Post University Brand Management Samsung vs Apple Essay The two brands are samsung and appleattached is instructions. thank you for what you do MKT 319 Bra

Post University Brand Management Samsung vs Apple Essay The two brands are samsung and appleattached is instructions. thank you for what you do MKT 319 Brand Management
Brand Management Exercise (Units 2‐7)
Guidelines
The objective of this assessment is to appreciate the importance and value of a brand to the
organization and all its stakeholders from the perspective of the marketing manager. It is recommended
that you get data for your report from the library, current business periodicals, the internet, and other
secondary sources.
Using this process as your guide, each student will be required to complete a brief assignment (units 2‐
7) throughout the course based on the following guidelines:
1. You will select two different brands in the same product category marketed to the individual
consumer. The brands could be a tangible good, (e.g. razor blades, soft drinks, computers etc.) or a
service (e.g. insurance, banks etc.). No alcohol or tobacco products please. PLEASEDO NOT USE ANY
CONAGRA BRANDS.
2. Make sure the brands are comparably similar. For example, if we were going to use the automobile
market as a category, you can compare Ford to General Motors (both automobile manufacturers).
You can compare a Jaguar to a Lexus (both luxury automobile brands). You would not compare Advil
to Tylenol for children (two different products & markets). Advil could be compared to Aleve. Both
are adult pain relievers.
3. Base your analysis on the following ‐ identify the customer, brand equity, brand elements, brand
positioning, brand portfolio; targeting, segmentation and marketing mix.
4. Identify which brand you feel is more effective and support the reasons for your decision based on
branding principles.
You will create a running report with response to instructor feedback. Each unit report will be about
one page in length. Use APA format; double‐spaced; 12 size print; one‐inch margins. Please attach
additional support materials.

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