Amberton University Digital Marketing FedEx Paper Choose a product or service (it can be anything from running shoes, a garden tool, cosmetic, car, etc.).

Amberton University Digital Marketing FedEx Paper Choose a product or service (it can be anything from running shoes, a garden tool, cosmetic, car, etc.).
Identify 3 companies that sell your selected product/service and “digitally explore” each as it relates to your selected product/service. By digitally explore, you can look at things such as:
Their web site
Any social media channel
Email (if you are on their subscription list or don’t mind signing up—but this is not required)
Advertisements (they will show up on your SERP and may even show up on other web sites if you visit their site and go somewhere else—this is retargeting).
Any other place you can find such as a blog that references them or if they are advertised on Amazon, or another web site.
Compare and contrast between the 3 companies.
What kinds of promotions are each company doing for the product/service?
What do you observe that one or more of the companies are doing well (does it seem to have impact)?
What do you observe that one or more of the companies are doing poorly?
Overall, from a digital promotion effort, which company seems to be taking the lead?
Please include the following in your response:
Name of the product/service
Name of the three companies.
Your comparison of their efforts (3-4 paragraphs are fine).