
partnership goal is essential for mutual benefits of parties engaging changing lives in the society.
Sustainability And Monitoring Of Effective Marketing Plans
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The idea sustainability and monitoring of effective marketing plans in the fashion
industry have existed for several decades after designers got out of the encapsulated fashion
industry that had to exclude plus size clothes (Kutsenkova, 2017). Active monitoring of
marketing plan lead to realization fashion industry tend to influence the market and sustain the
business through encouraging customer to shift the mindset from quantity to quality; thus people
develop behavior to prefer high-quality items. More so, a large body of evidence asserts the
prerogative of the firm in clothing, primarily plus size fashion focused on a sustainable
marketing approach to survive the global market place. Besides creating a favorable environment
that protects the interest of the trendy fashion, governments and states play a significant role in a
monitoring marketing plan to ascertain its applicability in the market competition (Makasi &
Govender, 2017). National policies have accelerated the use of digital technologies in marketing
and consumer analysis. Further, Makasi & Govender claim monitoring marketing plan is critical
for guaranteeing future clothing and textile companies, especially plus size fashion in the United
States. Besides focusing on the applicability of the marketing plan, Zee’s should implement
efficient monitoring plan to ensure company investment is not wasted. Constant evaluation of
Zee’s fashion milestones an effective strategy to ensure the company is not throwing money on
useless efforts (Jenkins, (2015). Ultimately, executing marketing plan and monitoring is critical
for sustainability as the company eliminate strategies that are worth the time. Regulation
monitoring shapes the company operations ending up with streamlined and applicable marketing
systems.
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References
Karaxha, H., & Karaxha, H., (2015). The Strategies of Distribution Channels: Kosovo’s Case.
Academic Journal of Interdisciplinary Studies, 4(2), 555.
Kutsenkova, Z., (2017). The Sustainable Future of the Modern Fashion Industry.
Jenkins, W. Y. (2015). Marketing strategies for profitability in small independent restaurants.
Makasi, A., & Govender, K., (2017). Sustainable marketing strategies in the context of a
globalized clothing and textile (C&T) sector in Zimbabwe. Problems and Perspectives in
Management (open-access), 15(2-1), 288-300.
Rehman, S. U., & Ibrahim, M. S. (2015). Integrated marketing communication and
promotion. Researchers World, Journal of Arts, Science & Commerce, International
Refereed Research Journal, 2(4).
Sheikh, S. U. R., & Beise-Zee, R. (2011). Corporate social responsibility or cause-related
marketing? The role of cause specificity of CSR. Journal of Consumer Marketing, 28(1),
27-39.
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Running head: MARKETING PLAN
Marketing Plan
Name
Institution Affiliation
Date
MARKETING PLAN
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Marketing Plan
Using Feedback to Improve Marketing Plan
Zee Boutique fashion is a company that deals with plus size clothes for women. The marketing
plan outlines marketing strategies that will be implemented in the future. The marketing plan
aims to assist the fashion shop focus on high-level goals. Typically, the marketing plan
comprises of advising goals, description of the current marketing position, the timeline for
implementing new strategies and tracking performance indicators as well as capturing Zee
boutique’s target market and customer needs. Regarding Zee boutique’ market plan, it worth
noting feedback led to understand parts which were appropriately addressed and things to review
and make changes. Firstly, focusing on Zee Boutique’s mission statement, it is critical to define
company mission with regards to what is company expected results and long-term plan. The
improvement made on the mission change to, “We hope to use technology and innovation to
expand our business and created loyalty brand by providing quality, affordable plus size fashion
women who are plus size, welcome to a place where you can find all your Plus Size clothing at
Affordable prices on items guarantee customers’ value for their money.” Considerations of Peter
Drucker’s classic questions provide insightful guidance and stirring inspirations while
formulating Zee Boutique mission statement.
Furthermore, a clear indication of the Zee Boutiques short term and long term goal that
are specifics will be vital for the business to focus on strategies that can align with the mission
statement. Further, understanding of the environmental factors that can potentially disrupt
business operations and marketing strategies inform the company to plan for preparedness for
uncertainties such external force that can create a barrier to company growth. SWOT analysis is
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critical when developing an effective marketing plan. Regarding Zee Boutique’s Strengths, more
emphasis will shift to use o…
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