Rasmussen College Business Moviesflix Strategic Planning Capstone It is now time to begin the strategic planning phase of your project. You have been hired

Rasmussen College Business Moviesflix Strategic Planning Capstone It is now time to begin the strategic planning phase of your project. You have been hired as a consultant to help MovieFlix solve a business problem. You’ve previously described to MovieFlix’s leadership the first step to helping them solve their problem. Now it’s time to provide them with a full plan and timeline.

For your project this week, you will need to do the following:

Create a chart/table where you detail a SWOT analysis for MovieFlix. For your SWOT analysis, you need to list 3 internal strengths, 3 internal weaknesses, 3 external opportunities, and 3 external threats for MovieFlix.
In 1-2 paragraphs, discuss the information that you put into your SWOT analysis. Why did you list the strengths, weaknesses, opportunities, and threats that you did? Why are they strengths, weaknesses, etc.
Now detail the rest of the steps that you will guide MovieFlix through to reach a positive resolution to their problem. Make sure that you provide their leadership team with a timeframe for when you anticipate the project to be completed by.
Remember to use proper tone in your paper. You are speaking from a “consultant” point of view. Your audience is the Leadership Team at MovieFlix.
Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don’t forget to cite your sources and include in-text citations as necessary. Spelling and
Grammar (10 Pts)
Paper Length,
Title Page (10 Pts)
Audience and
Tone (20 Pts)
Emerging
Competence
Proficiency
Mastery
Points:
Points:
Points:
Points:
3 (3.00%)
6 (6.00%)
8 (8.00%)
10 (10.00%)
Paper is not
submitted or more
than 10 errors in
English grammar
and mechanics
observed. No
introduction
paragraph, thesis,
or conclusion
paragraph
included. Proper
writing mechanics
were not used.
Points:
6-10 errors in
English grammar
and mechanics.
Missing 2 or more
of the following:
introduction
paragraph with
thesis, and
conclusion
paragraph. Proper
writing mechanics
somewhat used.
0-2 errors in English
grammar and mechanics.
Included an introduction
paragraph with thesis, and
conclusion paragraph.
Used proper writing
mechanics including proper
grammar, sentence
structure, transitions, and
punctuation.
Points:
3-5 errors in
English grammar
and mechanics,
and/or missing 1 or
more of the
following:
introduction
paragraph with
thesis, and
conclusion
paragraph. Proper
writing mechanics
mostly used.
Points:
3 (3.00%)
6 (6.00%)
8 (8.00%)
10 (10.00%)
Paper is not
submitted
Paper is between
1-2 pages in length
and/or no APA title
page provided.
Points:
Paper is at least 2 pages in
length. APA formatted title
page provided.
Points:
Paper is less than
1 page in length
and/or no APA title
page provided.
Points:
5 (5.00%)
10 (10.00%)
15 (15.00%)
20 (20.00%)
Writing is
inappropriate.
Does not use
audience-specific
tone.
Writing is mostly
exhibits audiencespecific tone. Did
not fully speak
from the correct
point of view.
Writing exhibits
appropriate, audiencespecific tone and spoke
from a “consultant” point of
view.
Points:
Points:
Points:
Points:
SWOT Analysis
(20 Pts)
TS – Critical
Thinking
Points:
Writing is
somewhat exhibits
audience-specific
tone. Did not fully
speak from the
correct point of
view.
Points:
5 (5.00%)
10 (10.00%)
15 (15.00%)
20 (20.00%)
Content was not
included or
incomplete, and/or
extremely
inaccurate
Content shows a
basic
understanding of
key ideas, yet
includes some
inaccuracies.
Content meets or exceeds
criteria, is accurate and
shows an extraordinary
understanding through rich
examples and
explanations.
Discussed SWOT
(20 Pts)
TS – Critical
Thinking
Points:
Points:
Content meets
criteria with
minimal errors, is
accurate and
shows a clear
understanding
through
appropriate
examples and
explanations.
Points:
5 (5.00%)
10 (10.00%)
15 (15.00%)
20 (20.00%)
Content was not
included or
incomplete, and/or
extremely
inaccurate
Content shows a
basic
understanding of
key ideas, yet
includes some
inaccuracies.
Content meets
criteria with
minimal errors, is
accurate and
shows a clear
understanding
through
appropriate
examples and
explanations.
Content meets or exceeds
criteria, is accurate and
shows an extraordinary
understanding through rich
examples and
explanations.
Points:
Next Steps (20
Pts)
TS – Critical
Thinking
Points:
Points:
Points:
Points:
5 (5.00%)
10 (10.00%)
15 (15.00%)
20 (20.00%)
Content was not
included or
incomplete, and/or
extremely
inaccurate.
Content shows a
basic
understanding of
key ideas, yet
includes some
inaccuracies.
Content meets
criteria with
minimal errors, is
accurate and
shows a clear
understanding
through
appropriate
examples and
explanations.
Content meets or exceeds
criteria, is accurate and
shows an extraordinary
understanding through rich
examples and
explanations.

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