University of Phoenix Ethics in Conditioning Research Paper Part 1 Watch “Pavlov’s Experiments on Dogs” and “Pavlov’s Experiments on Children” in the Week

University of Phoenix Ethics in Conditioning Research Paper Part 1

Watch “Pavlov’s Experiments on Dogs” and “Pavlov’s Experiments on Children” in the Week 2 University Library Readings.

Part 2

Prepare a research proposal for one of Pavlov’s research experiments involving children, adjusting it for current principles of ethical guidelines.

Read the article “The General Ethical Principles of Psychologists” found in this week’s University Library Readings.
Identify one of the ethical violations, and propose an alternative approach that would meet current ethical standards.

Format your paper consistent with APA guidelines. Company Biography
In January of 2002, John Ferrer and his wife Deborah started their own corporation, a large custom
furniture manufacturer located in Boston, MA. Their initial accounts were in the Northeastern region of
the United States, and they annually observed a constant profit increase. By March of 2006, they were
able to grow the company enough to go from five distribution and manufacturing plants to 10 to allow
shipping to 48 states. Although they have two retail stores, one located in Phoenix and one in Boston,
their primary source of revenue is online catalog sales. They have 10 manufacturing plants and
distribution centers throughout the country.
John and Deborah’s corporation is known throughout the industry for its exceptional customer service
and superior quality. The contemporary designs lend themselves to a younger market, and the customer
base is predominantly upper-middle class because it is one of the highest priced furniture companies in
the market. Part of the appeal of John and Deborah’s brand is their consistent involvement with the
local communities to create green gardens. They have also been a major contributor to organizations
that build houses for people in need.
One of their primary strengths is their vertical integration. They have a team of in-house designers
saving the company design costs and allowing the flexibility to rapidly change designs as the market
changes. Their products have been featured on several prominent home design and gardening shows
and have been endorsed by several well-known designers.
Because of the recent housing market sales decline (8% from 2005–2006), home renovations have
slowed significantly. This has impacted the amount of furniture and fixture sales and continues to
impact revenue. Furniture sales in the United States have decreased significantly, and John and Deborah
have recently been discussing the possibility of global expansion.
Another potential threat to their company is that many higher-end brands have been marketing
aggressively and creating lines for popular retail stores. These allow the lower-income consumers to
have access to high-end brands at a much lower price point. So far, these lines have been incredibly
successful and have significantly increased profits for competitors. Many of these competitors have also
had great success in the global marketplace with these lower cost replicas.
John and Deborah know that it is time to seriously consider expanding their business. They want to be
able to make it through the economic crisis and rely on other ways to increase sales and business. They
are open to looking into the global market, but they want to be sure that it is the right move for the
business. They have requested an advisory board meeting next month in which you will present the
global marketing strategy. As the market strategist, you will play a key role in helping the board decide if
this is the right move for the company.
The Problem
You are sitting in Deborah Ferrer’s office. After the customary small talk, Deborah sits forward and
states, “I am very impressed with the work that you have done as the strategic marketing manager.
Since John and I started this company in Boston, we have seen continuous growth, but nothing like what
we have seen since you started. However, the housing market is really starting to impact our profits.
This last quarter’s numbers were not looking good.”
You reply, “The crisis has really hit us hard. We have some stiff competition, too, with the other brands
creating retail knock-offs.”
She counters, “We’ve had great success with your strategies in the domestic markets, but we do need to
think of a new approach and strategy. I have complete faith in your abilities to take this company exactly
where it needs to go. I must say that we are really counting on you, and I know that you will follow
through.”
“I will make sure that we do well. Do you have any new projects for me?” you ask.
Deborah smiles and says, “You know me well. I do have a new project for you. I sent you an e-mail just
before our meeting. I’m curious if expanding in a global market would be a good move for our company.
I would like you to look into this for me.”
“Our team is definitely up for the challenge,” you say with enthusiasm.
Deborah shakes hands with you warmly, and you make your way out of the meeting. As you drive out of
the parking garage, you think about your success with the company. You cannot wait to get started.
As an established and successful company, a global strategy can definitely help to improve presence and
revenues for the company across the world. With technology to assist with communication, it is easier
to facilitate a broader view on growth outside of the host country for the company. The definition of a
global strategy is one that a company takes when it wants to compete and expand in the global market.
In other words, a strategy businesses pursue when they wish to expand internationally. A global strategy
refers to the plans an organization has developed to target growth beyond its borders. Specifically, it
aims to increase the sales of goods or services abroad (Market, 2020).
Global strategy covers three different strategies: international, multinational, and global (Market, 2020).
An international company is one that imports and exports. In other words, it sells to customers abroad
and has foreign suppliers. However, this type of company does not have any investments (Market,
2020). A multinational company, unlike an international one, has investments in other countries. It has
business, staff, and premises in more than one country. However, it does not have coordinated product
offerings. A multinational company focuses more on adapting its products and services to individual
local markets (Market, 2020). A global company has investments and is present in several countries. It
markets its goods or services through the use of an identical coordinated image/brand in every market.
In most cases, there is one corporate office that is responsible for worldwide strategy. There is also a
strong emphasis on cost management, efficiency, and volume (Market, 2020).
Three possible countries for globalization are China, Canada and Germany. All three countries are major
importers and/or exporters of the worlds furniture. China’s exported furniture revenue reached about
$93.4 Billion USD in 2014. Chinese furniture has been in demand due to its top class products. Reliability
is another plus, and a factor that has attracted many foreign customers (Wee, 2017). Canada had
achieved a total revenue of $4.9 Billion USD in furniture exports in the year 2014 (Wee, 2017) and had
2.9 billion USD in imports in 2017 which was 3.6% of the worlds imports (World, 2020). Germany’s
annual furniture export revenues in 2014, amounted to $18.2 Billion USD. As the largest EU country in
the furniture export business, it has export destinations which include Asia, North America, and the
Middle East (Wee, 2017). It also had 5.7 billion USD in imports in 2017 which was 7.1% of the worlds
imports (World, 2020).
I would choose Canada as it serves as a good median. With good export and import track records, and
obvious proximity to the United States it would serve as a good first step before expanding elsewhere.
There is also lots of shared culture and little to no language barrier. And with decent tariffs and
regulations, it would be easier moving product to and from Canada and back and forth across the border
with the United States.
A good argument would be that it would be unwise, since sales are down and negatively affecting the
company, to try and expand. Expanding/growing internationally, is very expensive and time consuming
along with coming with new varied risks that might further hinder the company.
Benchmarking the business by measuring it against competitors is an important tool for any business
and is becoming increasingly popular as a way to understand an organization’s position in the
marketplace (Different, 2020). Peer and collaborative benchmarking would work best, in my opinion.
With peer benchmarking companies look at their closest competitors and establish whether their
products or services are in-line with what else is being offered in the marketplace (Different, 2020). A
competitor like IKEA, is an obvious choice as they have an expansive international presence within the
market. With collaborative benchmarking, some industries have trade bodies or consumer groups
associated with them and these are an example of how collaborative benchmarking can work. These
associations collect and publish data from all their members, allowing them to identify industry-wide
trends and enabling effective reviews of best practice (Different, 2020).
References
Market Business News. (2020.) Global strategy – definition and meaning. Retrieved from
https://marketbusinessnews.com/financial-glossary/global-strategy/
Wee, Rolando Y. (2017, April.) Top Furniture Exporting Countries. WorldAtlas. Retrieved from
https://www.worldatlas.com/articles/top-furniture-exporting-countries-2014.html
World’s Richest Countries. (2020.) Retrieved from http://www.worldsrichestcountries.com/topfurniture-importers.html
Different types of benchmarking examples. (2020, February). Retrieved from
https://www.indeed.com/career-advice/career-development/benchmarking-examples
Strategic Management in Dynamic Environment Unit2 DB
Institutional affiliation
Date
STRATEGIC MANAGEMENT IN DYNAMIC ENVIRONMENT
Based on the conversation by Deborah, Tiffany, and Mike, it is clear that there is a need for
further analysis of internal and external marketing factors. A strategic marketing manager’s
responsibility is to ensure the performance of a company is up to per. To stay competitive in the
market environment, it is essential to continuously create strategies for business growth. In the
given scenario, identifying tools will help to analyze the industry and competitors (Sheehan, De
Cieri Cooper & Shea, 2016). Various tools can be used in this case. Examples include the SWOT
analysis tool and the PESTEL analysis tool. These tools are essential to define the significant
external and internal factors to be considered for the organization’s success in the new country of
operation.
SWOT analysis is a valuable tool that can be used in organizations to understand and make
decisions on new strategies. It can be used by organizations to carry out their analysis and make
informed and accurate decisions to come up with a plan of action to follow. In a competitive
environment, strategic managers use SWOT analysis to identify the internal and external factors
that can enhance or hinder business growth. SWOT is an acronym for Strengths, Weaknesses,
Opportunities, and Threats. The use of a SWOT analysis can aid in exploring new ideas, make
the right decisions, or identify areas that need improvement. By using the SWOT analysis tool,
it will be possible to identify the strengths in the business and keep on working to maintain them.
On the other hand, when the weaknesses are identified, it will be possible to address them and
improve (Damasceno & Abreu, 2018). Opportunities can be identified by using SWOT analysis,
taking advantage of them, and mitigating risks associated with the business.
PESTEL analysis tool will be used alongside the SWOT analysis tool to identify external factors
that affect the organization. An analysis of the external environment will help understand the
STRATEGIC MANAGEMENT IN DYNAMIC ENVIRONMENT
impact of external factors and make an informed decision. Using a PESTEL analysis tool, it will
be possible to know the current trends and predict future outcomes. The significant changes that
can be identified in PESTEL analysis are consumer behaviors, values, demographics, etc. This
tool will enable us to track the country’s environment that the business will expand to. PESTEL
analysis will also be essential to know the impact of the government on the economy, current
trends, any innovation in technology that can impact the business, identify any legal issues
within that country that could affect the company, and identify environmental issues which
could impact our operations in that country (Damasceno & Abreu, 2018).
It is essential to note that one tool might not be enough to know the strategy to undertake or if
expanding to another country can help the business remain competitive. Using SWOT analysis
and PESTEL analysis tools, it will be possible to collect as much information as possible so that
we can plan how to enter the new market. Each tool covers a specific area or information that the
other tool could not cover. For example, the SWOT analysis tool might not cover the current
trends in the new business environment (Yin, Wang & Yang, 2016). In contrast, PESTEL might
not include the opportunities or threats in the new market environment.
The tools are vital for the organizational advantage, specifically its operation in the new market
environment. The analysis tools can give the company information on what to expect and how it
should get prepared. Each country has a unique way of doing business; hence, these tools will
enable the organization to prepare for the new environment (Sheehan, De Cieri Cooper & Shea,
2016). These tools should be used for the current market and come up with a better strategy to
succeed in the new market. Utilizing effective analysis tools can help in coming up with the best
strategy, mitigate risks, and take advantage of the market possibilities.
STRATEGIC MANAGEMENT IN DYNAMIC ENVIRONMENT
References
Damasceno, V. S., & Abreu, Y. V. D. (2018). Evaluation of wind energy in Brazil using
SWOT and PESTEL analysis. Interações (Campo Grande), 19(3), 503-514.
Sheehan, C., De Cieri, H., Cooper, B., & Shea, T. (2016). Strategic implications of HR role
management in a dynamic environment. Personnel Review.
Yin, S., Wang, L., & Yang, J. (2016). An empirical study on urban e-commerce
competitiveness of China. International Journal of Mobile Communications, 14(4),
328-347.
Running head: INTEGRATIVE & ANALYTICAL TOOLS
Integrative and Analytical Tools
Michael Ramsay
Colorado Technical University
1
INTEGRATIVE & ANALYTICAL TOOLS
2
Integrative and Analytical Tools
The project team has discussed some of the tools that they feel would be appropriate for
the analysis of competitors and the whole industry in general. Some of the tools that they have
come up with include SWOT and PESTEL analysis. I believe these tools if properly used, will
work for a global strategy. There is a notion that they can only be applied in the domestic realm;
however, I believe they could prove to be critical in assessing the best strategy to be adopted. My
assertion is based on the premise that they consider all the factors that may affect the business at
the global level. The global market comes with enormous political and legal issues that may
affect a business (Damasceno, & Abreu, 2018). These concerns are included in the PESTEL
analysis, and thereby the strategy would be carefully scrutinized with these threats in mind. The
SWOT analysis is also as vital since it may offer insights on how to address potential risks in the
global market.
The evidence I have to support the decision is based on the fact that other multinational
corporations have consistently applied SWOT and PESTEL analysis in their global strategies.
An example is Apple Inc. Apple Inc. is an American firm that has operations across the globe. It
specializes in producing, marketing, and selling computers, mobile phones, and their supporting
software. Apple Inc. has always applied these tools in its global strategy. An example is its
decision to move its production operations to China. There were several suitable locations.
However, through the use of PESTEL and SWOT analysis, it was able to find an appropriate
place for the same. The example is an excellent piece of evidence on the importance of these
tools and the benefits that the global strategy could deduce from the application of the same.
I would refute people who choose other tools over the two by offering examples of how
comprehensive they are in addressing any issues in the global strategy. First, they provide both
INTEGRATIVE & ANALYTICAL TOOLS
3
internal and external analysis of factors that could affect the plan. Other tools that are available
only delve into either the internal or the external business realm. It is an indication that they are
not as comprehensive as these tools. Secondly, other tools are not widely recognized. Using a
recognized tool is better since it is easy since one can compare what has been produced by other
firms in the global market that have applied the same tools. Thirdly, additional mechanisms
would mean more work for the team that has been tasked to assess the comprehensive strategy.
More work for the team is not desired since the two tools that have been suggested can already
play the said roles in an amicable manner.
Based on SWOT and PESTEL analysis, one can conduct a brief summary of the chosen
market. Based on the SWOT analysis, strengths include huge market and niche market growth.
Weaknesses include fluctuation of the Canadian currency and intense competition. Opportunities
include a growing middle class and emerging market. A considerable threat in the market is
intense competition and rivalry. Based on PESTEL, the Canadian market is one that is highly
attractive (Market Business News. 2020). It has experienced great political stability, and this
means that the company would have an easy time operating. The legal and political framework is
also welcoming for foreign companies meaning that there would be very few bottlenecks to start
operations. The economic environment is one that is also attractive due to friendly policies. The
technological environment is also progressive, and this is in line with the goals of the company.
INTEGRATIVE & ANALYTICAL TOOLS
References
Damasceno, V. S., & Abreu, Y. V. D. (2018). Evaluation of businesses using SWOT and
PESTEL analysis. Interações (Campo Grande), 19(3), 503-514.
Market Business News. (2020). Global strategy – definition and meaning. Retrieved from
https://marketbusinessnews.com/financial-glossary/global-strategy/
4
Running head: GLOBAL STRATEGIES
Development of Global Strategies
Michael Ramsay
Colorado Technical University
1
GLOBAL STRATEGIES
2
Development of Global Strategies
In the modern competitive business environment, successful companies dare to explore
and invest in potential international markets. It is worth noting that most successful organizations
have ventured into the global market. John and Debora’s mission to venture in to the worldwide
market is a strategic move to grow and increase sales for their business. However, for their
company to be successful, John and Deborah need to consider factors like resource capability
and business laws like taxes to avoid conflict with the government.
Resources Concern
Resources are essential assets that determine an organization’s success. Any organization
with the ability to accumulate required resources to partake its intended duties is likely to acquire
a competitive advantage over the rival companies in the same sector. Resources like enough
capital to support various organizational activities, able and supportive management, which
understands the key areas that need to be prioritized to improve production and lure potential
customers into buying the products, and use advanced technology to automate various operations
meet the market demands.
Adequate funds are essential for an organization to partake in its various duties to
succeed in the global market. Therefore, there is a need for a firm to allocate enough funds for
development, extensive marketing, and acquisition of new equipment to facilitate production.
Equally, each country taxe…
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