Nassau Community College Apple Marketing Management Paper Special Format The purpose of this project is for students to apply marketing management techniq

Nassau Community College Apple Marketing Management Paper Special Format

The purpose of this project is for students to apply marketing management techniques to a company of interest (company must be approved by the Instructor). This term project is worth 30% of your final grade.

Choose a company (one in which you’ll have access to financial data, newspaper articles and other secondary data)
Analyze and research the current marketing strategy
Identify specific strategic marketing issues and competitive environments in the marketing strategy.
What would you do differently? Why?
Explain the details and implementation of your new marketing strategy (including marketing communications to stakeholders, employees, your target markets and supply chain etc.)
Create an advertisement that will help achieve specific promotion objectives.
Identify and analyze the sales force. Is the company effectively managing them (incentives, compensation structure, benefits and quality of life)? What should remain the same and what should change?
Analyze the current marketing budget and identify changes that would need to be made to achieve your new marketing strategy.

Assignments should be typed and double-spaced. Please include headings and subheadings. References should follow either MLA or APA style. MKT 136- Marketing Management
Term Project
The purpose of this project is for students to apply marketing management techniques to a company of interest
(company must be approved by the Instructor). This term project is worth 30% of your final grade.
• Choose a company (one in which you’ll have access to financial data, newspaper articles and other secondary
data)
.
Analyze and research the current marketing strategy
.
Identify specific strategic marketing issues and competitive environments in the marketing strategy.
What would you do differently? Why?
Explain the details and implementation of your new marketing strategy (including marketing communications to
stakeholders, employees, your target markets and supply chain etc.)
Create an advertisement that will help achieve specific promotion objectives.
Identify and analyze the sales force. Is the company effectively managing them (incentives, compensation
structure, benefits and quality of life)? What should remain the same and what should change?
Analyze the current marketing budget and identify changes that would need to be made to achieve your new
marketing strategy
Assignments should be typed and double-spaced. Please include headings and subheadings. References should follow
either MLA or APA style.
Your Name: Your Topic
3
Introduction
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